This transcript is auto-generated and may contain spelling and grammatical errors.
Tyler Jorgenson (00:01.163)
Welcome out to Biz Ninja entrepreneur radio. I’m your host Tyler Jorgensen. And today we have an entrepreneur who is doing some really cool, innovative stuff and has built a really neat brand. I’m really excited to be chatting with Pierce Wiley about Rebel Rabbit and what they’re doing over there. So welcome out to the show Pierce.
Pierce (00:22.508)
Yeah, thank you, Tyler. Appreciate you having me.
Tyler Jorgenson (00:25.019)
All right, Piers, when was that moment in your life when you first realized you were an entrepreneur?
Pierce (00:32.794)
I remember, I think we had created the recipe for Rebel Rabbit and packaging design. And I was meeting with another startup who was a mobile canner. He basically goes on site to breweries and packages up beer for people who can’t afford a canning line. And I remember having a conversation with him saying, you know, that I’ve always been a wantrepreneur, you know, I’ve always wanted to and I’ve tried, but like, I didn’t think I’d ever really pulled it off. And I said some comment to him in that meeting and he was like,
I think you’re an entrepreneur. think you’ve done it already. You’ve got this far. We’re about to do our first packaging run. I think you’ve done it. That’s probably when it resonated with me, but I’d certainly dabbled with some stuff before that that didn’t pan out.
Tyler Jorgenson (01:13.284)
Yeah.
Yeah, and so that’s fascinating. You recognize that you had the entrepreneurial spirit, but you didn’t feel like you could wear the title until you actually had something concrete on the other side. Let’s zoom farther back, man. When was that first time you felt the entrepreneurial spirit?
Pierce (01:23.53)
Yeah
That’s exactly right.
Pierce (01:31.418)
man. It probably goes back pretty early. I remember being in middle school. I used to buy rap CDs and make copies of them and sell them in middle school. So I did that a little bit. In high school, we would have a thing called Spirit Week where us and our rival high school would raise funds for a charity.
and my mom had a banana pudding recipe that I made and was starting to sell it for like $5 a cup and it was like a hit and I mean sold thousands of dollars. Like the school lunch ladies let me go into the kitchen and like make it on their big equipment and you know wheel it around on the carts through the hallways in school and I mean I sold thousands of dollars of banana pudding in high school too. So those were the early early stages of it and then you know of course.
Tyler Jorgenson (02:17.498)
Yeah.
Absolutely. I love it, man. So many people, we start with the lemonade stand and you’re like, mobile banana pudding stand. That’s awesome. And so for people who don’t know what Rebel Rabbit is, let’s go right there. What is Rebel Rabbit? And then once you explain what it is, what gave you the idea to come up with this?
Pierce (02:26.701)
Yeah.
Pierce (02:29.994)
Yeah, exactly. Exactly.
Pierce (02:46.124)
Yeah. So Rebel Rabbit is a THC infused seltzer. The THC comes from hemp. So this is not like a regulated market dispensary product. This is, you know, they call it red state weed. You know, it’s basically all the states that can’t have marijuana dispensaries. It’s super popular there and other states as well. yeah, but it’s positioned as an alcohol alternative. people, we say our mission is redefining social drinking.
And in fact, I was doing a marketing exercise the other day and I Googled, what’s the Webster’s definition of drinking? And it literally says to consume alcohol. That’s what the definition of drinking is, which blew my mind. So we literally are redefining social drinking, but that was what we were trying to solve for. When people say, let’s go get drinks, it means one thing. It means alcohol. So what do you do if you don’t drink? So the idea for the company was with my partner and co-founder, Billy, a childhood friend of mine.
He doesn’t drink alcohol at all. He’s in recovery, but he was a hemp farmer and a big believer in the plant. And we were at a brewery and he was drinking water and he was getting all those questions like, come on man, get a beer. Like, what’s wrong with you? You good? You know, and like, it’s very uncomfortable. So, so, you know, we thought like, if you could just drink the THC, then you could kind of blend in, maybe avoid some of those awkward questions about why you’re not drinking alcohol.
and still be able to catch a buzz, but not have a hangover or if you’re in recovery or whatever, you don’t have to worry about that. So that was the light bulb moment. I was kind of a binge drinker that was wearing my hangovers Monday, sometimes even Tuesday into the next week, like really time went on and it was just not working in my 30s. I just couldn’t do it like I used to.
Tyler Jorgenson (04:19.385)
Yeah.
Pierce (04:35.938)
So I always say I was like a beneficiary of the product after we launched, because it helped me really reduce my alcohol consumption, which is actually a big piece for entrepreneurship. Like there is no way I could drink the way that I used to drink and run these companies. There’s just no question. So we like to say we’re solving for the productivity tax. If you really drink a lot, you’re paying a productivity tax the next day. And if you care about your business and scaling it, like you cannot afford that tax.
Tyler Jorgenson (04:46.722)
yeah.
Pierce (05:04.962)
So yeah, so that’s what we’re looking to solve with alcohol alternatives.
Tyler Jorgenson (05:08.579)
I like that term that you’re solving the productivity tax. I’m all for less taxes, even on productivity. And so, you know, there is a huge trend right now of people going sober, drinking less, just really being way more mindful in consumption. So you guys, you and Billy are saying like, okay, we’re gonna create this product, right? What was the first really, really big challenge that you guys faced and how did you overcome
Pierce (05:14.62)
Yeah
Pierce (05:22.19)
you
Pierce (05:36.812)
Yeah, goodness gracious. mean, there are so many challenges that have come up, but reaching back to the beginning, I mean, we had no idea what we were doing. We had no idea. He knew about the hemp stuff, just being a farmer and everything. He’d been a brewer before, but we’d never been in consumer packaged goods. We’d never really launched anything. So we truly were starting with like no baseline of knowledge. So, but I mean, I think
know, branding and stuff, that kind of felt a little more natural to me. You we just played around in the kitchen on the recipes. I wouldn’t say it was branding or formulation. We kind of already knew the brand ID out of the gate. So I would say, yeah, it was definitely figuring out how to launch the product. Like who’s going to make it for you? Because actually, is definitely what it was. So yeah, we got it now.
Tyler Jorgenson (06:27.291)
Alright, we got it.
Pierce (06:29.92)
So we reached out to co-packers, the biggest co-packers around the country, and they didn’t care about us at all because we were nothing. We didn’t have any sales data. We didn’t have a lot of money. It’s just not built for emerging brands. High minimum orders, packaging deposits, it’s just not great if you’re bootstrapping. So that’s how we ended up finding that mobile canner. We found a new brewery that was struggling. They started up, but didn’t have a lot of foot traffic.
This mobile canner just started. So he was looking for business. And then we were looking for someone to just put the liquid in cans. So it was this nice synergy between these three startups and Greenville, South Carolina, where we’re from. And that’s how we got launched. If we didn’t have that, I mean, I can’t tell you how much more money it would have cost to get our proof of concept, because it’s a quantity discount game. If you don’t have a lot of volume, then you’re going to pay a huge price for small runs. So anyway, all the stuff that we learned there,
Tyler Jorgenson (07:21.135)
yeah.
Pierce (07:28.556)
That was actually what led us to starting our second company, Upstate Beverage Consultants, which is a non-alcoholic co-packer. So that was an opportunity that came to us last June. We were in a position to do it because of the success we were having off Rubble Rabbit, but we knew we wanted to in-house the production and have it under our roof. But then we also knew that we could kind of peel off and do contract manufacturing. And our entire value prop would be exactly the pain points we went through.
lower MOQs, don’t require packaging deposits, hold their hand through the process if they have no idea what they’re doing like we did. And we just took that entire learning experience and that is the value prop for upstate beverage consultants. yeah, co-packing. Co-packing was the first massive challenge.
Tyler Jorgenson (08:12.941)
Yeah. That’s a, and it’s a big challenge. mean, you guys, without having any experience in, in consumer packaged goods or in, you know, creating RTD and ready to drinks, like that’s a lot to learn when, when you guys got things going and you finally figured out, okay, we got proof of concept. When was the moment you first realized, Hey, I think we’re onto something. think rebel rabbit’s going to have some legs.
Pierce (08:37.26)
Yeah, yeah. Well, I remember my first big, big sales order. It was like a $3,000 order. A guy bought like 25 or 30 cases and we were like, my God, are you like, we knew we didn’t make it yet, but like that was like better than selling one or three cases. know, so that was a huge deal for us. That probably happened within the first month or two. But when did we really know that we had something?
Tyler Jorgenson (08:53.389)
Yeah.
Pierce (09:06.158)
I just can’t tell you how many people didn’t just tell us no, they told us hell no. mean, you like, I mean, you can imagine South Carolina heart of the Bible bell, like the last state to legalize marijuana most likely, like it was a very challenging environment to launch a THC beverage. So I would say it definitely, this might be my personality. I never thought that we had it for a pretty long time. It was just never quite there to me. But
Tyler Jorgenson (09:10.935)
Hahaha!
Pierce (09:34.018)
We did end up getting an investor probably like nine, 10 months after we launched. And he was affiliated with the Budweiser network. So it was like an alcohol distributor. kind of, he knows the game. And so anyway, that was kind of a funny story of that whole process of acquiring him. But basically, if you’re an alcohol, they call it the three tier system.
And if you’re in one tier, you cannot be in the two other, meaning if you’re a manufacturer, you can’t be a distributor. If you’re a distributor, you can’t be a retailer. But in non-alc, that’s different. So when I first talked to him, he thought that I was pitching him on a hard seltzer. So he probably humored me, let me come in, do the sales pitch with his team and everything. And when I got to the point about this being an alcohol alternative, he like stops the meeting and is like, wait a minute, did you say there’s no alcohol in this? I was like, yeah, there’s no alcohol. That’s like the whole point. He was like, everybody get out of the room.
Tyler Jorgenson (10:29.979)
you
Pierce (10:30.04)
So he clears the room and he was like, I want to invest. Because I was there to just pitch them on distributing the product, not an investment. And he was like, I want to invest. And then he tells me the thing about the three tier system. And so at that point, when his eyes lit up, because he’s like the king of beer in South Carolina. So when his eyes lit up, I was like, shit. OK, we got something.
Tyler Jorgenson (10:36.503)
fascinating.
Tyler Jorgenson (10:41.392)
Yeah.
Tyler Jorgenson (10:50.447)
Yeah, so because he knew with you he could be a part of all three. He could distribute, could sell, retail.
Pierce (10:54.87)
Yeah, right. Well, and we didn’t know the manufacturing was going to be in the equation. That didn’t happen for another year or so later. yeah, but we have kind of, I guess we don’t retail it, but yes, but we are now in the distribution and the manufacturing.
Tyler Jorgenson (11:03.035)
Hmm.
Tyler Jorgenson (11:06.543)
Yeah.
Tyler Jorgenson (11:11.119)
How did that investor impact the momentum of the business?
Pierce (11:15.788)
Yeah. The tough part about that was at this time, Budweiser was not touching this. They didn’t care about it. So, I mean, he as an individual invested, but his distributorship was not touching it because it was not a favorable environment in South Carolina for him to even carry the product. couldn’t carry the product. So it was very validating and it was very encouraging. That gave us the shot in the arm financially. We now weren’t bootstrapping anymore. We actually had a little work in capital.
that led us to doing a huge rebrand to the logo that we have here and the packaging design that we have here, which I still think is some of the best in the market. And I think it’s a huge piece of why we sell so well. So we were allowed to do that, but it was a very tough hurry up and wait game. And honestly, until about five months ago, the Budweiser network finally got in and now we’re just knocking down Budweiser’s left and right and like 12 states and growing.
But it was a very frustrating time. Just like, come on, when’s it happening? When’s it happening? When are y’all gonna pick us up? And it just was too early. which we were lucky that we were able to survive during that time because we, on one hand, it was really great that we started early. We would never have been able to bootstrap it with the amount of money that we had at that time. But, know, also given how little money we had, like what if we didn’t survive the point to make it here to like this summer when the Blood Wasters finally started jumping on board. So.
So it was a process, but he gave us the encouragement and the capital to get us to where we are.
Tyler Jorgenson (12:46.841)
That’s huge. You said your co-founder, Billy, and you have been friends since childhood. How has working with your friend been and having a partner and any advice for other people having a partner?
Pierce (13:02.028)
Yeah, it’s been really good. would say our relationship, I don’t know. I feel like we have a very good relationship. You you talk about working with family. When you’re working with really close friends, it can feel like family too. We have not had that headbutting. We have a very clear division of labor. It’s just very clear what each of our strong suits are. So…
Tyler Jorgenson (13:16.441)
Mm-hmm.
Pierce (13:26.158)
It was awesome in the early days when we were doing everything together. You got someone to high five when you get a big sale and you got someone to pat you on the back when you’re crying, you know, so he got you through that crazy grind. And then when the brewery purchase happened, that’s his bread and butter. So then it was like, all right, you kind of got to run upstate. I’m going to run rebel. And there’s of course cross pollination there, but I would say developing those swim lanes, you know, what is everyone going to do? Like kind of know your sandbox to play in.
Tyler Jorgenson (13:41.837)
Hmm.
Pierce (13:54.71)
And then like just the open communication. That’s something that was a challenge for us that we had to actively work on together. We recognized that we might not always say exactly what we mean to each other, probably because we’re friends. So that was something that we made a concerted effort to be sure that we’re being candid with one another. And as soon as we did, things got much, better in that regard too.
Tyler Jorgenson (14:17.465)
Yeah, that’s cool. So you guys are growing, I think you mentioned 12 states growing, getting new distribution opportunities. What’s a market or a place that you guys are really gunning for right now?
Pierce (14:32.578)
Definitely have our eyes on Florida right now. In the beverage space, people say, you know, the top markets are, you know, New York, Florida, Texas, California, and basically Chicago. So with the, with the regulatory environment the way it is, North Carolina is a no-go, excuse me, New York’s a no-go right now. California is a little rocky right now. So Florida being a little bit closer to home, that’s, that’s where we’ve got our eyes on.
now. So we’ve got a little bit of Budweiser distribution there now. We’re talking to most of them. So I have a high degree of confidence we’ll get them. But Florida is a huge state. It has a massive impact on a business and they know that. So they have a lot of leverage in negotiating these contracts. So we’re at that stage. We’re trying to make sure that we can get in there with a contract that’s still favorable to us as a supplier. But I think if we can knock down Florida in 2025, we’ll have a very good year.
Tyler Jorgenson (15:25.305)
Yeah, absolutely.
Tyler Jorgenson (15:30.337)
Awesome. If you could have a celebrity or an influencer or somebody like that sponsor or feature your product or sign on board, who would that be?
Pierce (15:42.414)
That’s a good question. That’s a good question. So this might not be the best answer, but I’m a UFC fan. I love the UFC. So the brand ethos of Rebel Rabbit is like we say that in a world glamorized by alcohol, we are the rebels kind of running the other way. So meaning when everyone’s drinking alcohol, if you’re the one that’s choosing not to,
Tyler Jorgenson (15:52.089)
Okay.
Pierce (16:09.238)
you know, that’s what a rebel is. A rebel doesn’t concern themselves with what the mainstream is doing. You kind of do the opposite. like who embodies that spirit? So I think like Sean O’Malley, if you know UFC, Sean, Sugar Sean O’Malley, you know, like rainbow hair, crazy tattoos, like, you know, he’s kind of scrawny, but he can knock people out. Like he’s just kind of this interesting like enigma. So I thought he would have been a really cool, a really cool rep for us just because like
Again, it’s about embracing that you’re different, owning that you’re different, really leaning into it. Don’t conform. He’s just crazy image. He’s just crazy looking. I always thought that would be cool.
Tyler Jorgenson (16:41.701)
Mm-hmm.
Tyler Jorgenson (16:53.551)
I like that. think, you know, it’s fascinating how something like drinking alcohol, right? Which if you think about it, you know, especially when you’re younger, that’s a rebellious act, right? And then in your thirties, it’s a rebellious act not to, and that’s such a fascinating thing, how life evolves and changes. And I, you know, I grew up not drinking. And so for me, like it was, I never really felt the pressure, I think just cause probably I just
Pierce (17:07.681)
Yeah.
Pierce (17:11.82)
That’s a great point.
Tyler Jorgenson (17:23.759)
didn’t from a very early age and people knew it. But I’ve watched as some people like in their 30s or so would stop. And I think that’s different too, because they had a cult, their friends circles and their colleagues all knew of them drinking. So now they’re changing their behavior and a lot of people feel called out by it. So I love the idea of still being able to like socially have a can, still be in the mix, still be talking, not necessarily drawing attention to like.
Pierce (17:25.667)
Yeah.
Pierce (17:42.258)
yeah, that’s the biggest problem.
Pierce (17:49.816)
Mm-hmm.
Tyler Jorgenson (17:51.983)
Hey guys, I’m the one drinking water. look how different I, right? Still be able to be social, but without having to pay that productivity tax.
Pierce (17:54.616)
Yeah.
Pierce (17:59.33)
No, you’re right. It’s like the glass of water is a target on your back. You’re drawing attention to it. So our whole thing on the packaging design was like the liquid death concept. Like if you’ve got cool packaging in your hand, like, you know, you’re kind of going to blend in or maybe it’s even a conversation starter, but like it’s not going to be the target on your back. So that was absolutely a big piece of the logic when we were creating the packaging design. Be able to blend in a little bit.
Tyler Jorgenson (18:24.773)
Yeah. Absolutely. Any, so you guys said, I mean, you formulated this in your, in your, in your kitchen originally, kind of did all the R and D there. that sounds like a really adventurous R and D situation. you know, could, could end up staring at the wall and paranoia for a little too long or something, but.
Pierce (18:39.788)
haha
Pierce (18:45.486)
Yeah, well, yeah, that’s a good point. what we, yeah, that’s a really good point. So we would just make the liquid like without the THC at first. And then like, yeah, just get the flavor profile dialed first. And then at the time, the, call it emulsion, the THC emulsion. Once you emulsify that oil into water soluble form, it’s an emulsion. Back then, the emulsions were terrible.
Tyler Jorgenson (18:55.648)
Okay, you’re going for flavor
Pierce (19:11.847)
Like you could taste it. It would either be the bitterness of the THC like when you bite into a gummy or it would like almost take taste like metallic or something. It was just not a great flavor and it was difficult to mask. So you you dial it in and then you’d add the THC and then it didn’t work so then you’d be back at the drawing board and we ended up developing kind of a trade secret in the production process that we think we can naturally mask the bitterness of the THC without having to add something to it.
A lot of people use like masking agents or bitter blockers that coat your tongue and they block out those negative flavors, but it also will block out the positive flavors. So you kind of lose a little bit of that punch if your tongue’s coated in something. So yeah, we ended up figuring out that process kind of when we left the kitchen and we’re actually making it in the brewery and that really just made it pop even more. But yeah, we definitely started out, actually that’s a funny story.
Yeah, when we started out, we were R &Ding on other people. so we were, I had people over to my house for a UFC fight actually. And we had it in a keg and we were tasting it and my mom had just tried a can of it. And she was like, it didn’t really do anything. I couldn’t feel anything. We were like, what? How is that possible? Cause she doesn’t smoke or anything. Like she’s, it should have definitely worked for her.
So we ended up adding more THC to the keg to bring up the milligrams and people come over and they like love the taste of it and they’re just blasting it, you know, and then like two hours in, everybody’s kind of quiet, like no one’s really like cheering for the fight or anything. And then we realized, okay, everybody’s pretty baked here. So.
We got to have our lower dose samples to taste this or to let people try this. We can’t have the full Monte here. So it was definitely challenging. We had a very similar thing happen when we were making our very first batch. It tasted different coming out of the tank versus when it was in the can. The carbonation levels were different. And so this is our first run. It was a big deal. was all of our money going into this first run. And we’re tasting the sample to give the green light to go to can.
Tyler Jorgenson (21:11.504)
Mm.
Pierce (21:24.398)
and it doesn’t taste right. I’m working my other job at the time, so I’m like playing hooky from work to be at the brewery to launch this, and I’m tasting it, and it’s like, this isn’t right, this isn’t right. And I keep tasting it, and I’m like trying to figure out what’s wrong with it. Anyway, long story short, it ended up being that just the carbonation’s better preserved in the can when you fill the can versus when it just comes out of the tank. You’re kind of releasing the gases on the way out of the tank. So everything was absolutely fine.
But for this 45 minute period when I was sketching out, I’m just taking sample after sample. And then it’s like eight o’clock in the morning and I’m high as hell. And I’m still like, I got to go to work. I’m like, what am I going to do here? So yeah, we’ve learned the hard way a few times on samples.
Tyler Jorgenson (22:05.979)
Yeah, you got to you got to pace yourself. But yeah, that’s fascinating. When you think of entrepreneurs that have inspired you, who comes to mind?
Pierce (22:09.504)
Hahaha
Pierce (22:25.314)
Well, I’d say lately Elon Musk, which that might be like an obvious answer, but I have such an appreciation running the second company and I have aspirations for a third that’s kind of vertically integrated, but just thinking about running multiple companies, like how he’s done it with, you know, SpaceX and, you know, and Tesla and Twitter. It’s like, how do you do that? I mean, these little two companies that I have, I could eat my lunch, you know.
Like I’m wondering how I could start this third company. I probably will do it, but it’s like, gosh, him doing it at scale just blows my mind. So like a ton of appreciation for the person who can like split out and do multiple things at once because there’s that whole logic, like, you know, make the main thing the main thing, or just stick with that one thing. Don’t have the shiny ball syndrome and everything like that. So when someone can pull it off, like mad respect, mad respect.
Tyler Jorgenson (23:17.819)
Yeah. Yeah, that’s interesting. I mean, you guys are both in the business of getting people high, so that’s good. But no, think it is fascinating. People always give that advice to business owners and entrepreneurs. You got to focus on one thing. They say a man who catches two rabbits catches none, or chases two rabbits catches none. But at the same time, when you already have one rabbit, and you got it managed and running.
Pierce (23:40.418)
Mm-hmm. Just none. Yeah.
Tyler Jorgenson (23:48.063)
I think operations and SOPs and great team members can allow you to do more.
Pierce (23:54.54)
Yeah, I mean, and for us, it’s like it’s kind of vertical integration. Yes, they’re technically separate companies, but it’s like the same company. you know, him going from like, you know, electric cars to, you know, SpaceX to a social media app, that’s very different. Yeah.
Tyler Jorgenson (24:09.211)
It’s all over the place for sure. Yeah, I mean, I’ll take the government funding he gets, that’d be great. But yeah, absolutely. So to me, business is wonderful and it’s super important, but it isn’t everything. And so what is one item on your personal bucket list you’re gonna accomplish in the next 12 months?
Pierce (24:15.584)
Yeah.
Pierce (24:24.811)
Yeah.
Pierce (24:30.52)
That’s a great question. Because I am a person that will run myself into the ground. I had bad burnout, anxiety, depression, stuff like that in my other job before starting Rebel Rabbit, which is actually big piece of Rebel Rabbit. Alcohol is what I was using to cope with some of that, and it only made things worse. So that’s why I’m very passionate about giving people other options to cope with, de-stressing and things like that.
Tyler Jorgenson (24:45.744)
Hmm.
Pierce (24:56.91)
Yes, but I can, my wife helps me a ton on keeping my gutter guards up so I don’t stray too far off and run myself into the ground. But yeah, I’d say, I just had a little girl, I’ve got a 10 month old and it’s awesome. It’s obviously challenging, but she’s just the best. so, know.
I would like to get the businesses in a spot where I could be at home a little bit more and spend more time with her. I that’s obviously always the goal, but like for the beverage company, it’s kind of that venture curve where you’re really chasing sales and really trying to boost the valuation. Like it’s not a lifestyle business. is full tilt, full go. So, you know, that’ll always be that way.
But if I could get things in place, delegate more, have better SOPs and stuff like that to be home more, to be with her, especially if she’s about to start walking and talking and all that stuff. But I feel like I wake up in the morning, I do her morning routine, I drop her off at daycare, I get home from work and I see her for about 30 minutes and she goes back to bed. So that would be a huge win for me if I was able to orchestrate things to where I could be at home a little bit more with her. That’d be massive.
Tyler Jorgenson (26:13.113)
Yeah, that’s a big deal. Yeah, my little girl just turned 20. So very different stage, but I absolutely remember that stage and I did a lot of things so I could work from home and be present during that. Cause you get one shot at it, man. Only get to raise them once. Yeah. So.
Pierce (26:27.052)
Yeah, happens fast. Yeah, I mean, everyone says, you know, they grow up so fast. And I’m like seeing it and I’m conscious of it. I know it’s not like it’s passing me by, but I’m like, this is happening so fast. And we, I love the baby stage. Some people hate it. I’ve loved the baby stage and wish I could be around more for it.
Tyler Jorgenson (26:36.315)
That’s good.
Tyler Jorgenson (26:47.491)
Yeah, absolutely, that’s really cool. Well, I’m sure you’ll find a way and make that a priority. It sounds like it’s important to you. Really enjoyed getting to know you. Where should people go to learn more about Rebel Rabbit?
Pierce (26:59.084)
Yeah, drinkrebelrabbit.com is the website. That’s also the social handle. So yeah, go to the website. We’ve got Black Friday, Cyber Monday sale going on. We don’t run sales often, so this will be a big sale. So if you’re looking to try it, now’s the time.
Tyler Jorgenson (27:16.289)
Awesome. Pierce, thanks so much for coming out and to all my biz ninjas, wherever you’re tuning in, watching or listening, it’s your turn to go out and do something.
Pierce (27:25.869)
Thanks, I appreciate it.
