Intro: 00:00:00 From ABC News Radio, KIBT 1490 in Southern California, this is BizNinja Entrepreneur Radio, with your host, Tyler Jorgenson.
Tyler: 00:00:14 Alright. Want to welcome everybody out to BizNinja Entrepreneur Radio, wherever you’re listening or watching. I appreciate you, and we’ve got a guest today who is… if you’ve been in the Click Funnels or internet marketing world for very long, you’ve probably heard of Trey Lewellen. And so I want to welcome Trey out and… really grateful for him to come out on the show.
Trey: 00:00:36 Absolutely. I figured at the dream 100 and you’re like, “You wanna do a podcast episode?” Absolutely.
Tyler: 00:00:40 Yeah, for sure. We’ve… you know, it’s fun. Our paths have crossed several times. We have a lot of mutual friends, and you, I think are like funnel hacker episode one. So anybody that’s watched… some of the older videos from.. from Russell, like they can’t not know Trey Lewellen, and the amazing Wolf Gun Oil Funnel. Right? So… but you know…
Trey: 00:01:06 It’s still running that thing.
Tyler: 00:01:07 That’s amazing… What’s amazing to me about that, is that you’ve given away probably 10,000 copies of that funnel, and you’re still crushing it.
Trey: 00:01:14 Yeah. Yeah. I think we had… I think we had somebody else just kind of like copy it for Beetham and they put their own oil, but from what I can tell, there’s no like, real copiers yet. Which is fine, which is cool. Which is nice. I mean, they modeled it and then you know, and did their own thing, but… but it does work. I mean, all it is a concept. Right? And so, as long as they know… they understand the concept, then they can model it with anything. They can model with pins, books or TVs, or whatever you want to do.
Tyler: 00:01:40 And so going into that concept, you weren’t always an eCommerce guy. Right? You… you were originally an insurance salesman. How did you first like, get into the side, and you were going to do… sell products online?
Trey: 00:01:55 You know, so I was the electrical engineer before I was an insurance agent.
Tyler: 00:01:59 Okay.
Trey: 00:01:59 And I got my degree in insurance, insurance and electrical engineering. And then, I was an engineer for a year, probably less than, and I decided that was not for me, because I saw the 50 year olds, 60 year olds, and I said, that’s going to be me. So I’m out. So then I became an insurance agent and I was there for three years, and they called me into headquarters, because I was doing things that they didn’t want me to do, such as… you know, drive down the street with a video camera rolling, and talk about driving, or talking about my life. And I was just trying to be a spokesperson of… you know, I’m trying to get out to the world and they came down hard, and they’re like, “Hey, you can’t be doing that. You’re an insurance agent. Can’t be taking video and drive at the same time. If you got an accident that wouldn’t really look good on our part.” I couldn’t do Facebook posts. Couldn’t do Facebook ads. So I was really restricted by a lot of things and they called me down to headquarters. I had to drive down there and they pretty much… the writing was on the wall that I was getting fired, probably in the next, you know, two or three months.
Trey: 00:02:55 And so, when they came in and did fire me, I quit on the same day. So I don’t really know if I quit or they fired me, but it was like one of those mutual separations like yes, anymore. But, what was cool was during that time… I was learning about things. I was going to like events like Traffic and Diversion, and… I was… I was… I was learning Facebook ads, and I was doing loan officer leads for loan officers. I was building home calculators through funnels. And then from there, I was just creating leads. And, that’s kind of where it started, but then I realized doing that I hated doing done for you work, because it was always my freaking fault if Facebook would crash, or if a funnel didn’t operate on one day. Like it was my fault and I had no control, but they didn’t understand that.
Trey: 00:03:45 So I was like, “You know what? I’m just gonna go be my own thing. I’m going to sell my own stuff”, and I didn’t really have any products to sell. And I was watching a… I was watching a webinar Taylor Larson was doing one night. I was… I remember I had like, my little kid. I think… I think Liam was maybe six months or seven months, I don’t know. I was… He’s sitting right next to me. I’m trying to… he’s crying. I’m trying to watch Taylor’s webinar of how he’s selling shirts, and… and was watching all that. And then, I said, “Man, that seems pretty easy. I think I can do something like that.” And so I started doing, what he kind of demonstrate… demonstrated on the webinar and through his training. And, I went and sold… I don’t even know when it came out to be. Maybe like 50 or 60,000 shirts over the next six or seven months.
Trey: 00:04:26 And that really got me into the product world, I guess. And, what we started finding was, we were so dang good at shirts, that we were selling a new shirt every week. And we were so dang good at it. That the freaking comments coming in said, “Hey man. I bought the last 10 shirts from you. I don’t need anymore.” And the writing was kind of on the wall. And so, we had… we had to go to go in the physical world, the physical product world of different items, which opens up a massive ocean of products. Right? More than more than just t shirts. The t shirts still sell this day and that’s when I kind of heard about this thing called a Canton Fair. Like what the world is that it’s in China of all scary places. Like couldn’t they? Like China to me is like North Korea, right?
Trey: 00:05:09 You’re like, just like, you can’t go there. We bought tickets. Priceless. He was afraid because he couldn’t bring his gun. And I said, you know what? Either we die or live, but we’ll find something over there. We took the trip, couldn’t wait to get back because it was so just, it was just, it was the wild, wild west over there. You don’t know anything. No one knows speaks English, so you’re just totally out of the zone. But, uh, man, what an experience of what the Canton Fair was to see all these hundreds of thousands of products and we’ve been going ever since, you know, and it’s been in any, every year it’s gotten better and more relaxed and we like, okay, we know where the hotel is, we know we’re, we’re real food is, we know how to kind of core it, you know, we know how to say hello and, and toilet and you know, like, give me the hell out of here kind of stuff. It’s been drinking. So that was kind of like how have we stair step through in the physical products.
Tyler: 00:06:01 So yeah. So Trey tracing that backwards a little bit, and essentially you got in, you started learning the basics of marketing, Internet marketing by doing the leads and then you realize you needed to sell your own thing. You found your first digital mentor, right? By watching somebody else telling you how to sell shirts. And so you went all in on that to start. I mean, most guys, there’s a lot of guys that dabble in that business but don’t move 50,000 units. Um, and I mean t shirts are still one of the things that still come up today is the first thing that you can start with. And the first product. Um, so what was your for in that first iteration of like, okay, you guys are at an eCommerce company now. What was the first big hurdle or obstacle that you guys hit and how’d you guys overcome it?
Trey: 00:06:45 Oh, I know exactly what the obstacles were. So we’re sitting down at this event I could afford, I finally could afford like a mastermind in attendance and I go down and mentor with these guys and I’m in a room of, I don’t know, 12 or 15 people and I’m the, I’m the dumbest person in the room. I’m the weakest, the most broke dude in the room. But you know, you don’t want to tell anybody, you know, you’re like fake it till you make it kind of like faking it, right? And we’re, I’m just listening to these guys’ numbers like, Hey, how much do you want to make per month? And the guy says, oh, you know, we’ll probably do 300 $400,000 this month. It was like, Whoa, next guy, you know, say something like $1 million. He wants to do $1 million this month. They just did 700,000 now he wants to do a million.
Trey: 00:07:29 I’m just like, whoa. And then, I don’t know, for shits and giggles, they saved me for last and saying, you know, uh, I’d be ecstatic with $5,000 minimum, you know, coming on. And we went, what it was was we created this Mto, which was minimum target and outrageous. And your him is your minimum. No matter what happens, no matter if you know your merchant account goes down to a matter of your funnel goes down, no matter if you’re sick for a week, no matter what your company is going to make that minimum. And my minimum was five grand. And the next question was, well, what’s your target like? Where do you want to go? Where do you want to be? Where do you want to see? And I set my target for $15,000 and then came the big audacious to Harry, you know the beehag big hairy audacious goal.
Trey: 00:08:19 And I set mine for 60,000 and why 60,000 I had a reason for the numbers. The 60,000 was how much I was making it as an insurance agent. I made $60,000 a year and I said, you know, if I can, if I can make the same amount of money that I, I do in the in 12 months, in one month, do that would just be outrageous to me. Like that would just be absurd. Insane. The world turned upside down, kind of feel it up on a board, not thinking anything of it. And then miss my good friend Rob Kosberg now to this day, love the dude and he’s sitting right next to me. He’s all this water bottle. And he goes, Trey, how are going to get from 5,000 to 15,000 and I go, well, I guess we could raise our Facebook ad. He goes, well, how much do you spend it right now today I sit around $10 I was that guy in the Facebook group right on the, on that guy.
Trey: 00:09:08 Like, hey man, I, I spent $10 on Facebook to them. They no conversions, no purchases. That was me. And he goes, well, how are you going to get the 15 grand? I said about, well, you know, raise the Facebook. And he goes, well, how much? And I said, 20 bucks. And he literally in one moment just takes us while I was just drops it. And then he goes, followed by, Whoa, super small in front of this massive room. And I still didn’t get it. I still didn’t get it. And I go, I don’t know, $30 and he goes, man, a hundred dollars a thousand dollars go and scale that thing. Go and see what it can bring to you. And did I tell you like, that guy changed my life. You know, I still talk to him to this day of how he pushed me and I went back and I told my brother who didn’t, he didn’t intend the mastermind and I come back, I’m like, we’re going to go crazy.
Trey: 00:10:08 We’re just going to scale it. I said, I don’t know what’s going to happen. We might go broke. We probably will be in a lot of debt and probably homeless from the next two days, but we’re going to go for it. And we went for it and over the next two months we went from doing five grand to I think the next month we did like 30 grand next month that I haven’t did about $45,000 and then the following month in May we did $117,000 in tee shirt sales and we sold over whenever that backs out to be of 20 $20 a shirt or something like that. But it was a lot of shirts and just the problems through that. Even I, I call it this jet stream and how I can relate to it visually is if you ever watched the Nimo and the turtles, remember the scene with the turtles of course and the dad and Nimo or Merlin and Nimo are riding on the turtles and they’re in the Atlantic current or something like that.
Trey: 00:11:01 The East Atlanta current.
Tyler: 00:11:02 There it is.
Trey: 00:11:04 Right, and they’re going so fast and then you just like one of the turtles like pops out of the current, he’s like, Ooh, he’s like goes way back. And that how I look at that is that’s the world that’s like regular day life, but then there’s these things that we can just kind of morph into this current and boom, you’re in this jet stream and that’s what it literally felt like when we started selling these shirts. I even have, I’ve, I have a picture of this day because I wanted to remember it, but there was a picture, I didn’t have any furniture. I didn’t have any stuff on the walls. I just had a screen TV screen about this big behind me on the wall and I made it to where it was, uh, it was through the Apple TV and it was refreshing every, every minute or every 30 seconds cause we wanted to watch the last couple of hours of the sales ending.
Trey: 00:11:48 And the shirts are just spinning. I mean they are just selling like bananas. It was the most absurd thing. And we couldn’t spend enough money. We couldn’t spend enough money. I had a credit card that had a limit of $2,000 and then Facebook at that time limited you to $1,000 a day. So the limit was now Facebook’s full bore, like you don’t care. But it was then thought. So what was happening is every day I was hitting that cap of $1,000. I’m like, Facebook, let me spend more. And then every two days I was capping out my credit card and I was waiting for my ma and I, we didn’t have any cash. I had to go pay it off, pay the merchant off to Redo the CAS. I’m borrowing cash to go pay off the credit cards and get the Facebook ad back on. So it’s this massive just ups and downs and like you’re this whirlwind of energy and all these sales and then it all comes to an end. At the very last moment, of course, like you know, we sold however many shirts. It was just like, wow, that was a freaking ride. It was amazing. But there was, you know, there was hard times during that. There was times where, okay, as little as lot of, Ooh, I don’t know if we can, if this is going to go so well because we got it.
Tyler: 00:13:09 I think, I mean what’s funny is what you just described to the two most people you would describe as hard times. I mean a lot of those problems, too many people are enough that they stopped, right? Well I’m out of money on the credit card and you’re saying, okay, how do I pay it off and get it? Like on a daily basis, you’re like using your credit card as a revolving line, you know, you’re getting, and I think that’s one of the major differences between entrepreneurs who make it and entrepreneurs who continue to struggle. And it’s the ability to consistently and repetitively solve problems like quickly. Right? They just keep coming and you just solve them, move forward. Don’t vary too much energy into them. Um, cause you know, I’ve heard, I’ve heard several different parts of your story and every one of them has hurdles, right? And it has challenges that could have stopped somebody else. Right. And so, uh, what do you think is different about, like you are about entrepreneurs that that causes us to, uh, to be so thick headed that were just keep overcoming, keep, keep solving the problem?
Trey: 00:14:10 Uh, man, I think Jim Rohn kind of answers that and I’ve been listening a lot of him lately and he says, you know, there’s, there’s there certain desires. I think this is a little Jim Rohn and it’s a little think and grow rich Napoleon Hill together. But people that have and know their desire are the ones that have a purpose. And the cool thing about that is not everybody has that right? In. Some do, some don’t. Some get it, some don’t. Some create it, some don’t. But that’s the, that’s the wonders of the world is that’s the wonders of the mind. Like there is, I don’t know if there is a reason or a solution that’s, it’s just, it is, because it is, when he talks about the people who are doubters, right? The people who doubt that they can do anything. Well don’t, don’t, don’t make them someone else there. The doubters, the, we call them doubters because that’s who they are. There doubters, right. They’ll never be in than anybody else in that. And then he calls, you know, the liars, like don’t try to have a, have a liar. Tell the truth. There are liars, right? That’s what they, you know, so, and this looks like, as for the entrepreneurs, we’re entrepreneurs, we have desire, we have purpose, we have drive who we are.
Tyler: 00:15:29 So I was watching a show yesterday and there was a line that set out that stood out to me and they said, geography equals destiny. And it was uh, some of the new Jack Ryan Series on Amazon and they were talking about, he was talking about like, Hey, he was born in one country, so he’s, he’s not a good guy. Right. And, um, but the point was that, and I thought it was really fascinating, is to connect that to what you’ve been saying now is I’ve always been fascinated by how the entrepreneur, our paradigms can shift. Right? You went to that one mastermind that rob was that thinking that 60,000 was this huge, you know, like the top end of your paradigm at the time. Oh, and then in that one mastermind you’re shifted, right. And I remember I was actually, so I was at a dinner with you and with rob at Funnel Hacking Live in Dallas and I was talking with them and had kind of some of those same moments. You came over and told a story about Stripe not being very friendly to you with one of your, with your membership site set up and your answer there. And you can share that story for you if you want, but your answer of how you were going to handle that and not try to save it. Instead just focus on rebuilding a better brand completely. Like it shifted the way I looked at problems at that time. I’m like, man, why, why? Go back and just keep band-aiding something when you can create something better.
Trey: 00:16:48 Right.
Tyler: 00:16:48 Um, and maybe you want to touch on that story cause I think it’s, if you’re willing to share it, it’s pretty powerful. The, uh, that the challenge that you had to overcome there in your continuity program.
Trey: 00:16:59 Uh, which part? Because there was…
Tyler: 00:17:01 Probably had a couple of them. So, uh, when you, your guys is a, your continuity program behind your oil and your different funnels, right? Stripe basically came in and shut down all of those, all of that recurring revenue.
Trey: 00:17:16 Oh, that part. Yeah. I thought you meant the part where they held $1.2 million, but you want that part. Okay.
Tyler: 00:17:22 I think it’s all part of the same fun rollercoaster that you probably dealt with it
Trey: 00:17:27 As long tense. So, so the reason why it all happened was because we couldn’t fulfill fast enough and we got in this big old loophole, a badness, but basically we had 70,000 orders in, in um, uh, overdue. They’ll see trying to put all together because we were at 70, 70,000 orders in the hall when they’re supposed to be out in December. We, they weren’t going out until February. And so people, these were like Christmas guests and stuff like that, you know, that people are buying and, and we’re, we’re getting 15,000 phone calls a day. I had four people to answer those phone calls. So realistically I can only handle about 400 calls. We were receiving 15,000 and we’re, we’re into this, you know, pretty deeply, we’re hiring other other call centers to take your calls and they’re not doing what they’re supposed to be doing.
Trey: 00:18:23 They’re saying like, oh, your order will be there tomorrow, Click next, next phone call. We’re in. Realistically, there was about five weeks out, six weeks out. So anyways, that creates a big havoc in the world of, of merchants and credit cards and stuff like that. And so we’re sitting there and in the first line of defense is to call the customer support, right? Which is us, they can’t get ahold of us. Our Line’s busy, never answers. Next Line of Sport, call the bank. So they call the bank, they do a charge back on the account and they get their money back. And so now, uh, we’re out those funds and then we, we don’t, we don’t even know because we’ve printed off stacks of orders and literally, I’m not exaggerating, this might be a stack of just, you know, some sort of product and the next product or oil or targets or whatever.
Trey: 00:19:07 And if they’re charging back, we’re still shipping it, right? Because there’s no way to go as watching it. There’s no way to go and find that order when that massive stack of paper that we already printed out. And there’s no way we’re printing it all over again. And so we’re just like, we’re just going to even ship it out no matter what. And then because of how many charge backs we received in a given amount of time, uh, we started getting fined and we were obviously when you get charged back to your charge, $30 per transaction per charge back. And, and that all goes to the merchant that’s handling the transaction. And then on top of that, if you, uh, go beyond that amount of, of a percentage of a threshold, then the, the big boys come in, Giza, Mastercard, American Express discover. And what they do is they charge a fee charge back fee on top of the 30.
Trey: 00:20:00 And that’s around a hundred bucks. It’s exactly $100. So now for every chargeback that comes in, we owe $30 and then we own an additional $100.
Tyler: 00:20:09 Plus losing the initial money.
Trey: 00:20:11 Yes. And, and the affiliate payout and shipping the product.
Tyler: 00:20:16 So your cost of goods, your cost of acquisition and all of the finance costs of the,..
Trey: 00:20:20 Massive met. We’re talking lots of money.
Tyler: 00:20:27 That’s uh,
Trey: 00:20:29 Yeah, so it sucked. But you know, you get through it and then, and then when you get to an even higher threshold of charge backs, then Mastercard and Visa come in and they find you, um, around $300,000 each party. And so now you have $30 charge backs, $100 charge backs, and on a 300,000, another $300,000 fine on top of that because of the, just the earthquake that’s happening. And it’s nothing that we did wrong per sey. We couldn’t keep up with the freaking orders.
Tyler: 00:21:00 Right?
Trey: 00:21:00 We just couldn’t keep up.
Trey: 00:21:01 We had it, we had it.
Tyler: 00:21:02 It wasn’t fraudulent or deceitful. It just was, the campaign was overly successful.
Trey: 00:21:08 It was, oh yeah, we’ll all campaign campaigns combined. Right. We’re overly successful. Uh, we had all of our recurring income, a continuity members inside of Stripe, and those were, those were at like 30 bucks a month. We had 10,000 of those. So that was, I think we’re bringing in like 300 grand a month or something like that. And then when, when Stripe shut us down, um, they, they took all those people too. And that was a good lesson to learn, is that you should always have the credit card in like a CRM or some sort of system. And that way you can train, track the system to a different merchant. Like, so if you went to authorize.net today, tomorrow you can go through in a mind the next day, you can go through PayPal.
Trey: 00:21:47 The next day you can go through Click Bank. The next day you can go through stripe, next, you can go through, you know, whatever the next one is. And you can go through all of those. And there’s a dozen shopping cart pro. I mean, shoot, there’s all kinds of stuff, right? And like that was a big, big Aha to me is we put all this work. And the one thing that I learned really quickly is I only control what I own. And I did not own the customer data credit card, uh, their renewal. I didn’t know any of that, didn’t own any of it because it was all stored in one place. And so once I was smart or more inclined, right, I moved, we moved it all. We had to start all over. We had to start from scratch. We lost everything and we were rock bottom. We didn’t have any income coming in, but we had one thing and this is what saved the company, for probably the next six to eight months.
Trey: 00:22:43 And that was our database, our database of emails or database of addresses in our database and phone numbers. With that database, we’re able to make phone calls, we’re at an email out and mail out offers new programs, upsells, down sells. And with what we were able to do with that, uh, monetization system kept the company afloat for the next six to eight months and we were able to kind of get back on our feet. We’re able to kind of get going again. But it was rough. It was, it was exciting, but it was rough. It was stressful, sleepless nights, uh, you know, heartache because we’d had to lay off people, right? We had to hire people and it’s just, you know, it’s, it’s nothing that anyone ever wants to go through or do, but it was more of an education than, than anything that absolutely I, that I received from that, that no one, no one can educate you on what I was educated on through experience. It was, it was, it was a, it was a ride for sure.
Tyler: 00:23:51 Yeah. And what’s interesting, so I’ve gone through like small versions of that, right? You just take off zeros from everything you’ve done and uh, but it, it hurts the same. Right. And it’s stressful, the same and the, and the sleepless nights happen. And I think what’s so fascinating is, uh, is, you know, that we do share, right? It’s important for us to share that and be like, okay, hey, this is the pain point. This is what I learned, you know, controlling your data. Uh, you know, protecting where, you know, having a strategy of how you’re actually doing transactions, right. As opposed to just, well, I’m set up here and that’s the default payment gateway. So I guess I’ll just do that. Right. Actually thinking beyond all of the defaults. I think it would be the way I say that.
Trey: 00:24:32 I’ll give you the secret to that.
Tyler: 00:24:34 Yeah, please.
Trey: 00:24:35 So the biggest thing that I learned or one of the things I learned from that was a question that I ask myself frequently now is of all the systems that we currently have going on, can they be multiplied by a thousand? And if so, is it sustainable? Interesting. Look at that. So if right now we’re getting a hundred calls and we instantly tomorrow scale, do a thousand calls, can we handle it? If we can’t handle it, how, what breaks? What starts breaking? What starts melting? That’s the biggest havoc that’s going to happen. And so by asking yourself that question, you can actually create systems that kind of give you cushion enough cushion that you’re ready for the next big thing. I’ll give you another great example would be is we had, we had two, two offices. One office was shipping all of our product and then it was connected just not through a door.
Trey: 00:25:32 We’d have to go around the parking lot. And then the other office was our, our phone room and marketing room. That’s where we’re kind of creating the sales and then they’ll ship it on the other side. So what was happening was we’d get a phone, call the phone room, get a phone call. This how screwed up this thing was. We’d get a phone call and they’d be like, Hey, um, it’s my son’s birthday tomorrow. I need my order shipped today. No, if, ands or buts, ship it. And so they would get into the end of the dude’s ear, right. And just convince him hypnotically persuade him to hang up the phone and say, Yup, got it. They would take a sticky note of all things right down. You know, Bob Smith needs his order tomorrow, asap ship out right now. They would get up from their seat, go out the front door, walk around the building into the shipping department and stick the sticky note on the manager’s desk of the shipping department and say, Bob Needs is order tomorrow.
Trey: 00:26:29 Make sure you ship it out. So then all the shipping agents would stop, go over and make Bob’s order. Make sure it got shipped out and then go back into production. And this was happening over and over over again to where it was such nonsense and it’s just like stressful. It’s like what is like, we don’t have a system for people who are calling in it. Like I’m like, no one has their order. Everybody’s Bob Smith. Everybody needs an asap. Unfortunately Bob is not different in this case right now because everybody needs their order. So we need to do it in a, in an orderly fashion and first come first serve, we get them out and yeah, we’re, we’re two months behind guys. Like that’s, that’s what you got to say. If they want a refund, give them a refund. But right now we just got to get these, get all these orders out and man, I tell you what, like you can learn a lot by scaling quickly of, of how things can scale really fast.
Trey: 00:27:22 But so much stuff starts to break that you weren’t even prepared for because it ran at a much lower level as you kind of said, like take a couple zeros off. Well, it, it runs a little easier, runs a little smoother. You can talk to Mike over here and be like, Mike, Jimmy’s on the phone. He needs to order my, it’s like God, it, I’ll ship that out right now. But then when you got a thousand Jimmy’s calling and you’re like, Mike, a thousand Jimmy’s or on the phone, I need a thousand orders going out. Things get a little more complicated.
Tyler: 00:27:47 Yeah, you start going through a lot of posted notes at that point.
Trey: 00:27:50 If flying through person knows me, like you become a post it note machine. And, and the other thing was that I learned really well was don’t overcomplicate the funnel. And that’s why I started building a, what I called the day reactive funnels.
Tyler: 00:28:04 That was my next… That was a, that’s all my list of questions. So teach us about that.
Trey: 00:28:07 Oh yeah. Yeah. So, so react to funnels are basically designed with artificial intelligence. They make decisions depending on, depending on how, you know, how the user interacts with the, with the order form and the upsells and down sells. But at the end of the day when I was doing some of my funnels do, I was throwing in all kinds of crazy stuff. Like for Tar, like I’d have let’s say the oil oil example. So you got oil and then I would do like a brush and then you know a kit and then I don’t know, some sort of staple gun and then some targets and then just random stuff that I could just step in. This funnel was just Steph and funnels and it was just monotonous, crazy. But what, what, what, what I was really doing is I was increasing the complexity of my business by 12X. Rockefeller habits.
Trey: 00:28:53 The habits of Rockefeller says that by every one skew you add to your business, you increase the complexity by 12X, the logistics, the shipping manifest, the marketing, your, your, your, your Pov, you’re, you know, point of view, your, your sop, your sales positioning. Like, like KPIs are watching. Like, dude, everything becomes super complex. It’s ridiculous. And I did exactly that. I had, I had products of products or products in a funnel, but what that did was that created a in factor of ways people could order. One Dude would order 10 targets in a bottle of oil. Now that duvet order 30 targets in two bottles, order another dude would order to two targets, uh, a bottle order oh oil and then like, I dunno, a a stapler. Well do that makes everything crazy complex because when you have a thousand orders in every single one of those is different.
Trey: 00:29:56 The, the, the, the line SLOs completely to us. Still stand still. I’m talking five minutes to get an order out. So I would time the boxes. How long does it take to get an order out? Five minutes, five minutes when it is that complex. But when it was one oil, like we’d have 1,001 auto oils, right? Those were, we’re doing it, we’re doing an order probably every 15 seconds. So we had 20 people lined up. We can do an order every 15 and 20 seconds. As soon as we went into a complex funnel, it slowed the line down to five minutes in order. Five minutes in order did tore us up towards us below. The logistics blew up because we scaled by a thousand and weren’t ready. We didn’t know how to do it. We didn’t know the complexity behind it. We didn’t know what the hell we were doing. We just did it. Just figuring it out. Right. You know?
Tyler: 00:30:50 And so now you’re using like the f the processes more simple, more linear, more logical. What’s the major? Major shift.
Trey: 00:30:57 Less queues. Okay. So with a reactive funnel we might sell two different skews. That’s it. Yeah.
Tyler: 00:31:07 But that skew might be comprised of a couple of different products.
Trey: 00:31:11 No, it’s two products. Yeah. Two skews to products. Yeah. Very, very, very slim. Neat. Um, you know, it, it’s very just, it just runs very smoothly.
Tyler: 00:31:25 300 upsells, 200 down sells and all that kind of stuff. You don’t do that anymore. Keep it simple.
Trey: 00:31:30 None of that. No. And we keep it extremely simple. So I’ll give you an example is, you know, something that we do in our funnels is we sell whatever we sell on the order form page. It doesn’t matter if it’s a shoe, a jump rope, a coffee Mug, a book, whatever. The upsell is, the same exact product just for a little bit of a different price. Okay? Yeah, we’ll, we’ll convert at 20 to 30% on that. Now the thing is, is people like, we’ll, we’ll, why would they buy another coffee mug when they just said they wanted five coffee mugs? They don’t need any more compromise. I said they only need five. Why would they buy more? And I got this from when my mom went to, uh, to Chicago to the Apple Orchard. We spent the whole day out in this darn apple orchard, right?
Trey: 00:32:14 Picking apples, eaten apples, apples stepping on Apple’s throwing apples. Everything you can do with an apple. We did with an apple and we bring back this basket full of apples. You know, take the tractor ride back, had a good old time, got lots of pictures, a lot of fun, right? We get back and and the lady ways, the apples, I think it cost us 20 bucks, right? For a whole basket lays like you get the whole basket for $20 a mom’s like, oh, we’re going to make so many apple pies. It’s going to be absolutely awesome. Right? And then the lady goes, by the way, we’re having a special today. If you’d like a secondary basket already picked for you for $10 we can do that. We can add that to your, to your cart today. She said, yes. She said, yes. I was like, mom, you got o basket full of apples for 20 bucks.
Trey: 00:33:07 She’s goes, but I know but I can get an a whole another basket for just $10 I said, that’s a lot of apples. She goes, that’s a lot of apple pies. And that’s how we did it. And I was like, why am I seeing this right now? Like, like I’ve always questioned myself, you know Jim Rohn talks about, you know, where he was turn, turn, “turn frustrating things into fascinating things” turn, turn frustration into fascination. And, and when you do that, you can learn. It’s so amazing because, you know, I was, he talks about how he was on the way to the, to the Los Angeles airport for flight ease, ease, ease, leaves in an hour and he’s stuck in traffic waiting for the flight and got an almost missed the flight. And he was fascinated because he could learn from that experience. Right. And I thought that was remarkable.
Tyler: 00:34:00 It’s a nice reframe.
Trey: 00:34:02 It absolutely is. And so anytime now that I find myself getting frustrated, I’d turn it around to fascination, you know, how can I become fascinated around this? Like why I’m frustrated for sure, but how can it become fascinating because it totally shifts you, like you just said, into thinking, what’s the real problem here? What’s the real solution here? Why am I frustrated? What created this frustration in the first place? And why is it here now? Right? And what can I go back to? Or what can I change to make sure there’s no more longer frustration? It’s just fascination.
Tyler: 00:34:31 Yeah. And so one of those things you’re basically saying is one of those things is just to keep, keep it simple, right? Keep the funnel simple, it’s going to cause less ripples, less challenges and be able to just focus. Um, and so, and I think that’s a huge part of scaling is being able to, like you said, to keep things under control. Um, one of the other hurdles that a lot of entrepreneurs struggle with, right, is okay, they think they have a converting offer. Maybe they’re stuck back in an era when or whatever their platform is in the, that’s similar to the Arab when you were on Facebook only allowing you to do thousand dollars a day or whatever it was. Um, what, uh, and you’ve, you’ve often looked at different traffic sources in ways and you shared this story at Dream 100 Con, but a about like, you know, you’ve buying all of an email list and then being capped out and then go into affiliates. Um, what’s the first traffic source that you recommend after leaving? Like the main guys at Facebook and Google?
Trey: 00:35:27 Ooh, that’s a great question. So I love email. Email’s really great because it’s a dedicated email and what I mean by that, if you’ve never done that is basically you just call somebody with a list that has your Avatar, who is your client database and ask them if you can pay them to send an email to their email database with your offer. That’s really all it is. Those people out there that are more than willing to do that. There’s a lot of people who are not willing to do that and those people are naive to know what’s out. We call those people naive, so it’s big. That’d be like, that says that there’s, there’s do, there’s people out there that think that the people on their lists are only on their list.
Tyler: 00:36:08 Right. They only get emails from me and they look forward to them. I can’t make it to where I give them something else that’s interesting.
Trey: 00:36:14 Absolutely.
Tyler: 00:36:15 There’s obviously people like that, but there are a lot of people out there that, well, there’s one, there’s just kind of the dream 100 style right, of finding someone that maybe isn’t in the business of marketing their list, but you can create a relationship with and help them do that. Um, and then there’s also right, the guys who they’re in the business and selling and doing lists, um, what, uh, you, you’ve had some huge success there. Uh, you know, through having people, you know, do emails. I think that’s, uh, that’s where your license plate even comes from, right?
Trey: 00:36:47 Uh, no, the license plate, where is that darn lice? I actually got one. Hold on. Don’t you? Don’t you know it, we’ve got to have, we got a habit. Got, we got one here I didn’t know you wanted to see in. There we go. That’s awesome. That was the Missouri license plate. If you need to look me up when I’m a light by my place. There you go. So the good old country. So this is actually what’s funny about the kaching is the kaching on it. Uh, what actually represented, uh, the noise that our app would make. So I, I think it was called push over at the time or something like that. But basically it sends an email, so every time you get a payment you get an email and then that email forwards onto this email address and then, which is the app and then the app makes a sound effect of kaching cash register.
Trey: 00:37:35 That sounds beautiful by the way. It’s a great, like very hardcore like coaching and it’s absolutely phenomenal. And, and um, so anyways, when I got the Maserati in the, in the license plate, it doesn’t mean like the car is coaching, right? Because a lot of people will come up to me like, I love how the license plate goes with the car, but realistically the license plate is not for the car. It’s actually for me. And it’s just a symbol and memory of, uh, you know, what we did and what we have and what we’ve built from one tee shirt to one funnel to, you know, the, the two, everything that had became, and it’s cool because you know, who would have thunk but more more people talk about this license plate then anything I’ve ever had and done, you know, like, like when I’ll go to the car wash, you got the injury and yet they have to write down your, your license plate. And I think I get a lot of a lot of comments there just talking about it. Like, Oh man, the license plate, loved license plate. But it’s just a great reminder like they’re really doing is they’re reminding me of my past and my future. Sure. No, it’s a really cool, it’s a really cool thing. I really enjoy having it.
Tyler: 00:38:43 Well, yeah. That’s awesome. Yeah, it’s cool. I think it’s important for us to have reminders and anchors like that because we learn all these amazing things, but then when we get back into real life, right. And every once in a while we need to be reminded of, of kind of that current, right. Jumping back in the nick current and remember and like one keep, I don’t think you have this issue, but I’ve seen some people struggle with like keeping the, keeping the intensity right, keeping the growth, uh, constantly looking for what is the next like as their paradigm shift. Keep looking up instead of like complacency. Um, I don’t think that’s a challenge that you have, but uh, you know, I’ve seen it in, in my life as like different things become really important. I’ve got four kids and you know, you got to manage a lot of different things. What, uh, what’s your advice to, you know, to someone who’s maybe in the middle of one of those challenges of their business. They’ve got their business figured out, but they’re trying to figure out how to go and take it to the next level?
Trey: 00:39:39 Okay. Man. That’s a, that’s a good question because it really depends on where they’re at, right? Sure. Um, cause you could be, you could be doing $10,000 a month and want to know how to get to $100,000 a month, or you could be at $100,000 a month, want to do $1 million a month or a million up, you know, wolf of Wall Street stuff, 4 million, $5 million a month. And you know, they, you know, I was actually contemplating about this, um, yesterday, ironically enough. And I always think about the title of a, what you got you here won’t get you there. I haven’t read the book, but the Title I think explains a lot. Yeah, you’re good from that. Yeah. And so, so my question is, is I asked myself this question is what habits do I need to currently change too, uh, deliver myself into the future, right?
Trey: 00:40:32 So what habits am I currently doing now that are holding me back from the next level? Right? So for instance, maybe I’m sleeping in, maybe I’m leaving work too early, maybe I’m not concentrating on what I need to be concentrating on, right? Maybe my focus is it in the right place, but the, the, the thing is is you have to have standards of every day and then you have to have habits of every day to get you to that next piece. And this is what I was really, I was just taking a lot of time yesterday of just really trying to figure out what, what are those new habits, what habits should I create? What standards should I create on a daily basis that I just hold true to that are going to get me to that next level. And some, you know, somewhere, you know, I wake up at 5:00 AM I hate, we can have a five.
Trey: 00:41:36 Any of them hate it, right? I’m not a, I’m not a morning guy. I used to be a night dude, right? Stay up til midnights. They have until two. I’d be doing calculus until like three in the morning, drinking coffee, have the shakes, and then have an exam the next day at eight eight o’clock or nine o’clock and then come home and pass out. I did college, right? I cheated my way through college. So it wasn’t even why didn’t even get the right degree. So you know, look at us. True Story. So you know, it’s interesting how you look at that is, is what, what got you here is definitely not going to get you to the next stop. Right? You need an, you need to switch gears a little bit. And sometimes I don’t necessarily know if that’s learning a new hat, right? Or, or downloading a shiny object a course or figuring out, um, how to manage better.
Trey: 00:42:21 You know, sometimes I think it just has, has to do with you know, your self worth and like where you’re headed and how thankful you are, how dedicated you are and who you, who, who you’re trying to be. And so some of the things that I’m, that I’m looking at right now is, um, you know, I actually wrote down, hold on so that way I can, and then basically you gotta you gotta look at pulling these everyday, right? So one of the, some, some of mine were um, you know, wake up at 5:00 AM because what I had trouble with is if I didn’t have something set in stone for 5:00 AM the next day, like a podcast to listen to a book to read, um, something to do, then what I find myself doing is I’ll wake up at 5:00 AM the alarm clock will go off. And in my mind I’m like, you know, I don’t really have much to do this morning.
Trey: 00:43:12 I’ll probably just go back to sleep, get another couple of hours of sleep and wake up at seven or I have something big that day. Like I’ll have a big meeting, right? Or big, a big, um, event, whatever. And I’ll say to myself, you know what, I need to sleep in more, uh, right now because I need to be more alert and awake during that event. So I’m making excuses, right? I’m not holding myself to standards. And what I put was, you know, I’m going to wake up at 5:00 AM even if it’s just to sit outside and watch the sunrise. So even if that’s the only thing I’m doing today, it’s worth waking up and 5 million. And so that’s what I looked at. That’s a standard. Then as senior as I, as I, um, I take Liam to school every day. And so, you know, how I take Liam to school is a standard, should be a standard, right?
Trey: 00:44:04 What do I talk about? What do we talk about? Right? Some days, some days when I’m talking about much, right? There’s nothing. I mean, he’s five, he just turned five. So sometimes you know, we’re talking about how the tree smell or how green it is outside, you know, Wa wa. And then another day we were talking about loans of all things and how alone works and what money is. And you know, obviously that was probably a little harder for him to understand. But then later that night he asked me for a loan. So maybe he’s, maybe you got it and you know, things like that. Like what affirmations, what stories do I want to tell him? What, what, what, what do we want to listen to? What kind of tapes do we want to listen to? Um, the, the other thing I want to say is I want to, I want to start deleting and conquering emails the night before the next day. You know, big thing with me is I’ll get it in the morning and I’ll find I’m an hour into the day and I’m just drowning in emails. So for the last month and a half, I’ve been unsubscribing to everybody. So if I’ve unsubscribed from you, it’s not you. It’s me. Okay. I put that in the comments. I’m like, they’re like, why are you unsubscribing? I’m like, Bro, it’s not you. It’s me. Okay. Just let that, let’s let you know that I’m just Redo it. My standards right now,
Tyler: 00:45:12 I, uh, I did something similar just recently and I found I couldn’t keep up with the unsubscribes. So I literally just created a filter in my email that anything with the word unsubscribe into it goes into a different folder and skips the inbox. And it’s been, it’s been massive because like, then I can go in there deliberately and look for things, but it doesn’t get com, it doesn’t reach front and center. So it’s been…
Trey: 00:45:36 That’s a freaking great hack.
Tyler: 00:45:38 Yeah.
Trey: 00:45:38 I didn’t even think about that. That’s amazing.
Tyler: 00:45:39 Cause I… tried, I’ve tried unroll and I’ve tried all these things, but you have to actively do it and that, that act of it. Yeah. So it just, it was the fastest route to clarity for.
Trey: 00:45:50 That’s so smart. Um, so here’s, here’s I think the biggest one though. Well maybe there’s two. There should be, there’s two here. So daily standards, actually there’s three. Good Lord, there’s a lot. So there’s some good standards. So now that the other standard was a, or one of them. So, so what I do is I create, uh, my day, hold on, I work out around my day versus, versus a working around my workout. So what’s interesting about entrepreneurs and, and, and how we, you know, we’ll burn the candle at both ends. We’ll freaking do sleepless nights, you know, we’ll go crazy, right? We’re entrepreneurs. We’re like, it’s what the, it’s what everyone, all the social media showing you do, right? You need the Lambo, you need the, you need the million dollar house. You need to be the entrepreneur that’s in the parking lot up late. You know, up early, stay late, like that kind of do, right? You got to go, go, go. And we get fed that stuff and then we go crazy. But you know what’s interesting is you start to degrade your temple. Your body’s your temple, man. Some dude looked at me one day, his name was Alex Charfen and he points at me and he goes, tray, you are a $30 million racehorse. Treat yourself like one.
Trey: 00:47:09 And I was like, Damn. Charfen that was some intense deep shit right there. And you know, any think about that. You’re like, if I had a $30 million racehorse, that dude would be, you know, he’d be, he’d be working out, he’d be eating right. He’d be, he’d be educated, he’d be learning how to run properly. And when you are the million dollar racehorse, it’s a lot different, right? Oh, you know that a little chocolate over there that’ll donut over there. It looks like that. A little alcohol over there. It looks, looks mighty fine. You know, I’m socially being acceptable, right? By having a drink with you. So anyways, I think a lot of that revolves around, you know, my workout revolves around my work versus my work revolves around my workout. And that’s something I want to change in my daily standard practices. I want to have a set workout and my work evolves revolves around that.
Trey: 00:48:04 And that is because I’m here for the temple. I’m here for good graces and I’m here to, you know, become somebody. Right? And not just somebody, but, um, uh, uh, uh, being of something, right? Something who’s strong and powerful and in healthy and fit. Like I want to have all of that. So, um, that’s a big one. And then the other one was, um, you know, something else I want to schedule around his schedule, a time for peace of reading and just becoming educated and know that’s something I’ve slacked on. I need to get back into it. And these are big reminders. One thing we do on the commerce kings podcast is I always ask all any of it, anyone I interview, the number one question they ask them is, what’s the number one book, right? What’s the number one book that Changed Your Life? And Dude, I gotta tell Ya, my bookshelf went from a fluffy pillow to Solid rocks. I’m telling you, the books are so heavy, they’re so rich, they’re so deep.
Trey: 00:49:00 And it’s the, the, the best, the best of the best books because I’ve taken someone else’s lifetime to find that one book. And he’s willing to give me that, that Jim that value and say, you know what? Of all my books, this is the one, this is the one that changed my life. And I read that book that changed his life. And then I get to read in another book that changed that Dude’s life in the middle of the book. That changed. I’m telling you the books on my shelf now, it’s, they’re their, their individual miracles. It’s, they’re absolutely stunning. And so I want to evolve around that. And then the last one, I know that’s kind of where we went real deep here. That’s all. And I had lists.
Trey: 00:49:36 So now you got it.
Tyler: 00:49:37 Yeah.
Trey: 00:49:38 The other big thing was in this, this is a Brian Tracy all day long. A really good book from Brian Tracy is, I got it on my, uh, quick here. Let’s see. Where’s he at? Find your balance point. So find your balance point by Brian Tracy to get the audible. It’ll take you an hour and 20 minutes to go through at 1.5 x. It’s absolutely great. Change your life. Tom Millionaires are born, but at the, at the, at the, I guess whatever the center of it, create three tasks, two night that you’re going to complete tomorrow. Did, I can’t tell you how many days I go home and I asked myself, what in the hell did I do today? Yeah. Did I ask myself that? And it pisses me off because I’m like, I just wasted a freaking day. Right? We only got 30,000 days on this earth man. Right? And there it went. You know, Jay Abraham has this really cool thing where, um, he has a jar, has a big jar and it’s full of blue marbles. And every Saturday he takes a marble out and throws in the trash, just remind himself that he’s got only those marbles left and he, and make something of them.
Tyler: 00:50:55 Yeah, that’s pretty powerful stuff. I think. Um, you know, it’s a, I appreciate you sharing that list, by the way. I think that’s really neat. And I think I’ve heard the, I was reading in one a Joe Polish’s books about the million dollar or the $30 million racehorse. You’re apparently 30 times more valuable. But I like it. And I love that concept because I think we oftentimes as entrepreneurs, we’re willing to sacrifice ourselves for like the mission. But I think that’s a short term win, right? You can maybe do that for a week or maybe, maybe even a month. But, uh, I know anytime that I’ve let myself slip and I went through that through a recent, you know, experience, um, it ends up catching back up to you. And so maintaining that balance, maintaining that with the priority of the self is, is really important. And the last thing I want to bring up with you is, uh, I’ve noticed in a lot of your conversations that the, the value of mentorship and the value of experts, the value of men, of having people around you to help you kind of show you the way, right? Like a, you know, you’ve gone, you value mastermind, you value those kinds of things. Um, what, uh, how has, how did you one first like get into that and then too, like how has that, how has that impacted your life and business?
Trey: 00:52:14 Well, it was sure easier going through mentors and it was learning about myself. You know, one thing, one thing I tell people is it’ll cost you far greater and more money to learn it yourself. Then it will just buy the expensive mentors because I’ve already done it, you know, they already know the stuff and a lot of people say I can’t afford it and realistically you are going to for it one way or another, it’s just how long it’s going to take you to get there. So let’s say, let’s say a mentor was 20 grand. Okay. So a mentor might give you his his whole year for 20 grand, but you say, you know, I don’t, I don’t got 20 grand and I get that some people don’t have 20 grand. So they’ll take the next three years spending that 20 grand figuring out what that mentor would have given them. It’d be in six or seven months.
Tyler: 00:52:57 Right. They’re going to amortize it and sell finance to self learn instead of a,
Trey: 00:53:02 you know, in that, that’s a good question man, is because when I was a young kid, um, there was no Facebook yet. I mean, Facebook came out and when I was in college, so there was no face, there was no Facebook, there was a probably that my space thing or whatever. I wasn’t a part of that. I had Yahoo Messenger, I was that guy. I didn’t read the Wall Street Journal, I didn’t read paper. I lived in a small town, moved to Saint Louis, you know, saw kind of bigger things. Nothing like, you know, you see in Miami or you see in California, like the Big Mother F and mansions and the big mother f and yachts and the big, you know, jets and stuff like that. Like doesn’t have that stuff. And so it’s hard to, hard to visualize those big goals. You see them in pictures and magazines and frames.
Trey: 00:53:41 But one thing I did say to myself is, you know, I wish I could have a mentor. Like I wish somebody would mentor me and I’m just, I’m like, God sends somebody down, you know, gimme somebody and no one came for like the longest time unless I didn’t see it. You know, my, my goal along with the three ships, God sent to the guy drowning in the ocean, but at the end of the day, um, I must, I might have missed those ships or maybe it just wasn’t my time. And kind of like they say, right, the mentor will show up when you’re ready. But I, my, my first, one of my first mentors was this guy named Adam and we’re at this convention and Adam’s like, hey, what do you want to do? And I said, I want to, you know, I want to make money online. And he’s like, okay, I can teach how to do that.
Trey: 00:54:25 I said, man, that’s perfect. I’ve been looking for you. He’s like, yeah, but it’s going to be two grand a month. I was like, dude, I’ve got two grand a month. I barely, I barely make three grand a month with the insurance I’m doing. And he goes, yeah, okay. I understand. But what was cool about him was he was relentless for some reason. I don’t know what it was about him, but he was, he was relentless on getting that two k from me. And we were texting, I think I have a flip phone at the time, like this little stupid flip phone. I’m like, you know, do my two thumbs. And I remember the text to this day where he, where he goes, are you in you out? And I go, I’m out. And he replies, do that’s going to be the biggest mistake you make me show you the way, the mentoring way.
Trey: 00:55:12 I said, you’re, he goes, you’re whisked in $2,000. And I go, Damn. I said, I’m in. I said, you know what? Screw it, I’m in. And Dude, me making that, I don’t know what made me make that decision. Um, because I definitely didn’t have an ego. I definitely wasn’t like big headed because I didn’t know anything. I was just like, I need help. I didn’t want to figure it. I didn’t want to go figure it out. I didn’t want to pay for a mentor either. Right? Like I was just in this, in this corner and I don’t know what made me like that decision, but I did. And it showed me that paying someone to, to educate me got me somewhere much quicker, much faster in it showed me that there are people out there that know way more than than I thought. I knew, right.
Trey: 00:55:59 I didn’t know how to do any of that stuff. They were doing magical things and I was like, how do you even know how to do that? You know? It’s crazy. Like so much technology with, with everything that’s being built to this day, things are changing so fast that I can’t keep up with all, you know, some of that stuff. And so I have to go get other mentors and like, dude, how are you doing that? How are you doing Instagram right now, man? Like you’re doing some amazing things, this script. And then I, you know, I just met a guy the other day who, who’s just, you know, creating a big awareness around his name. I said, dude, what are you doing? He goes, man, I got this machine. It’s cost me 20 grand a month, but it’s just get my name out there. I’m like, Jeez, teach me the machine.
Trey: 00:56:34 I want to know the machine and you know, cause I don’t have that machine, I want that machine. Give me that machine. He’s like, well it’s going to cost you. I said, I’m willing to pay, you know, I’ll learn my lesson back in 2000, whatever that was. Right. So, yeah, I mean it was, it was just a decision that I had to make. And you know, unfortunately you’re going to have mentors who might not teach you anything, um, that you, maybe you thought that they were going to teach you, maybe that teach you something else that you didn’t even realize they taught you until maybe years later. Um, other people are probably not the mentors you thought they are. And there was other mentors that will over deliver and under promise and you’ll be, you know, forever grateful. But the thing is is you don’t know who’s who and until you go through a lot of them, right.
Trey: 00:57:17 And just kind of, you know, every year you just kind of learning something new from different mentors. And, you know, I’ll go back to mentors I’ve had, you know, cause they got something new up and running and they got something new. They found something new. That’s awesome dude. Well, Hey, what are you doing now? What, what’s that? And keep in touch. And so it’s not like, you know, if you stop using a mentor, it’s, you know, that’s gone forever. You can always come back and stay friends and still learn from another. And then what’s fun is, and this is always fun too, is because I’ve had people who have mentored me and then like three years later they’re enrolling in tar mentor ship and we’re mentoring them. And it’s like, it’s pretty cool. You know, it’s pretty cool to see that. It’s like, wow, I get to teach you something. Like, man, I, I totally am grateful because of that, because you taught me so much and now I get to give that back. Right. In different ways. So…
Tyler: 00:58:12 Yeah, that’s fascinating how that does happen. Where, and I think the people who I’ve seen who are really truly successful are willing to willing to do two things, uh, willing to learn from anybody. Right? Even if there’s no ego of like, well, I’m farther along than they are. And, and to be willing to like discuss their failures and the same amount of energy as, as their, as their success because they both know, they know that all of those things are in the past and so they don’t have any value. They’re just things that happened in the past, not the future you’re creating. Um, and so to me, all of this, like everything that we do in entrepreneurship is to give us the lifestyle that we want and whether that’s a, you know, Rich’s or adventure or whatever it is. What’s one major item on your personal bucket list you’re going to do in the next 12 months? Not Business related.
Trey: 00:58:58 Oh man, I got that. That was all yesterday, Bro. Oh, you, you should have been there. Should have been there. That was, it wasn’t, it was an incredible day. Um, man, what was, what was it, some of the things on the list? Some of them. So I’m planning out my 2019 right now and I wanna I want to travel six times. That’s uh, I think did like four this year. Four or five. Like it’s really, we’re really like on the crest of six, so we probably would’ve made it, I want to do, I want to do at least six. Whenever you have a month, you know about a week vacation. Some are big, some are not, some are easy, some are fun, some are, some are exhilarating, some are silly summer, extravagant. So there’s all different levels that I go on a which is really cool.
Trey: 00:59:41 Some that we like. One will be full nine yard crazy, just kings and queen kind of feel right. And others will be a little, a little weekend trip to a beach. Right. Cause we’re in the little saint Louis. So those are usually in the winter months when it’s super cold here. And I’m like, you just need sun. Um, you know what, you know, here’s, here’s a really cool thing that I, I don’t know if I’ll do in the next 12 months, but it’s something that’s definitely on that list, which is, and it might be 2019 who knows? But you fly. You should check this on youtube. So cool. You, it’s in Russia. I think it’s an Ma that’s near Moscow, Moscow. And you take a a fighter jet if you know about this. No, not yet. Oh, okay. So I think it’s 16 grand. So you take a fighter jet and they, they’ve zip you up to the earth’s crest of the atmosphere.
Trey: 01:00:34 And it’s right between the layer of, I don’t know the layers, but the layer of basically you burn up to shrivel liens and the hemisphere of the earth. Okay. So you get to fly on the crest of that atmosphere, not quite outer space. Right. Interstate, whatever they call them. You’re right there. Yeah. But what you get to see is you get to see the curvature of the actual earth and you basically get to fly in, in the space for about here and do, I’ve watched a couple youtube videos on it and it’s, yeah, it’s pretty remarkable. That is definitely on the list. I was showing Jim the other night, um, the other thing I want to do is there was a castle in Germany and it’s called the like new Nooshin Schwinn castle or something like that. And I got to get the name down. It’s all right.
Trey: 01:01:26 It’s beautiful castle. I think you can even Google, uh, a beautiful castles and they’ll, it’s pretty much the majority of those images. It’s the most beautiful castle and I want to go see that because it’s, it’s one of my, it’s one of my goals to either purchase a castle or I’m going to build a castle. And I think like if there was ever, if I was ever in a past life, because I feel like if you watch what’s been happening in my life, like things have just been kind of happening. Like for some reason I have commerce kings, I have the crown, I have none of it. A past life. Like I was some sort of king and now I’m on this virtue to go get my castle back or something like that. But like something internally in me is like, you need the Kathleen Knuth crown, you need to go. And we’re, we’re definitely on our way, right? We’ve got the name, at least down now. We’ve got to go get the damn castle.
Trey: 01:02:16 But I think it’d be super cool to either buy one or build one and then you know, how you would monetize it is like put weddings in it and uh, you know, business retreats and stuff like that and rent it out, but to own and to monetize and to flourish and to have your own castle. It’d be pretty on the logit table. Yeah. That’s pretty awesome. Yeah. So that’s one of them, but we’ll see.
Tyler: 01:02:41 We’ll look. Crazier things have been done. So, but, uh, so I want to appreciate you first of all, like this is a longer than normal episode, but I was enjoying it so much. I’m like, dude, we’ll have to cut it down when it goes on to ABC News, but we’ll leave it. We’ll let it run long for the podcast. So, uh, just want to say thank you for that and appreciate all the listeners out there. Um, learn more please from Trey, go to TreyLewellen.com Uh, subscribe to his commerce kings podcast, uh, checkout his mentorship, checking all this stuff he’s got going on. He’s got some really cool free funnels there, but Trey, tons of appreciation and gratitude for coming on and sharing so much so freely.
Trey: 01:03:19 Well, hey, thanks for having me, man. It’s been a pleasure.
Tyler: 01:03:22 Awesome. Now all of you listening, it’s your turn. Go out and do something.
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