Who is it?

Will Nitze

What was this episode about? 

Getting into Harvard isn’t easy.

The famous university has an acceptance rate of below 5%, according to Prep Expert. But do you know what’s way harder? Getting your first business idea off the ground within 12 months.

Do you want to know someone who achieved both?

Meet Will Nitze.

Will studied neuroscience at Harvard, where he became obsessed with the human brain. While studying the brain, he noticed that most people start having difficulties concentrating at around 14:30 due to brain fog or headaches.

During his research, he discovered that all of these brain problems can be traced back to diet.

Back in 2016, there were no “grab-and-go” food items geared toward brain function on the market. Realizing this, Will had his “eureka” moment, and the idea was born. Will spent a year in his Boston apartment, perfecting the formula, before coming out with the IQBAR.

He successfully funded his idea through Kickstarter raising $73,664 in the process. Less than four years later, his company earns more than $4 million every year, just from IQBAR sales.

The campaign was so successful, he wrote a book about it.

Join us, as we discuss Will’s academic career, his product-first mentality, and his mission of empowering “doers” through healthy nutrition.

Key Takeaways

  • How did Will get into the health bar business (01:04)
  • When did Will know that he wanted to become an entrepreneur (04:16)
  • The biggest obstacle he faced when he started his business (06:13)
  • How do you pivot from a Kickstarter campaign to launching a brand (11:26)
  • What are IQBAR’s short-term and long-term business goals (16:21)
  • Will’s advice for other entrepreneurs in the CPG space (20:45)
  • What personal goals Will is hoping to accomplish in the next 12 months (24:18)

Additional Resources

You can get in touch with Will at [email protected]

Listen to Will’s audiobook “Kickstarter Campaign Mastery” here

To find out more about the IQBAR visit the official website here

Be sure to follow me on Instagram @bizninja