Who is it?

Jake Berton


What was this episode about?

In this episode of BizNinja Entrepreneur Radio, Jake Berton had the idea to make affordable floating sunglasses so that water lovers would protect their eyes on the water. Now a seven-figure business Rheos is growing while still giving back to the community.


Jake Berton began his entrepreneurial career by starting a digital marketing agency after college. Because they had freedom in their schedule, he and his wife decided to renovate an Airstream and travel around the country. They spent a lot of time out on the water, where Jake would often lose his sunglasses. His wife joked that it was their highest expense which sparked the idea to make a product that solved this issue.


Eventually, they expanded into innovating a lens that would better protect the eyes while keeping it at an affordable price point. The business grew rapidly as they built out their team and processes. Rheos Gear is a great case study into launching a community-based product. Jake offers plenty of great advice for other entrepreneurs looking to define their niche and build a sustainable and profitable brand.

Tune in!


Key Takeaways


  • Starting out as an entrepreneur (1:50)
  • The moment when Jake realized he had a real business opportunity (4:49)
  • Lessons learned from the initial launch (6:00)
  • Upcoming growth within the business (11:56)
  • Importance of building processes (15:00)
  • Coming up with an innovative product (17:05)
  • Big goals for the company (21:00)
  • Jake’s personal goals for the upcoming year (22:30)


Additional Resources 

Check out Rheos Gear – Coupon Code BizNinja10 to save 10%

You can find the transcripts and more at http://bizninjaradio.com

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When did this episode air?

August 10, 2020