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Matt Deseno 0:00
I was trying my hardest and I couldn’t cashflow. I was running out of money. And it was a shift. It was a big shift for me. And so that was actually the shift where we went from just websites to marketing, like we are just a cost center. I want to be a revenue generating center. Like I want to be the thing that they don’t want to delay and they never want to stop.
Announcer 0:18
You’re listening to business, entrepreneur radio. This show was created for entrepreneurs, business owners, marketers, and dreamers who want to learn from the experts of today and drastically shortcut their own success to build a business that supports their dream lifestyle. Since 2011, Tyler Jorgenson has been interviewing business thought leaders from around the world a serial entrepreneur himself, Tyler also shares his personal insights into what’s working in business today. Welcome to biz ninja, entrepreneur radio.
Tyler Jorgenson 0:56
Welcome out to business to entrepreneur radio, I am your host, Tyler Jorgensen. We’ve recently passed the 200 episode mark of the most recent version of the show, and somewhere around four or 500 episodes total. And today, I have the honor and privilege of having one of my good and dearest friends, Matt Diseno on the show who is not only an entrepreneur, but a friend and mentor of mine. And so I’m super excited to have you out on the show. Finally, I feel like we’ve been talking about it for a couple years. So welcome out to the show, Matt.
Matt Deseno 1:25
Yeah. Thanks for having me on the show. It’s good. Good to be here. But yeah, it has been literally years we’ve been talking about doing this.
Tyler Jorgenson 1:31
Yeah. And I was on yours. And at least we recorded it. I don’t think it ever got published. So in my brain, I was like this has happened, but it actually hasn’t. It was the other way around. The first question, I love to ask guests, because this show is all about the entrepreneurs journey. And is the question of when did you first realize that you were an entrepreneur?
Matt Deseno 1:52
That’s a great question. I think the identity of entrepreneur for me was something reserved in an elevated status. So I initially identified as like a freelancer, a side Hustler, right, like I was like business inclined. But I hadn’t fully identified as an entrepreneur, I think that the first time it clicked for me was actually I was I was listening to Tony Robbins speak. And he talked through this, his kind of like personality types. And he’s like the artists, the manager and the entrepreneur. And so by his definition, of at least, that entrepreneurial personality type was someone who loves the risk. And I realized that actually is very much so in alignment with me, it was for the sake of the possibility of like a new world a better world. I was comfortable and excited by taking on personal and professional risks, to see that possibility come to fruition.
Tyler Jorgenson 2:49
Yeah, and that’s something I’ve seen in you is your ability to one see the upside is really, really strong. That’s definitely an entrepreneurship trait. But then you’re willing, your willingness to actually take the risk is secondary. So in that process, as you I mean, you got started in the world of kind of internet marketing and agency work as more of a freelancer, how did you make this shift? Like maybe it wasn’t about that mindset, that Tony Robbins moment? But when do you feel like there was a shift from being maybe self employed to starting to think more like a business owner?
Matt Deseno 3:18
That’s a good question. I honestly happened kind of early on. So for me, it was out of college. So I graduated. And I was just running from the idea of going home, I was committed to do anything to not end up back at home. So this was 2011. And I actually didn’t even fully understand cuz I was in college through like the 2008 crisis, stuff like that. So it wasn’t as dramatic as if it had been if I graduated maybe a few years earlier. But so I remember it was like, well, I could, you know, I still had a room back home if I couldn’t make it. That was this safety net, if you will, but in my mind is like there’s no possibility there was no way I was gonna go and take that. And so I had side hustles even during college, really, my skill that I had, which enabled me to be a freelancer was WordPress. I just knew websites and I knew WordPress in particular. It was like from middle school, I took a programming class, middle school, eighth grade, I took a programming class, and I learned how to program video games. I think we did general programming in you know, just a range of languages there. And the first thing I made was a video game, which I called bacon or live too, because I figured I should just start with the one that’s so good. We already made the sequel. People were like demanding a sequel. So I made bacon and alive too. And it was it was you were the pig and you were being chased by this cook that was trying to turn the bacon or turn you into bacon. And you got put the bug in me with like this creative crossover was like I just had the skill I loved programming. I loved computers. I love computer science. And that continued in college into the practical nature of How can I translate the skill into money and Internet of Things that people wanted to pay for was websites. And the type of websites they wanted were WordPress, or at least that was it at that time. This is 2009 2010. With their describing, I was like, Oh, well, there’s this content management system. It’s called WordPress, this is kind of exactly what you’re looking for. And so from freelancing, and basically taking jobs off of Craigslist, so as a college student taking jobs off of Craigslist says, Hey, I need a website, like I’ll do it to graduating and I looked out there in the market, I saw there was one other I went to school in, in Malibu, and there was one other agency, and they were, they had a little form you could fill out they would literally give you all their prices. And I saw the lowest website they would do was 10 grand. And I thought it felt like so much money to me. And so I decided my price is half that. Because if someone could pay me $5,000 For a website, like I am living good at the time, right, I had four or five roommates, we had a two bedroom condo, and we will put four or five guys in this two bedroom condo. And my rich life look like being able to serve, eat breakfast burritos, and just kind of live like the after college lifestyle. Like, you know, it’s like, you know, I wanted to be funemployed. And so the opportunity to kind of freelance and side hustle, you know, gave me that that ability. And so I just was really fortunate with the connections that I made. But after a year, I remember I did it for a year I kind of like a revenue goal or an earning goal. In my mind. This was my rich like, unfathomable. earnable amount was $100,000, which I know for a lot of people like still today actually, that’s still like a marked earning point for folks. And I think because I, I just built business off of being like, I’m not going to be fancy. I’m just going to do what I say I’m going to do when I say I’m going to do it. And that was enough to get referrals. And you’re like you deconstruct it, and you’re like 20 customers is not a lot. Right in other businesses you like 20 customers is not that extravagant, you know, a year
Tyler Jorgenson 7:03
yeah, no, it’s not a huge number. Yeah, that was
Matt Deseno 7:07
my that was my that was the goal is like if I could do 20 Because I charged I was like five grands my price because I’m just going to be half the price of the other guy down the street. And so I’ll just lowball them, I’ll charge half, I’ll kind of get paid to learn
Tyler Jorgenson 7:19
all of the breakfast burritos. Like there’s none like
Matt Deseno 7:22
oh, so good. Know that when I say like getting paid to learn how to pay to learn the business side of it. Like I don’t know, what it looks like for client management setting. Like what I got better at setting expectations. But I remember the like when I the first man I used to do these giant paper contracts were in person, like, it doesn’t feel that long ago, I literally printed contracts, we would sign in person signed paper contracts. I’m like, I gotta file this stuff away. You know it registering the business. So I identified as a freelancer, for all intents and purposes, I started a business and still now it’s like, technically, like, when did I file for the EIN number and formulate the business. It was 2012, February of 2012, I started the business. And I was six months after I graduated. And that was the shift from like, I’m not going to just be a side hustler. This is going to be a real thing. This is going to be an entity that can like make money. And very shortly afterwards, I remember thinking that there were people who were further from the water than I was that would do almost my exact same job for a dramatic fraction of what I was making. So I was like I could outsource the entirety of what I could do by just hiring an employee. And so this was the little bit of like an arbitrage mindset. But it just like, I just realized, like, well, people in like, I’m in Malibu, this is really expensive. You have to split this protocol with four guys. It’s like there are people in Oklahoma that pay the same rent that we do for a full house. And they do everything that I’m doing here for $40,000 for the year, right. And so that was the that was the shift there and kind of moved into a little bit more of a business mindset. Initially, it was just that I wanted to buy back my time. I just wanted to have more time.
Tyler Jorgenson 9:06
That really is the difference between being self employed and a business owner is realizing that you’re disconnected from time, like that time isn’t the lever anymore that you want to pull. So this can almost sound like it was perfect, right? Like, oh my gosh, yeah. So you graduated college? You did. You timed it perfectly where you were in college during the recession. You graduated, right? economy starts to recover. You start selling the expensive websites, you get all the breakfast burritos you want. What was the first time that you hit like, you hit a wall hit a Chatuge?
Matt Deseno 9:37
Yeah. Because it was I had like, dumb young luck. And I’ve seen other folks too. Like, there’s folks like, Heck, I would have been even luckier if I had been like, I’m gonna go into real estate, right? And I’ve seen folks now that have like, boomed up because they were like, they bought their first house in 2011 or whatever it is. You’re like, Oh, I’m such a genius, like, Lucky. So I was lucky, genuinely lucky. There was an uptick there. And so I just kind of rode that I got married in 2014. And we bought our first house in 2015. And I say, I’m a I’m a, you know, good spender, and my wife is a very skilled spender. And so we went shopping for our first house. And we wanted to buy the place that needed no work. I mean, I didn’t really want to buy that I’m actually pretty handy. My dad was a drywall er, so I was like, you know, repair House Repair skills. And I was like, I want to fix her up. She’s like, No, I want no work needed. So bought the house that needed no work. Basically overpriced, you know, we overpaid for it. And then proceeded to like redo every aspect of the house, like at first it was like, while we’re doing it, we may as well redo the carpets like carpets are never like really clean. Like even if you clean him, so he got into the carpets, or the carpets are up, you may as well paint. Or maybe we’re gonna paint anyways. Well, we gotta gotta paint. Well, we’re painting, you know, you’re probably gonna get paint on like the bathroom floors, him is already to the bathroom, I’ll redo the bathroom floors. And we’ll do the cabinets are doing the counters, amazingly to the showers. And so it cascaded into this huge home renovation, we didn’t even move in for like three months. So we bought this place, and just did work on it for three months after we shopped around for the house that needed no work. But what was happening at this time was I was living in this, everything had been up into the right. I just continue to make more money, add more team members make more money, add more team members make more money. And it’s funny to look back and think I didn’t look for advice. I had no network of other entrepreneurs, I was just in my own world thinking that like, I don’t think I said this to myself on a day by day basis. But it’s like, I’m just a genius. I just, I just go out there and you do it and deals happen. We had stumbled in like we were lucky in the early days, there was a there was a service or company called thumbtack, which just was a was like a group shopping platform and you go in there, like I need a website. I remember in these days, I set my monthly budget at $1,000. Like that was actually the most they would let me set I was like, I’ll pay 1000 hours a month, I’ll take every lead that you give me. Because I had found a place where we were paying $10 to acquire a customer for $5,000 websites. And more than that, like we were like, then we were starting to you know, go the price. So it was there were some unique early seasons, things that it just happened there was some innovations that i i honestly kind of did stumble into, I didn’t learn it from anybody. I didn’t ask for advice, but so is going through this period. And for whatever reason, probably my attention being pulled at the house, we came into quarter four, and everything turned into this looks great. This proposal is awesome. Remember, the big written out proposal, we take all the time to do it. We’ll get started. January, we’ll get started January started January, I remember like there was you know, it just felt like a series of like of like 30 proposals from October to, you know, December, two of them started and like 28 of them are like we’ll start in January. And so I had a cash flow issue. And for the first time in my life, I couldn’t pay off all our debts. And like I’m torn between I’ve got like, employee obligations. We’ve got our own expenses, right, because we were buying furniture and, and I’m learning about things like Restoration Hardware, I don’t even know that was a thing. But that’s like, apparently my favorite and so we’re, we’re buying stuff. And I thought like, Oh, this is gonna be fine. Like I have that positive train. I was like, it’s this is not being fine. And so we got to this point where I, I felt like I was like, net worth zero. I felt like we bought this house that wasn’t even worth, you know, just happens, you know, summer to winter, there’s a little dip there anyways, it was like, the house is even worth what we put into it. The business can’t support its own infrastructure. We couldn’t pay our personal stuff. And so it’s weird to say I was still a young man. But like, for the first time in life, I couldn’t I couldn’t be a deadbeat with debt. And I had this. I didn’t realize it at the time. But I had a limiting belief that if I ever ran out of money, I’d become the worst version of my father. And so that was strangely traumatizing this experience of feeling like everything I was trying my hardest and I couldn’t cashflow. I was running out of money. And it was a shift, it was a big shift for me. And so that was actually the shift where we went from just websites to marketing. I remember saying like, we need to be doing something that people don’t want to delay. And so I would say like, you know, I felt like, I thought of it like in accounting terms, like we’re just a cost center. I want to be a revenue generating center, like I want to be the thing that they don’t want to delay and they never want to stop because we were doing good work. But as all jobs show, it was very choppy. It was like, oh, I need a website. There’s a website, have a good life, needed website, your website and have a good life. And so that was a shift from 2015 to 2016. Where I was like we I got to learn marketing. And I’ve got to I’ve got to figure out how to provide stuff that people don’t want to delay paying.
Tyler Jorgenson 14:47
I feel like there is so much that an entrepreneur learns the first time they hit that scarcity, right for some people, it’s losing everything. For some people. It’s just kind of realizing that you could write like you hadn’t it had been up To the right up until that point, so you hadn’t even thought that maybe this might try it might start, maybe the gravy train may run out of fuel, right. And so I’m just being faced with that I feel like we’ve learned so much about ourselves. And you learned a lot of like, fears, things that you didn’t want to have happen. But then you also found the resilience to create a solution. So you make a shift. And now in the company, you start shifting more towards marketing. How did that go? How was implementing that? Did it go smoothly?
Matt Deseno 15:26
No, it never goes as smooth as you imagine. So the Yeah, actually implementing, we did some stuff. Initially, that worked well, it was painful. But I chose short term pain for long term stability. So we started doing, like, I knew I was consciously deferring cash flow. So I started making all of our proposals to your contracts. So they were, I found that I could raise the price of what we do for our website. Because I would actually say you only have to pay a monthly fee. So you take someone who, whatever might have said they have a $5,000 website, and I could get them to pay $900 a month for this, and, and do a lease to own as we would call the lease to own website. And so you know, we’re pushing now to try and take their $5,000 budget and turn it into a, you know, $10,000 budget, you know, $12,000 budget over the course of two years. And so I was intentionally saying I’ll take deferred cash flow. And so it caused us to be creative about how we fulfilled to have better processes, we started honestly, implementing more templatized systems, which is like a best practice anyways, in the service world, but it’s hard. It’s so unintuitive, when you want to do a good job, we have this early belief that like good work, quality work has to be like, it has to be the hardest way. And it’s so funny, because the things that we really enjoy and love, and the businesses that we want to emulate are usually not that way, they’re not rebuilding it every single time, right, I buy a Tesla, and I appreciate that’s not the first Tesla they’ve ever made. I appreciate that I have all of the experience of the 10s of 1000s of versions and cars that came before it. So that mine actually has less error, it’s more predictable. Yeah, it’s still
Tyler Jorgenson 17:05
you have an issue, you can go get a stock apart to repair.
Matt Deseno 17:10
You can everything custom, you can find some output there. And so I just like it was just a early service provider belief that you think that the best version I can give to someone is something that’s custom, bespoke. And I think that’s a fallacy. And it’s early fallacy that we we we compensate, the stories we tell ourselves are compensating for our lack of skill in building out good systems. So we tell ourselves, well, actually that, like I shouldn’t take the time to learn how to build better systems, because that would lower the quality of my product, when I actually think it’s the reverse relationship there.
Tyler Jorgenson 17:44
So you guys make this big change, right? What did you learn about yourself, as you as you shifted to this Brazilian, you know, kind of mapped out this next step? I mean, you had to probably grow as a, as a leader, to be able to work with your team, you know, what challenges and what do you learn from from all that?
Matt Deseno 17:59
I mean, the first thing in that season, I kept the team at 10. Folks, we got to and stayed at around 10. The reason for that is, that’s about the capacity that I had to manage folks. So I was run, I was acting as a manager, we can say business owner, I was really manager, I was owner manager, right. I was, I was the manager, it was a spoken a hub and spoke model. Everybody reported to me, I was a project manager, I was customer relationship manager, I was sales, and still on that on that piece. And we just had like specialists around me. So like, I might have not been the one building the websites or doing the graphic design or doing the copy, or you know, doing some other, you know, tasks around even like, in the marketing, you know, I wasn’t the one connecting all the pieces together, auditing the reports every day, but I was still the manager, I was the single manager. And that’s why we kept the 10, folks because I was about my capacity. I remember thinking I can’t, I can’t manage more. I couldn’t imagine managing more than than 10, folks. So this is good. This is a good size, and so wasn’t bad in that season. But that was like a real constraint that I learned is like my, like, my capacity there. It was, it was a couple years later, where I heard that for the first time that your business won’t grow as much as you do. And it hit me. And I realized that’s exactly right, I had stifled our potential for growth, because of an area that I said, I’m not going to grow. And so that was kind of like an eye opening experience in that process. There’s a lot of things that I had to learn through trial and error. I hired a number of folks that were friends and family. This just happens, you know, like you’re like, Who do I want to work with my friends and family. And so I’m gonna go out and get them. I was very fortunate. Like, I think I’ve just had a preoccupation for relationship, I take a little bit wider look and zoomed out. And when I evaluate the decisions I’m making, and as I zoom out and think how would I judge what I’m doing today in terms of decades from now, I come to a relationship first conclusion. So I actually have great relationships with all of them. We still maintain great friendships, great relationships, it actually transitioned really well for the majority of them no longer work for the company. But if I like go I’d heard from like a shrewd business owner evaluation, it was sub optimal in terms of how we could perform because I couldn’t, I wasn’t holding them to the standard that the positions probably needed to be held to. And so I was, and I was creating, I was creating solutions to work around their lack of ability, rather than saying, I need to have someone in here who can who can play play better. And so this was the shift of the mindset from businesses family, I remember hearing this to have like, there’s a legacy in America, business, American Enterprise, small world, just the world of business in general, most businesses started from family, like, if I’m going to be a baker, who am I gonna employ my kids? Why do I have kids so I can have more employees. And so that legacy of family business is inherited. And so as you’re starting a business, you feel that like, you don’t understand why but you feel this pressure, like treat these people like family, what happens with family, when families, you know, people that you love in your life, struggled to perform whatever it is you create a support system around them. Instead, I think it’s a healthier approach to think of business like a team. And if you look at like sports teams, what happens if someone gets injured, you know, we were meant to them for like a week, but they’re cut, they’re gone. They’re not starting anymore. Like, that’s your, it’s a shame for them, their career might be done and gone, right. But the team takes priority over the individual player. And, and that’s really hard to do when you’ve got friends and family to look at them and say like, you’re not a fit here, you’re not actually an asset to the team. And so I need to bench you. And that might mean, letting you go. And so you look at like the very shrewd business owners that some of us emulate because of their business success. And they’re usually a little bit better at that of prioritizing team success over the individual. And I just I’m inclined to be so. So people focus that that was harder for me to do, I think I’ve gotten a little bit better. As I’ve matured and had more experience in it probably because I’ve learned that I think the best serving foot, like a great human experience is one where you can do incredible work. And if you’re not performing well in your current position, it’s probably better for you to move on and find a place where you can do amazing work rather than kind of like limp along in this place where you’re not serving the company well. And you’re not happy, like I just seen, like awesome folks that go from like a Oh, I got fired from here, but then I had time or space or pressure to do and find something I love doing it because I love doing it excellently and you’re like the world benefits from that you operate in your excellence, benefits the world way more than me. You know, hence not handicapping you but like, you know, insulating you from the consequences of not doing excellent work.
Tyler Jorgenson 22:46
Absolutely. Yeah, I and I’ve watched you do that and process that. And I think it’s really powerful. Because there are people who err too far on both sides right too far, where they just give people Amazing Grace, and so far to the side where they it’s only process or company focus that they forget that they are humans you’re dealing with, I think you do a great job balancing that. So I’m looking at your your timeline, right? I’m looking at your, you know, 2011 2000 fit to 2015, this starts happening. And along that timeline, you said you didn’t really have mentors, or even a network of business owners you talked to, but I know now, that’s really important to you. So how did you make that shift? And where did you start looking for mentorships and networks and things like that? And what would and then where did you find it? And what advice would you have for people who are looking to do that?
Matt Deseno 23:38
Yeah, so for me, it was it was 2016. So when we said hey, I want to do marketing. It was now I knew I was entering a world that I didn’t know. And in the pursuit of that world, we were looking for different tools, I stumbled upon Click Funnels. So that’s like, that’s when I discovered the world of Clickfunnels. You know, you got the plaques behind you. I got the plaques behind me. And so the interesting thing is, this is a tool. That’s where I found it, too. I was literally looking at like a LeadPages. And we’re like, Ah, this is not flexible. And we’re like programmers, like is there like a landing page builder where I can put my custom code on it. And you just like Google that you start trying to like Oh, Click Funnels was the solution. So found Click Funnels. Turns out. It was an incredibly great marketing educational company. Like that’s not, that’s not their primary focus. But I’d say like, that’s what they do uniquely better than a lot of other companies. So they’ve got a tool, but they’re incredible at marketing, education, and community. They have kind of grown up and been a unicorn in their space, because they compete on community and education. And so that was my first introduction to this idea of being surrounded and being with other business owners that are learning and growing and doing challenging sort of thing. And so that was that was honestly like a big, so much of actually what I’ve experienced has been a legacy of that, like I didn’t get pulled into there were other companies doing a similar thing, even in the marketing space, you get like, Why did I end up at like digital marketer, or you know, these I just didn’t I got and it’s because we went tool first into Click Funnels and that was the world that I got looped into so experiencing their events, their kind of coaching their community, their masterminds like doing that I had no context for that even as a possibility. And yeah, it’s just randomly from totally tool driven, tool driven.
Tyler Jorgenson 25:28
Yeah, let me know that that’s how I found Clickfunnels, as well as is fine looking for this tool. And then realizing their education and community were powerful, what advice you have for people that are like, maybe they’re a little bit farther behind in the business side of things, and they’re looking for a network and a community,
Matt Deseno 25:45
I think it’s there, if you look for it. So I literally was not looking for it. And what I encourage you to do, like, I appreciate it and loves and I’m still I mean, frankly, I’m still in Russell’s inner circle. So I ascended the entire value ladder, and I’m still there, and I pay him you know, a ton of money every single day like this is on his top tier is it thinks $250,000 a year. So I’m not the top top tier, but we’re still in the place of like, I could buy a I could buy a home or I buy a mastermind and in it for multiple years like I buy the mastermind, the what I’d encourage some smokes that there are nuances is go specific find, like, if you don’t have the who like just imagine where do I want to be in whatever category it is. And I think the most valuable experiences here are folks that are just a couple steps ahead of you. And so like I’d say like, it wouldn’t even make sense. Even if I had the money I could have I could have prioritized I could have spent hundreds of $1,000 on a mastermind back then. But it wouldn’t have wouldn’t have been as meaningful, I needed to have the growth and the lessons learned to get even something out of that room. And so early on, ironically, there’s just more that you need. Because you’re still learning things like how to take action. A lot of us, we hear the things we’re supposed to do, we still don’t do it, that’s a skill, that’s a skill to acquire is the ability to take action in an area that you do not feel 100% confident in. And like learning through doing this is the ready fire aim, right? This is a skill in entrepreneurship that could apply to every industry, but you need to acquire that. So you don’t need to invest a ton of money to acquire that. So I’d say find someone who is doing what you want to do, or is done what you’re currently doing and done in a way that you would love to emulate. And just search through proximity. And you can find these kinds of groups, mastermind coaching spaces where you can experience the benefit of growth and community, it’s actually, if I can just say that it’s fascinating our human capacity. But if you distill it down our brains who we are as people is a contained environment. Right. So I’m this the decisions I make the things that I know to do that I do are the sum of all the inputs I’ve had, if I just lived myself in a room, I’d be done growing. And so we have this weird thing, like our brains literally reprogram based on other inputs, specifically from people in a different way. And so this is where it’s like, it’s the beauty of books, it’s the beauty of like an actual in person mastermind. So it’s an awesome thing that like you don’t have to do business alone. So you can read awesome books, you can talk to people you can express in this way, but have that engagement experience, just like a people experience. Like what’s the kind of most connected experiences with people, it’s in person. And so if you can get yourself in person, those kinds of reconfigurations for your brain to like choose and do different actions will happen in maybe a way that they couldn’t happen any other way like that, like that’s uniquely only possible in person. And so
Tyler Jorgenson 28:46
there is something in person coming up that I think people should be aware of, right? February 2, and third, there is a there is a room that if you are looking for a community, you may want to be a part of you want it if you’re
Matt Deseno 28:58
if you’re in SoCal, I will say this is it’s going to be a good event anyway. So like my focus, we didn’t really talk about like what we’re doing now today, but like the shift over the years, even like, I gotta give credit, like I was in Clickfunnels worlds, and I thought it was brilliant. All of this education community, all those around a software tool, a software tool, as far as the businesses that I have been most excited by and most bullish towards and the ones that I’ve enjoyed growing, it has been software platform. So SAS, which is a software as a service, which is kind of like the recurring software model, it says software as a service. It’s interesting, because you can find a lot of service solutions, which are intuitive to us. But if you can design and create a solution that’s based on software, it’s uniquely brilliant and phenomenal because you could have 1000 Customers tomorrow and not lose an ounce of sleep. Because you’ve got a infinitely scalable are way more easy, scalable solution out there in the marketplace. So we run an event called SAS launch Live, which is all around launching a software platform, SAS company and a lot The lessons that I’ve learned and taken from I remember there was this mantra, Russell Brunson who, you know, CEO of, or, you know, founder or co founder of Clickfunnels. They’d say, like, do what Russell says. And I remember hearing this, like, it was great, like, yeah, you want to take the education and put it into action. But I was like, I want to do Russell does. And that’s ultimately, what he does is he generates a ton of awareness and interest and community and people around a software platform. And so looking at through that lens that’s influenced a lot of what we do. And so now, you know, we’ve got an event coming up, we’re kind of deconstructing what is working best right now in the industry for launching a software platform. And, you know, kind of avoiding some of the mistakes and trials that we’ve we’ve seen in gone through.
Tyler Jorgenson 30:39
So people should go to SAS launch live to grab a ticket there. All right, man, we’re coming to the end of the show. And one thing that you and I both really agree on is that business is not all of life. And that life should also have amazing moments and experiences. What is one item on Matt Pacino’s personal bucket list you’re gonna accomplish in the next 12 months,
Matt Deseno 30:59
who in the next 12 months, that’s great. So one, one thing that I have so much clarity about a win in my life, is I want to raise kind, well adjusted human beings who want to spend time with me when they no longer have to. And so if you got a little bit of my story there, the identity of Father, for me is a really meaningful, significant one. And so I’m a father of two boys. And that’s like, the biggest win of my life would be exactly that. So something that is a personal one that I’m doing the next 12 months, my I’ve got, my oldest right now is going to be three, he loves Sesame Street. I’m not even far but in San Diego, they got like Sesame Place, sesame worlds as me whatever’s we’re going there. So that, like prioritizing, we get to travel out together, I spent a lot of time together, I block out a significant chunk of my day is being present with my kids. And so that is a personal win that I’ve articulated, and we’ve planned for is a significant moment that I know is going to be awesome for him. I don’t know if this is going to be one of his oldest memories, maybe it is, maybe it isn’t. But we’re going to continue doing stuff like this that are awesome and meaningful for him because I want to make sure that I’m living in a way where you know, because then in my life, I don’t say you know what I did, I raised kind well adjusted human beings who want to spend time with me when they no longer have to. I love
Tyler Jorgenson 32:17
that. And I love that you already blocked a lot of that in but that’s still a big part of what your goals are going into the next year. Thank you so much for coming out on the show to all of our listeners to all of our businesses. First thing, go follow Matt Ticino on Instagram, find him on all the socials and do all of those fun things give the likes and hearts and loves. But to all my businesses wherever you’re listening, watching or streaming, it’s your turn to go out and do something.
Announcer 32:45
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