The Transcript Is Auto-Generated And May Contain Grammar And Spelling Errors
Tyler Jorgenson 0:01
You’re listening to biz ninja entrepreneur radio. This show was created for entrepreneurs, business owners, marketers and dreamers who want to learn from the experts of today and drastically shortcut their own success to build a business that supports their dream lifestyle. Since 2011, Tyler Jorgensen has been interviewing business thought leaders from around the world, a serial entrepreneur himself, Tyler also shares his personal insights into what’s working in business today. Welcome to biz Ninja, entrepreneur radio. Welcome out to biz ninja entrepreneur, radio. I’m your host, Tyler Jorgensen. And today I have a friend and colleague. And then I don’t know I’ve got a bunch of other awesome titles for who this man is. Other than the webinar launch King, I consider words Taylor to be a friend and a fellow expert in the digital marketing space, we’ve been able to link arms and link teams and really make some big impact. So I’m grateful to have on the show today words Taylor, welcome out. Yes, go. Salute man. appreciate you having me. So some of you may be listening on on air or on podcast. And so you won’t be seeing this. But for those of you that are watching my red glasses interview of words is is and it’s like putting on a cape. It’s like superpowers. So, um, but um, yeah, again, super excited to have you here words, we’re gonna talk about entrepreneurship. We’re going to talk about online marketing. We’re talk about the expert space and how hairy that can be. But before we go into the present, we’re going to go to the past. What was the moment you first realized that you were an entrepreneur?
Words Taylor 1:50
Yeah. My father, my father was an entrepreneur. So everything that I learned this, this habit is all comes from him. I’ve never seen him work a job ever. And so he has always been so I’m from Chicago, so but he was a hustler. First he was still sucks. And then we got into a female purses and then real estate. And one thing that he always told me is that he always said that he was like, assuming you’re a millionaire. You’re a millionaire, you’re a millionaire. And when he bought a cleaners, and I ran the whole cleaners, and afterwards, that day, he paid me, he paid me like $150 for the day, like my pops would actually pay me money that I’ve earned. And I was just like, wow. And he actually had me go get a job at jewel osco. And I worked the whole day, same amount of hours. And I think my check, there was maybe 4550 bucks at a time. And that’s when I knew like, Oh, my father is teaching me something here. So he’s teaching me how to get my own money, to be my own boss to be able to run stores and shops and all those things. So that’s where it came from.
Tyler Jorgenson 2:58
Also, the power of nepotism was really valuable. Absolutely. To be in the family, right? So you learned that’s really powerful to be able to learn from the example of your father who was able to show you through hustling, figuring out, you know, trying multiple things, and I think one of the hardest things from the outside looking into entrepreneurship, his people, people see entrepreneurs and they see success, right. But for every one success, there’s like, somewhere between one and 100 failures. So you mentioned several of your dad’s ideas, right? How as he moved from idea to different hustle and project, what did you learn from that?
Words Taylor 3:39
Yeah, I just he had a an attitude of never, never quit, like quitting was never an option. He always say, you know, some men are the plan to fail, you just fails to plan, as long as you have a plan, never divert from the plan. And I took those things with me. And you get high, if I brought my daughter up here right now and asked her and I said, baby girl, it will be hard. But what she will finish this sentence and say, but I can do it. So it’s the same mentality that came from him. It’s like, so this will be hard. But I’m telling you, you can do it, whatever the problem is, you can solve it. And you know, if you have to pivot the you pivot, but whatever it is, you don’t quit or you go after what you want. And so and then we also raised in the church, so we were taught, I was taught to call on things that be not as though that your work. So I was taught that I have dominion over this land, and if I want something I can tell it to be and it will be so I’m just taking those same principles throughout my entire life and I’ve seen him put those things into practice.
Tyler Jorgenson 4:42
I think one thing that Scriptures teach that I really like in business is the law of the harvest. Yeah, you cannot reap if you have not sown. And I think so many times when people look from the outside looking in, like I just said on entrepreneurs, they see the success and they don’t see the work. Yeah, they think it’s wonderful. It’s luxury. It’s like the lifestyle. And those are all things that are the byproducts of it. But if you forget how much, you know, sewing had to go into get there, yeah, you’re missing the whole picture. Right? So I love that you had that example in your life. What was one of the first major challenges that you faced when your like entrepreneur entrepreneurial career? And how did you overcome it?
Words Taylor 5:23
I think the first challenge was trying to go with the current with everyone else. So even though my father never went to college, there were still people telling him that, you know, you need to make sure your son go to college. And that was our attempt to like, do what the world has told us to do go to college, and you want to get a good job, everything I learned. And every example that I’ve been shown was against that it had nothing to do with college. But this was his way of saying that, you know, I made sure I was being successful. Right. And so the hardest part was going to classes. And, and then afterwards, getting that job and being miserable. Right. So that was the first thing of understanding like, wait a minute, somebody else now controls my time. They control my behavior that I’m relinquishing control. And that was hard for me, I got fired from a few jobs, because I’m psychologically unemployable. Alright, that’s, that’s a term there we go, psychologically, I’m not employable. And in that I actually, here’s the thing, Tyler, real quick, I actually end up quitting school. And it’s like my senior year, I had 22 credits left, because the job was I was like, 22 years old, pay me $50,000 a year and like, I made it, okay, this is what my father always wanted, all of that. And then I got fired from the job, I quit school for a job, and the giant job ended up firing me and we lost our home and everything, we have built a lifestyle from this job, and I was, you know, married at the time, and we end up losing all of this stuff. And it just showed me right then and there. It’s like, I cannot put my faith and all these things into into other people in their dream, I need to go all in on me. So that was the first biggest challenge for me.
Tyler Jorgenson 7:17
That’s and that’s huge. So that, I think that a lot of entrepreneurs have that pivotal moment, the catalyst moment where they maybe the first thing they did didn’t really fit what they wanted, right? Whether it was a job, or maybe stumbled into into starting a business that they didn’t love, and you had to change. I’m on business like 400, or whatever number it is, right. So I mean, no, I’m all about, like, not quitting, but pivoting. And I do believe, I believe there’s a time to quit. Right. I believe that sometimes the your idea has to you got to face that. But not quitting, because it’s hard. Good. Good. Because the data says right, like, it’s not the right move. I believe in sunk cost fallacy. You got to abandon the past. Yeah. But I think a lot of entrepreneurs have that moment where they, they’re like, Okay, this, I’m facing the dark times. Yes. What did you do on the other side of that, how did you come out of that, um,
Unknown Speaker 8:07
and this is gonna be cliche, but I cried. First, I cried, like a baby, I had to give up things. So my pride, like, you know, I just said this in the interview, ego is so expensive. And so when we could have given up the house and, and everything else very early on, I didn’t, because it was like, I’m 22-24 years old. And we have a house and we have all these things that I know, people want to say, I don’t want to give that up. This status is all of these things. We have a car and shoes and all of that stuff. And I just remember when we like, we came home and the lights were off. And I was like, baby, we got to give this stuff up. I’ve seen cars being repossessed, and, and all of those things. So the first thing I do, there was one, I had to relinquish my pride, and go, we got on food stamps. We went to food pantries and all of these things to try to recover. The next thing, we have to lose the home. And so we stayed in a friend’s basement for about four or five months to just recover. And this, this is where I started really working on me. My wife brought me this video. Eric Thomas, when you want to succeed as bad as you want to breathe, and I’m telling you, I’m in the basement with tears in my eyes Tyler and I’m like, Yeah, I can do this. I can do this. And the next thing I do was Google, how do I make money online? And yes, I’m like, Okay. But how do I you know, and I found the first person that came up with this guy, James Wedmore. I’m not sure if you know James Wedmore Okay, cool. And he’s talking about funnels, and he’s taking me down his funnels and I got on a webinar and I was like, Yo, what is this? I love this. And then I met this girl, Kimber Luna, and I get on her webinar. That’s when I’m like, oh, shoot, this is, this is it, this is how I’m going to start, you know, connecting things and selling products. So that basement journey really helped. I did a lot of praying, my wife and I got connected even more. And I started, I stopped chasing money. This is a crazy day, I stopped letting money make the decisions. And I started thinking about what type of legacy do I want to leave? What information do I want to have for other people that I want to help? And then what what do I want to start doing? You know, what type of man do I want to be for my family? And so that was key for me. I really started getting some foundational principles in my life, because prior to then I didn’t happen.
Tyler Jorgenson 10:42
I love that. I mean, I hate that. And I love it. Because I’ve been through those those times. And you’re absolutely right in that ego is expensive. There’s a lot of and that’s why that is why I said a moment ago, I believe in quitting. Because sometimes we hold on to things well beyond the time when we should have let go. And that it’s there’s a there’s a old like there’s a trap called a monkey trap where the monkey will reach into a bottle, grab onto something and can’t get his hand back out because he won’t let go of the thing. Right. And I feel like we do the monkey trap sometimes. But we won’t let go of the thing that’s holding us back. Yeah, and the thing and so we can’t make we can’t say agile, we can’t make the hard decisions and move forward. Once you did. You were able to focus on education, focus on learning, focus on networking, focus on building yourself. How did what was the next like, what was the first dollar you made? What were you selling in as you pivot into this new world?
Words Taylor 11:36
Yeah, so first of all, I went back to college, I did graduate, you know, I wanted I needed to do that. But the first thing I saw was in college, I was really heavy into spoken word poetry. And a lot of people started knowing me for that. And so I created these ebooks. And I just showed my dream builders this that’s my community. The other day, let me show you my very first ebooks like so. You know, it’s it’s okay to start small beginnings. And the ebooks Look, I mean, hey, the design of it, I did myself is trash. It was horrible. But the content was great, you know. So that was the first thing I saw the whole bundle of like four ebooks was about 67 bucks, did not make not one sale. Okay? And then I’m like, Okay, well, maybe it’s the fact that I was trying to bundle them. That was the problem. And so I tried to do one, I remember, I got a sale at my phone or something, because I was still doing PayPal, may have been midnight, and I just got my first $9.99 sale. And it was so rewarding. I don’t care who you are, that first sale of a product that you created from idea and you and it’s now here, and somebody buys it. It’s so validating and rewarding. I just, you know, jumped up. And from then on, I was like, Okay, let’s continue to do this. Let’s Let’s start. So my very first sale was an E book on how to how to actually create poetry.
Tyler Jorgenson 13:11
So that was 995. And the next day, you changed your Instagram to say King webinar launch game, and it’s all over right now. We’re missing a few steps. So tell us we’re gonna jump now to the present. Today, you’re known as a webinar launch, can you help you help high ticket offer owners get their product out to the market and get and into front of the right people in a way that helps those people actually, not only buy, right, but like you said, Could you help your clients create legacy and transformation. So Lou, tell me more about what you’re currently doing. So,
Words Taylor 13:45
um, right now what I do is I have clients where, you know, they come to me with a higher ticket product, or, you know, it’ll have to be too high, too. It could be $1,000. Um, they’ll come to me and say, you know, I want to get this to the masses. And the way we do that is through a webinar, I understand that, you know, in a webinar that you’re going to do for 90 minutes to two hours, you can make people fall in love with you, and you can really show value, you can show demonstrate the value of your brand they can sample of who you are your mannerisms, they can learn about other testimonials of who you’ve helped transform. And, you know, there’s so much value that you can place into a two minute webinar the same way, in two hours, we could fall in love with our favorite actor, you know, from that, it’s like any movie there and I’m gonna, I’m gonna pay to see that movie, where you have that same thing that you can do with a webinar. And so we help them write their scripts and their emails. And you know, we get these people on and I just paint them the picture of imagine you helping people overcome their limiting beliefs all at the same time. You know, and then you picturing them all at the same time. Imagine, you know, you get 200 people only converting 10% you know, you have $1,000 product you just made $20,000. Right. And, and people are like, yes. You know. So that’s what we do for them.
Tyler Jorgenson 15:11
Yeah, that’s a theoretical either. Yeah, I’ve seen I’ve seen the reports, right? You’re actually doing those kind of numbers and much higher as well. And that’s amazing. So, okay, now we’re at the present, we’re gonna go, let’s bridge the gap. How did you go from selling 995 ebooks on how to write poetry? to selling high ticket offers on webinar?
Words Taylor 15:34
Yeah, yeah. And now our, you know, our packages starting at like 20k for us that you know, that we sell. So we went from there because I sold the 997. product. And I just got hungrier. So the next time I launched something, as I started, I started, I got into James Wedmore community. And then the girl kimmer, Luna, I joined her community, which was 20 $500. I still have the message I sent to her saying, I can’t afford it right now. But if you let me do 12 payments of $200, I promise you every month I’ll give it to her. And she said, she said yes. So I paid her every single month. And after that, I came up with a product that was $97. And I was doing it through webinar. Now I wouldn’t suggest necessarily doing webinars with $97 unless you have some upsells. But I did it. And that was the first time I made $3,000. And I was just like, oh my god, this is amazing. And so I changed the product to a monthly so I started changing it to 197 a month. And I did challenges. So I would do five webinars together, I call it a challenge. And then I was selling my product. Well then I made $15,000. And I ran this four times what happened from there is I joined another program extreme execution with Eric Thomas. So we’re going full circle here from the basement to now Eric Thomas. And I joined his program. And they’re seeing me just teach. I’m volunteering to teach the other coaches in there, what I’m doing. How are you making money? How are you getting people on these funnels, and I’m teaching it and Eric Thomas, his CEO hit me up and say, hey, I want to meet with you about doing a funnel for extreme execution. And I was like, oh, okay, well, I can do that. I’ve never launched anybody else. But I’m proving this concept for myself. I launched him I launched my best friend’s godfather to my kids, Rashard and his wife, Daisy, they have a product. So these two people I launched and immediately we do six figure launches in one day. And I was just like, Oh shoot, like baby I got something here. And from there, they started recommending you know, hey, if you have a product you need to you need to be working with work at is telling everyone like Yo, you have any product, you need to work towards Taylor. And it just kept growing from there. I I didn’t even have time to build a website to solicit clients or any I still don’t have one, but yet we’re full and now I’m like, Okay, stop taking clients. And it was just the power of the experience we were giving our clients and the results that we were getting, that they started, they became our marketing strategy, our marketing try they market for us, and people just started coming
Tyler Jorgenson 18:40
there is no better marketing than good than doing a good job. Right? You’re doing if you’re in the service industry, and you’re helping other businesses. Yeah, they will tell their friends if you’re doing a good job and birds of a feather good clients usually have good friends that are good clients right so it works full circle. I absolutely love that you like one of the first people that helped you was reading Eric Thomas’s or watching his video and then you ended up working for him. I had kind of a some similar experiences where one of the very first books I read was Rich Dad, Poor Dad, we ended up building his e commerce site. Right. And then like Tim Ferriss was my next big one and then he was a guest on the show and I just love when the world circles around like that it’s so cool. It wanted to remind you like you can’t Don’t Don’t be shady because
Words Taylor 19:28
the world to be shady. Because I ended up working with Kimber Luna as well. Like we we’ve now collaborated on something, everyone that I was watching at that time. You know, I now full circle. That’s why I said call on things and be not as as though they were full circle.
Tyler Jorgenson 19:46
What I’ve noticed about people that are really successful instead of the people that are faking being successful, is that they’re well they welcome the tomorrow’s expert. Oh yeah, they recognize it’s that the next expert the person that can help their business could they may not be such a celebrity yet, they may not be famous yet, they may not have the plaques and the, you know, whatever, that’s okay. And I, honestly, it’s something I’ve had to remind myself over and over is like, just because somebody appears to be further behind the journey doesn’t mean that they can’t one add value to where I am, and I can’t help them, and they can’t help me like, there’s opportunity everywhere. Um, how are you? You know, paying that back or paying that forward? Now that now that you are an expert, and that you’ve had that you have you’ve earned your stripes, right? Yeah,
Words Taylor 20:34
I think I’m doing it by doing the same thing. I’m not going now. And hiring not saying that I wouldn’t, but I’m not hiring the person that is already making buku money and all of that stuff, or the name, I’m not hearing the name. But I’m moreso working with the small business owner, that is just getting started. But like, Look, I’m great at what I do. I just need an opportunity. I understand that. So you know, our operations manager, our assistants, our community operations, everyone. Mainly everyone, probably 90% of the people that we now have on our team have come from our community, just starting out, that are like, Yo, I want I want an opportunity. And I’m like, well, let’s do it. Let’s see what you’re about. And, and it’s key. Now, some, some may not work out. And so we will give feedback and say, Hey, okay, here’s what you need to work on this and this, and this, I’ll even help you work on that. But we have to transition because this is still a business, right. But I think the biggest thing is not just going alright, now that I’ve made it, you all don’t matter. Let’s go here and still making sure you all come up with me. And here’s another key thing, everyone, you ask anyone on my team, I’ve told them in order for you to be on this team, for more than a year, you have to have a product that you’re going to launch, you have to be willing to invest in yourself. And you have to be able to create your own income. And again, this is principles that my father taught. So if you can’t be around me, and be dependent on me, you’re gonna get paid from me, but I need you to if we ever get disconnected, you still need to know how to create your own income. And that’s important. So you’re even gonna see, I’m all I’m gonna use you and your company, because so we bring you the business as well. And we’re all going to launch their products as well. And you’re going to create their own income and start creating a residual.
Tyler Jorgenson 22:31
I think that’s really powerful, too. It’s something I’ve watched different people who do entrepreneurship as an opportunity and do education and expert space type businesses. I’ve always wondered like, how do you balance what your what you say on stage and what you say at the office? Yeah. And you don’t you just are the same? On the same set of thing. And I think that’s so powerful, what you’ve done. I mean, again, you’re doing a lot of great things. Let’s go into a little bit of the nitty gritty, I want you to spill some of the secrets of what makes a winning webinar work. And what are some of the mistakes that people are doing in their online marketing and online sales?
Words Taylor 23:07
Yeah, it’s everything. Of course, you know, this is messaging. What I learned is like, I had a young lady just reach out to me today in my my dm, she showed me a page like, Can you give me that’s another thing I do, like I actually respond to my deals, right? So she’s like, Can you give me quick feedback on this. And the first thing was, it was like, jump on my webinar, I’m gonna teach you about credit. And the page was beautiful, but I didn’t know who was she talking to? I didn’t know the transformation that that she was going to bring to the person is, it’s about telling people, look, I’m doing this webinar for you. And here’s what you’re going to experience. I know that you’re in this pain, and I’m gonna bring you to this relief. If I can take anything before you just do a product or anything. Market research is probably the the last. What’s the saying? That is the that’s the, you know, people that they don’t do that anymore.
Tyler Jorgenson 24:06
All right, the last art right, the
Words Taylor 24:08
last part? Yeah, market research is the last art for instance, like we just launched, we’re launching on ETS 120 event. Right. And prior to doing that, even though I noticed he we still did a survey, we surveyed his entire community was like, you know, what do you want to learn? Who do you want to upstage? What city Do you want out of these cities? What city Do you want to go in? How long do you want? What type of material what’s the thing? We were doing the research so that people can tell us exactly what they would invest into. So the key thing that we do with every client is we have them do a survey to the entire community or whoever their target audience is. And your target audience tell us what their pain their pains are, what they will spend money on, how much would they spend. They talked to us about what is the biggest problem they had to overcome and all of that stuff. So we take that survey and then we just create a product. And we put all of that in the messaging, and the emails and everything. That’s probably, I mean, it’s not a secret. But that’s the biggest secret that we use is surveys.
Tyler Jorgenson 25:14
That’s the irony of lost arts is they’re well known and no one’s doing it. I think it’s, it is amazing how many times the answer to like fixing the marketing mix problem is keeping it simple. Go back to the basics. Like Well, maybe stop trying to do it differently than the time tested proven way that we’ve all done it. Right. But you got to make it your own. You got to customize it, you got to make it who you know, right for you and your audience. Um, yeah, I noticed a lot of times the the ones that struggle, they definitely come out with the messaging is off. They’re selling the the features of the webinar, they’re selling, like, they’re, they’re talking about that kind of stuff, but they’re not. It’s not about the audience, like they’re not talking to the person or what, why they need to be on there. Like even that headline, just jump on my web, no one wants a webinar, right? Yeah. And no one wants to learn about credit, they want to what is what is learning about credit do for you? Right? What’s the benefit?
Words Taylor 26:09
Yeah, what is the outcome that I’m going to get? So I always say, example I give is like, Don’t tell me that you’re gonna have a big guy like, oh, come jump on and learn how what vegetables to eat? No, I want to hear come and learn how to to transform, you know, your your body and lose 150 pounds in the next three months, or whatever the case may be, be very specific. And I always teach them to call out your audience. Like, if you’re talking to big guys, call out big guys. Or if you’re talking to Hey, fellas that just want to lose the extra body fat and get ready for the summer, right? You know, I have a five, five key things that I’m going to teach you to do this outcome, here’s the outcome. And so people are, you know, going moving away from pain, you’re trying to go towards pleasure. So I always make sure to identify the pain, and show them how I’m going to move them towards the pleasure that they want. But here’s the thing, again, with the survey, I don’t guess, at what is considered their pain and what’s considered their pleasure. In the survey question, we ask them, What is the thing that’s bringing you pain right now? What is that thing? And then we will say, Alright, what will be considered a huge win for you. And we give them some examples that they can choose for you. Meaning, if we call one of these things being your pleasure, which one of these would be a huge win for you right now you received, and in response, maybe, on average, just get one sale? Or if I make six figures in a month, or whatever that case is? They’re telling us? Oh, so you want to make six figures. So then our wording that we’re now putting out is, I’m going to show you the blink blueprint to making six figures every single month. Right?
Tyler Jorgenson 27:59
Yeah, they’re, they’re writing the copy for you in that survey,
Words Taylor 28:01
right there writing the copy the people that we’re going to sell to, or writing the copy for us. We actually,
Tyler Jorgenson 28:09
yeah, we used to do that a lot in e commerce. And you’re you’re making me laugh, because my first e commerce business that I had for nine years was in weight loss. And a lot of the headlines you were mentioning him like, Oh, yeah, we’ve used that. Those are our best, our best ads. Right. And that’s what that is. What I love about ads is that you can test headlines so fast and see which one’s working. But might as well start with the good stuff, which is starting with survey. All right words, here is my last big question for you. Okay, you and you’ve said it on this call that that is it is not about the money. It’s about legacy. It’s about transformation. And your family man. To me, business isn’t about just stacking cash, although that’s nice. It’s about lifestyle and living. One is what is one item on your personal bucket list that you’re gonna accomplish in the next 12 months. Um,
Words Taylor 28:59
so my wife and I, my wife is always wanting to go Spain, we I met her in college, and she had an opportunity to study abroad and go to Spain. She turned it down. Because she was like, she wanted to stay with me. And so our personal bucket list is we’re planning now, actually, in the next 12 months to go live in Spain with our whole family for an entire year. Wow, that is a huge desire of mine. So I really want to make that happen.
Tyler Jorgenson 29:29
I mean, I went to Barcelona for a weekend but living there for a year. That’s a whole other that’s a whole other journey.
Words Taylor 29:34
That’s a whole nother journey. But I mean, she’s made a lot of sacrifice for our family. And she’s been you said 400 businesses she’s Yeah, she moved and pivoted with me through all of these ideas and
Tyler Jorgenson 29:47
for that sacrifice she they’ve got great internet over there. You’re gonna be fine, right? As long as you like I am you’re gonna be good. Yeah, we still get to run our business. Yeah, so absolutely. I love that everyone please go check out words that wordstaylor.com. You can also find him on Instagram words Taylor appreciate you coming on the show to all my businesses wherever you are listening, watching or tuning in, it’s your turn to go out and do something. Thank you for tuning in to biz ninja entrepreneur radio. What you didn’t hear was one more very important question that Tyler asks each guest if you want to be a fly on the wall when the real secrets are shared, go to biz ninja.com slash VIP and get your access today. Remember to subscribe so that you don’t miss any future episodes. And our one last favor if this episode was meaningful to you, please share this podcast with a fellow entrepreneur so they can grow along with us is ninjas. It’s your turn to go out and do something