This transcript is auto-generated and may contain spelling and grammatical errors.
Tyler Jorgenson (00:01.476)
Welcome out to Biz Ninja Entrepreneur Radio. I am your host, Tyler Jorgensen. And every once in a while you have an entrepreneur that comes your way that makes you realize it might be time to start playing a little bit bigger. Maybe you weren’t quite swinging for the fences the way you thought. I have had the pleasure of coming in contact recently with Joe Stolti and was wildly impressed by him. And I’m so excited to have him out as a guest on the show so that you can learn from him and be impressed too.
So welcome out to the show, Joe.
Joe Stolte (00:32.512)
Hey, thank you so much for having me. It’s an honor and a pleasure.
Tyler Jorgenson (00:35.852)
Man, you’ve done a lot in the entrepreneurial space and you’re doing some amazing things right now with AI, but I wanna know when was that first moment in your life that you realized you were an entrepreneur?
Joe Stolte (00:47.822)
Oh man, so when I was a kid, I grew up in a farm town of less than a thousand people. I like this jokingly say that we didn’t even have a traffic light. When we got a traffic light, it was a huge deal. And when we got a McDonald’s, people like fell out of their chair, which is fun. But inside of that,
as far as money was concerned and business was concerned, I didn’t know anybody that had any money. We didn’t have any money. I didn’t even know anybody that knew anybody that had any money. And so my whole life in this game of entrepreneurship and business was really just about being lucky and finding good mentors. But I knew I was an entrepreneur pretty young, even though I didn’t know what that was. And I’ll tell you two quick stories about that. The first one was when I was a kid, my
I grew up in the eighties and I had a very long leash. My father was away in the military and my mom worked two jobs. So was like my oldest brother was taking care of me. So I walked myself to school at like six, seven, eight years old and they would just give me money to pay for school lunch, which was not awesome. The fact that it was pretty disgusting. So I would just stop at the store on the way to school and I pretty quickly realized I could buy the kids favorite candy, call my friends favorite candy. And then I could walk into the lunch room and trade candy for.
whatever I wanted, tacos, lasagna, you all these kids that had parents had time to make them food. I could go and get whatever I wanted. And so that was the first one. And I was like, huh, you don’t always have to follow the rules. And then the second one, years later, it was in the early nineties and my father taught me how to mow the lawn. And, you know, I really didn’t like mowing the lawn.
But I had, I had seen a friend, his older brother went and knocked on a bunch of doors and got people to pay him 10 bucks to mow lawn. So I did the same thing. I mowed the first lawn and I like ran over their sprinkler and their hose. cost more money than I was paid. Like a lot more. So I had to figure it out. So I went to my friends and I asked them to borrow their lawnmowers, three friends. And then I have a friend, another friend who spoke Spanish and I, I’m in a farm town. It’s mostly migrant workers and us, right? I said, Hey, can you ask the migrant workers that they laborers if they’ll mow lawns for five bucks?
Joe Stolte (02:42.028)
And so they did. so for the whole summer, they mowed lawns for five bucks and I kept half. And that gave me just enough money to buy, you know, a starter Raiders jacket and some Jordan shoes. And then I was the coolest kid at school after that. So that’s how I knew. And that’s when it started.
Tyler Jorgenson (02:54.996)
Man, I’m telling you what, you’re speaking my language if it’s Starter Jacket and Jordans, right? That was peak 80s, you had reached it at that point, yeah. Yeah, yeah, yeah.
Joe Stolte (03:08.162)
That’s right. Yeah, it was like late eighties, early nineties, but that was like, started watching on MTV and it just came from this burning desire. Like I really wanted it. And I think that’s important. If like you’re an entrepreneur, you want to be one. My observation of this is you like, if you have a burning desire and even a modicum of faith that you can make the world warp to your reality to get what you want, then you’re in this conversation of entrepreneurship in a way that you may not even imagine.
Tyler Jorgenson (03:33.172)
Yeah. And I think of all the people I’ve interviewed and my personal life experience too, it’s not that you were like, I’m going to be an entrepreneur. It’s just that word that you are, that sentence you said just a second ago that you think you can, you can actually warp the world into what you see as opposed to how do I fit into the world? Right. And I think that small shift in thinking is the difference of what makes an entrepreneur so unique is they’re going to, if it’s, if the path isn’t already there, they’ll just go find a way to build it or create it or.
And so I think that’s really, really cool. Thank you for sharing those early stories. What would you say is your first like real business venture? What was the first time you said, okay, this was, I’m not just hustling lawnmowers, right? But I actually started a company.
Joe Stolte (04:17.154)
Yeah. well, the very first company that I started, it actually wasn’t technically a company, but to kind of pay my way after high school, I moved from my little farm town. moved to Seattle. I was really into racing cars like Honda’s, know, like fast and the furious one style. And I went around and at that time, this is really esoteric, but when you’re doing like a motor swap and like a 1990s or early 2000s Honda, you want to pull out a Japanese motor in there. You need a different distributor. So I pretty fixed.
quickly figured out that right before race season, there’s a special kind of distributor called an OBD-1 distributor. And I went out and bought all of them from all the junkyards. I ordered from all of them on eBay. I just collected all the inventory and waited until race season when people needed them. Cause you could get motors, you can get every other part. And I would literally just wait for supply and demand. And I would make all the money that I needed that year to kind of put myself through school and take care of my rent and all my needs. Hording these distributors and then selling them at like a 12X markup.
And it was all cash. I don’t, I mean, that was a legit business. did that for a few years. I just never, you know, incorporated it. didn’t, I didn’t know anything yet about business. So that was the first kind of enterprise that I ran on a multi-year basis where, you know, it had all the telltale signs of a business. had people like bird dogging and finding them for me. I was paying bounties. it was a hustle, but it was, that was probably like the first thing that I did all over the long run to, to generate money for myself.
Tyler Jorgenson (05:19.07)
Sure, Right.
Tyler Jorgenson (05:33.728)
Yeah.
Tyler Jorgenson (05:38.774)
reminds me of people did that kind of stuff a couple of years back with graphics cards and stuff and, and, and for computers, but, and so you’re, you’ve done so many cool things and I, you know, I’ve, I’ve been aware of some of your companies, some of your, your former business partners. I’ve even had as guests on the show, but what are you most excited about in business today?
Joe Stolte (06:00.376)
What I’m most excited about in business today is there’s just seems like there’s an infinite opportunity. We were talking about this before we started taping. And anytime you’re in a situation where there’s a lot of ambiguity, people are staring down the barrel of a lot of unknown unknowns. As an entrepreneur to me, that’s like entrepreneurial catnip.
Because I’ve personally, and I’ve observed another entrepreneur is who sort of developed this capability to go out and see a potential future reality that doesn’t exist and then recruit people and money and ideas to go make it happen. And we do that through our vision and through our business. so.
Right now there’s a lot of ambiguity around AI and what AI is doing to the world and the impact it’s going to have. It’s the first time we’ve ever really had, you know, super intelligence or PhD level reasoning at our fingertips for just about anything. And it’s really transforming the way we do everything kind of the same way that electricity changed the world when it came out. The only difference is the adoption curve for AI is so much more aggressive than electricity and there’s still places on the planet right now. God bless them that don’t have electricity.
And I think the adoption of AI is going to be lot more savage and it’s going to cause a lot of ambiguity. It’s going to open up a tremendous amount of opportunity. It’s also going to cause, has potential to cause a lot of harm and displace a lot of people. And so I’m super excited about that because as an entrepreneur, like I feel like I’m called the lead. I’m called to take my skills and go in and turn ambiguity into clarity.
for profit and that’s come up in a lot of different ways over the last three years, but I don’t know if there’s anything more exciting to me as an entrepreneur than the way that AI is impacting everything.
Tyler Jorgenson (07:40.138)
What’s one thing that when it comes to AI that you really, wow, we’re gonna, let me pause that real quick.
We’re just gonna, just actually, I’ll just note it. That’s fun. Let me, give me a quick second. I don’t normally have people come to the house. So give me a quick second.
Joe Stolte (07:58.552)
Yeah, yeah,
Joe Stolte (08:27.916)
Everything good?
Tyler Jorgenson (08:28.054)
Good thing we’re not actually live. We’ll have the team edit that out. All right, so we’ll roll into it. Here we go. All right, so I mean, the ambiguity to clarity is huge. What is one thing you wish that more entrepreneurs and business owners were clear about with AI right now?
Joe Stolte (08:44.782)
That’s a very good question. I wish they were more clear that right now is the best time to implement AI because very quickly the advantage that AI gives you is going to become the table stakes and you won’t be playing a move towards opportunity game. You’re going to be playing a move away from pain game. And I don’t know about you, but as entrepreneurs, we tend to only see opportunity. I mean, yes, we see how the world could be better and we see problems that need to be solved.
But we also see that as opportunity. And so I think a lot of entrepreneurs, I talk to hundreds of entrepreneurs every week about this exact topic. It’s like, guys, there’s an amazing, incredible economic opportunity, A, to be of service and B, to get paid if you move quickly now and, faster than you think that opportunity is going to go straight towards playing catch up. And I don’t know about you, but I like to be at the very head of the pack. I like to be in the front of the race. I like to have a nice long headstart.
And I don’t want have to stress about who’s coming up behind me. And that’s the opportunity that’s available to everybody right now that I don’t think they realize enough. There’s a lot of hype in the marketplace around, if you don’t adopt AI, you’re going to die. And in five years, there’ll be two kinds of companies, those adopting AI and those that are going out of business. And it’s, not that those things are untrue, but you, may hear this so much that like you desensitize to it a little bit, but that doesn’t mean that it’s untrue. so talk about getting clarity. So if I could give one message, it’s like,
Tyler Jorgenson (10:04.438)
Mm-hmm.
Right.
Joe Stolte (10:10.678)
I literally don’t care what you use, but please just use something. Get fluent in AI, even if it’s just using chat GPT every day, because it’s like having an obedient PhD level intern at your fingertips that you can do whatever you want with.
Tyler Jorgenson (10:24.372)
Yeah, I read somewhere that each generation is using chat GPT or using AI differently, where some people are just replacing Google with it other people are really leveraging it to become work for them. Now, with what you guys are doing at Daily, talk to me a little bit about that and about how you’re taking it to really a level where it amplifies and does work for people.
Joe Stolte (10:50.338)
Yeah, absolutely. So the backstory on daily is actually we sold the last company that I sold. I didn’t want to sell it at the price we sold it. It just, the industry was changing and I really wanted to get back in the game. So I met my current business partners, Evan Pagan and Dr. Peter Diamandis, and we started, I have two other co-founders as well, but we started daily AI.
They had this thing that they were working on, but it hadn’t been commercialized. So I came along and helped them bring it to market. But before we did that, like for about nine months before chat GPT came out, we had access to the open AI API and we were playing around and figuring out what’s possible and what we could do. And obviously it wasn’t even connected to the internet. was very archaic, but we played around enough to form a hypothesis, was.
that marketing is going to become sales again. It’s going to go from one to many to one to one, right? Think personalized messaging at scale, right? Person, right message, right channel, right offer, right time. And so we launched something called Daily AI, which today we help, you know, a couple hundred small businesses build AI automated email newsletters. And what’s nice about this is it’s not like just AI is going out and making content. We actually have a patent that just got granted to us.
on something called the perspective engine where we can look at millions of pieces of content and pretty quickly filter out negative news, click bait, anything that’s not on brand for you and bring in the kind of content that your people love. And then we watch what they click on and we built a machine learning algorithm. That’s kind of like Instagram. It’ll watch what content is being clicked on and it will improve the content that goes in the newsletter. It proves the subject line. It improves the send from time. It’s like having a little machine learning data scientists watching what everyone’s doing on your newsletter.
and then making it better and better over time. And we really have, we made this for organizations that don’t have team and don’t have time to deal with, with email newsletters or email in general. And, we were very fortunate. I think we really struck a chord in the marketplace. got to just shy of $2 million in under two years and the companies continue to grow. We’ve even worked with some of the biggest names in our kind of information space. Everybody from Chris Voss to Tony Robbins, Joe Polish, JJ Virgin, Cameron Harold.
Joe Stolte (12:54.286)
We even did the newsletter for Robert Kennedy Jr. during his presidential election. And I always have to caveat that and say that’s not an endorsement or an indictment of the man’s politics. He was just a customer. Um, we wasn’t just a customer. He’s I also happen to think the guy’s awesome. Um, but, but his amazing account, I only bring that up to say that like, if you’re running for a presidential campaign and they trusted us with their system, and if you have a small business, we’re up for the task, you know? And so we’ve got a lot of information and a lot of experience doing this with folks.
Tyler Jorgenson (13:05.003)
Sure.
Tyler Jorgenson (13:09.12)
Yeah.
Tyler Jorgenson (13:19.318)
Yeah.
Joe Stolte (13:23.086)
We’re sending about 12 million emails every month. And that’s been an amazing journey for us. We’ve collected 1.5 billion interaction data points. And all that means is that when you do a newsletter with us, we know more about your subscribers than you could possibly ever know. Probably because some of them subscribe to other newsletters on our platform, but also because our AI can just identify them through metadata and then treat them differently on a personal level. when the newsletter goes out, it’s not like one to many you send all 10,000 people. Each person,
can get their own individual version of the newsletter if you elect to, specifically for them.
Tyler Jorgenson (13:57.964)
Yeah. That, that was the part to me that was the most fascinating. I mean, I remember when in early on in business, I didn’t take my email list really seriously. I was like, I don’t have a newsletter to write every week. So why do I need to be capturing all these emails? And then I started learning how important it was to own your list and own your audience because things like Google get harder to do and Facebook costs go up and down. So, you you learned that you need to own your list one way or another, but, I remember being excited about
just being able to add merge tags or pull custom fields from your CRM. But what you guys are doing is so much further than that, where each person, I mean, you were saying that people get customization of what time of day their email gets delivered based on their likelihood to open, customized headlines based on what kind of things work for that person’s going to read. The customization side of it where it’s so hyper personal, that not that it’s that it gets open, but it actually is valuable.
Right? Like getting an open is great, but if they don’t enjoy it, they’re still going to unsubscribe. Right? So the, the personalization where they actually enjoy the newsletter, it’s the kind of stuff they want, but that they’re actually going to see all of that stuff. I just found so amazing. what, you know, what is the, what’s the sticking point when people, when you’re talking about this and people hear like, it’s too good to be true or something like that. Like what, what stops people from go from adopting it?
Joe Stolte (15:11.182)
You
Joe Stolte (15:22.254)
Yeah, I think the sticking point, well, I’ll say this somewhere between 79 and 82 % of the customers on our platform, they have a 40 % or greater open rate. But what stops most people from sending emails and sending newsletters nowadays is it’s so difficult to get email properly delivered into the primary inbox without it going into spam or the promotions tab.
Tyler Jorgenson (15:40.736)
Yeah.
Joe Stolte (15:43.02)
And so most people have just written off the category. It’s like, cool, I’ll go SMS, I’ll buy more traffic. Or they just won’t mail their list. And the longer you don’t mail your list, the more stale it gets, the harder it is to actually deliver now. Because Gmail and Outlook and Yahoo, they’re all using AI to filter your emails at the individual level, right? I think the sticking point is in the beginning was most people weren’t interested in sending an email to all their individual subscribers. That just wasn’t a thing they were ready yet, but they didn’t trust AI. But that’s changing a ton.
Tyler Jorgenson (16:11.156)
Hmm.
Joe Stolte (16:12.964)
and more more of our customers have enabled that feature. I think the other thing is that people ask, will it sound like me? Will it sound like my brand tone and more? Will I sound like a robot? And, know, we’re light years ahead of sounding like robots. If you give us a, like a 30 word writing sample, we can approximate exactly how you talk and write. Also, we scrape your website to figure out who your ideal buyer is and what you sound like, your brand colors, everything. You literally don’t have to do any of that. You just sign up for trial and our AI will do all that work in the background.
Tyler Jorgenson (16:22.485)
Right.
Joe Stolte (16:42.584)
So I think the big sticking point is people just don’t trust AI or they have some hang up with AI doing it for them and they’re worried that they’re going to, it’s going to screw it up. And the, and the reality is that AI is just, it’s better, faster and cheaper than a human is in this specific domain, in this specific use case. Now open heart surgery, landing airplanes, et cetera. There’s a case to be made that no, the human should still do that. But in this domain, like curating millions of pieces of content, looking at hundreds of millions of pieces of data and then writing and.
like making images and like sending news, like emails. No, like that’s, that’s the fully AIifiable thing. It’s way better than humans at this point. And so that’s been the major sticking point is just people’s comfortability with AI. Um, but it’s fascinating how much better it’s gotten even in the last six months. I mean, it’s really incredible.
Tyler Jorgenson (17:21.23)
yeah.
Tyler Jorgenson (17:31.436)
Well, and that’s the thing, people that dabbled in AI six months, 12 months ago, what it is today versus what it was then, it’s light years different. And I was having a conversation with somebody just the other day about this, where how long it took for the internet to go from version one of, oh, I logged on, I got an email address and I bought flowers online too. I do everything on Amazon Prime and I don’t, if it’s not there, I don’t buy it. That was 20 years.
Right? Like, but the, the exponential growth of AI is that that much growth has already happened. Right. And that’s in the last six months, 12 months, that much improvement of the technology or just what’s happening. What are some things that do scare you with AI?
Joe Stolte (18:14.566)
some things that scare me with AI. Well, really quick, before I answer that question, I just wanted to add that like email is the original killer app on the internet.
It’s the oldest, most useful app, has more daily active users than any single social media platform. Everybody in the world uses email for their business. So we like to apply the new to the old. I just wanted to make sure that I got that out. Yeah. Most people don’t know that. Like I think it’s like social, I got to buy ads or have to do these other things. So what scares me about AI? I’ll tell a story. know, when…
Tyler Jorgenson (18:32.873)
Right.
Tyler Jorgenson (18:36.693)
I love that.
Joe Stolte (18:47.03)
Last year or so I was at Joe Polish’s Genius Network, Hunter K Mastermind, and I was speaking on AI and a bunch of people in the room started talking about, what about this and what about that and the ethical considerations and like, is it good? it bad? And then Dan Sullivan, who runs strategic coach had something amazing to say. He was basically saying, look, as a species, we’re terrible at predicting the future. Otherwise we’d all be rich. We wouldn’t even be sitting here. Right. However, we’re really bad.
We’re terrible at predicting the future. However, we’re very good at, assigning meaning to things. Right. we were very good at assigning meaning to things. Everything that happens, we automatically assign a meaning to it, for survivability or, or, or whatever. but for, AI, when you’re predicting the future, a lot of people are basically pouring their meaning about the future into AI. And so if people are optimistic or they’re scared, you’re basically just getting their meaning and they’re marketing their meaning on the future to you. It’s their story. It’s their.
value system, it’s their belief system. And I happen to have a belief system that believes that AI is fundamentally more amazing and optimistically good for the species than it is bad. The things that concern me about AI, I don’t feel like I have a ton of control over. Like there’s four domain applications where AI has a lot of uptick and is getting a lot of economic value. One of them is sales and marketing in a business context.
Tyler Jorgenson (19:46.454)
Mm-hmm.
Joe Stolte (20:14.114)
But one of the four, I won’t go through all of them, but one of the four is war, right? There’s a tremendous uptick in the technology we’re using to effectively kill each other. And so do I think that turns into Skynet and some like doomsday terminator thing? I don’t know enough to have an informed opinion, but I don’t love that this technology is being used in that capacity, but I am super encouraged by all of the positive.
implications that it has for our species, everything from coming up with breakthrough drugs. Think about getting to the point of longevity where you may never die because at a nano level, we now have technology and compounds and super computers and AIs that are finding chemical concoctions and drugs that we never could have figured out and putting together drugs to cure cancer and reverse heart disease or stop Alzheimer’s like three of the biggest causes of death right now. That’s
feels very imminently in our time as a possibility. And I don’t think that gets enough shine. That’s not my domain of expertise, but we happen to run one of the longest longevity newsletters in the internet. So I know a bit. That’s amazing, man. Like we could cure cancer in our time, right? We could cure the most savage diseases that killed all of our family members. Everybody has a family member that died from Alzheimer’s or heart attack or cancer, right? So.
Tyler Jorgenson (21:15.585)
Yeah.
Tyler Jorgenson (21:27.339)
Yeah.
Tyler Jorgenson (21:39.254)
Yeah.
Joe Stolte (21:40.162)
That’s very exciting. mean, think about cars and driving and mobility. mean, AI is going to revolutionize that. We’re just at very beginning. So in my opinion, I’m a see only opportunity entrepreneur and I, all I can see is opportunity and it’s, it’s awesome.
Tyler Jorgenson (21:54.122)
Yeah. Yeah. There, there is so much opportunity and you know, like you said earlier, there is a little bit of like fear mongering or oversimplification where people say, well, you know, you’re either going to embrace AI or work for someone who did right. And it’s not that those things aren’t true. Like you said, it’s more just that sometimes by oversimplifying and turning them into soundbites, they learn, they lose their punch and there there’s no longer really any meaning to it.
If you’re talking to, you you’re, saying, Hey, if you really got to at least start adopting AI, and maybe you don’t know where to start, right. But daily obviously is a great place. If you’re, if you’re, if you have people that need to hear from you and you make money by talking to people, it just seems like a no brainer to me.
Joe Stolte (22:38.232)
Yeah, absolutely. And if you want to control your own destiny by collecting emails and SMSes and having conversations with those people without being beholden to the social media algorithms or having to pay for it. I’m a big fan of email. It’s kind of the backbone of how we do business. And we just have to be very, very good at doing that in a way that gets more eyeballs on your stuff.
Tyler Jorgenson (22:49.888)
Yeah.
Tyler Jorgenson (22:57.494)
You know, and you mentioned that like email is the kind of the original app killer or I think that’s how you mentioned it. And it’s fascinating. Yeah. Yeah. Yeah. Because you look back at, you know, when you had my space or when you had, you know, when you first signed up for Facebook or when you got excited about vine or whatever it was, and you may have had the same email through all of that, but you don’t still log onto vine or still log onto my space. Right. And so things change and the platforms change, but
Joe Stolte (23:03.576)
Killer app, yeah.
Tyler Jorgenson (23:27.402)
most of us keep that main email and even if it’s your spam email now and you have a secondary email, how do you guys navigate that? Is your AI able to see which one’s like people’s real emails?
Joe Stolte (23:37.74)
Yeah, I mean, it understands human clicks and bot clicks.
because we have a feature where we will make content for you and embed it in your newsletter and we can track like eye scroll depth and all that kind of stuff. And bot clicks are very predictable. Once you find the pattern, you can identify it and weed them out. So yeah, like yes, there are a non-trivial amount of bots doing things, especially if you work for a large company and you’ve got like spam filters that are crawling forward and figuring things out to keep you safe. But we know who’s clicking and what their patterns are. You know, if you keep clicking on the same thing, like our
I know is the difference between you clicking on general marketing stuff or brand marketing or direct response marketing or button color testing. gets a sense of like, what, is this person into? and in a bot that’s doing bot clicks typically doesn’t have that same pattern. don’t, they don’t magically get interested in like direct response button color testing, the same way that you would. So yeah, we have a way of determining that.
Tyler Jorgenson (24:31.2)
Right, that’s cool. With everything you guys are doing with Daily, you’ve all these amazing clients, give me one of the coolest case studies of just maybe turning something around for someone.
Joe Stolte (24:44.226)
Yeah. man, there’s so many. One of my favorites is there’s a company that is called, they’re called Roden Roofing.
Tyler Jorgenson (24:46.26)
I know it’s probably all of them.
Joe Stolte (24:53.096)
and they, they became a client in the early days. We, we can’t even sure like, will this work for local business? and, we, we launched our newsletter and this is right at the point where the company was blowing up and I, there was a point where I knew every customer and I knew every shred of data about every newsletter, but this is right where we were really blowing up. I was the first time I lost track. didn’t know all the customers. And so I was in a strategic coach session and I got sat at a table.
And the guy just comes up and introduces himself to me and he’s like, Hey man, I’m a customer of daily AI, like, really proud of it. And I was like, I love that. I love that. Like the roofing company and I don’t really know anything about his situation beyond the fact that I now know him and I know his company. A roofing company may not have the technical skills to do anything even remotely close to that.
And in like eight minutes, they can go use our AI agent and launch a newsletter and have the best capabilities of sending a newsletter on the entire market. They just get the leapfrog. Everyone that got stuck on MailChimp or HubSpot or all these other CRMs that are, you know, they aren’t intelligent. They don’t, they don’t actually move the needle for that specific outcome.
And just get an amazing outcome, get like a 40, 50, 60 % open rate and then start to see that economic benefit. That was pretty cool. But you know, there’s, literally dozens and dozens of those exact stories where it makes me happy, man. That’s, that’s what we’re here for. That’s who we’re here to help.
Tyler Jorgenson (26:03.222)
Yeah.
Tyler Jorgenson (26:08.096)
That’s super cool.
Tyler Jorgenson (26:16.24)
You mentioned, you know, all those other CRMs, all those other email things. think anyone that’s been in business more than a few years has had at one point, got a MailChimp account at one point used constant contact, right? Has done all these other things where they are simply a tool, right? You have to, you still have to log in and set everything up, make sure it’s going to email send correctly. If you’re wanting it to come from your domain and all these things have to happen. And I watch as so many entrepreneurs and business owners get overwhelmed by it.
Cause they’re not tech proficient or they’re like, I know how to, I actually just had somebody say this to me recently. Like I’m a mental health professional. just help people. I don’t know how to set up DNS records. Like I don’t even know what those are. And they were so overwhelmed by that. and it, they felt like it was taking them away from their purpose to try to work on the tech. And so how did you guys approach what you do with daily to, to like fight against that?
Joe Stolte (27:07.79)
Yeah, the two biggest sticking points for getting a customer launched is you have a seven day trial. And this is a batteries included uphill battle for us is getting you to upload your list or to log into your CRM to API it over and then getting your DNS records set up. And so we have, we built an agent that basically does both. Like it’ll go into your CRM and stagger your list. We’ve got two way API integrations with almost every CRM on the planet.
But then for DNS, it was really clever. We just came up with a user. We came up with a really clever scenario. Uh, there’s an off the shelf tool that we incorporated. And then I think we rebuilt it where if you just log into your go daddy, it’ll go find the domain. It’ll put the records in. It’ll do all of that for you. It’ll test it. It’ll do a little send and you just hang out there for 30 seconds. And it’s like, thumbs up. We’re in good shape. You know, and obviously this is like nerd baseball, but it takes time for DNS records to propagate. But we really, I think our product team has been.
banging their head against the wall on that one for a long time. That’s unfortunately one of those things in email that’s frustrating. Everything else, we totally empathize with that exact pain points. Like I’m here to help that I’m here to help solve people’s problems for a profit. And all the rest of this is just friction. We get it. Like we want this to feel like a seamless slam dunk and every single customer that comes through, offer a human just get on the phone with a human in the United States.
Tyler Jorgenson (28:12.641)
Yeah.
Tyler Jorgenson (28:24.267)
Yeah.
Joe Stolte (28:31.042)
that understands email better than the top 1 % in the world. And he’ll just hold your hand, he or she through this process to get you through whatever you’re stuck on, give you feedback on your hooks and your, your, your designs and all that. And we, we don’t even charge for that. So when you go start a newsletter and just go have a 30 minute conversation with one of our experts just to get you launched, that’s what I mean. Like we’ve invested in people and tools because we want to honor your ambition and just be helpful and let us take care of the tech stuff. Let, let’s get that off your plate.
Tyler Jorgenson (28:59.596)
I love it. There’s been companies that I’ve worked with over the years that understood that those are real pain points and they’re going to minimize them and automate and make them better. And there’s other ones that just kind of take the approach of, the tool is good. You have to figure that part out. I, the ones that grow are the ones that continue to try to make the customer experience easier and better. All right. I want to transition just a little bit as we get here to the end of the show. To me, business is not about just
business is about creating a life that you actually love and you don’t want to escape from. You’ve had some cool stuff happening in your life. What’s one item on your personal bucket list you’re going to accomplish in the next 12 months.
Joe Stolte (29:39.086)
I love that question. Well, we just had our third child, my wife and I, my wife, Judy, we’ve been together 21 years. We just had our third baby. So.
This next year for us is going to be about taking a lap around the world. We’re to do what’s called world schooling. We’ll just take our kids around the world and let them experience the natural terrain and let consequence be the best teacher and try not to get in too much trouble. And that journey is going to partially start this summer. We’ve got a bunch of travel plans. We’ve got a place in Hawaii. And so we’re going to be gone for three or four months with the newborn. Let him grow a little bit more. And then probably January, February next year, start the 12 month adventure of.
Tyler Jorgenson (30:00.779)
Love it.
Joe Stolte (30:17.368)
just going like trying to run two companies, a family with three kids and just take it one day at a time.
Tyler Jorgenson (30:24.426)
I love that. I am such a fan of travel and letting kids see the world. I just, think that’s the coolest thing, man. Joe, I want to thank you so much for coming out on the show, sharing your optimism about what AI is possible and the good that it can do in the world. I hope everyone checks out daily.ai. We’ve got some gifts and some special stuff in the show notes, so make sure you check those. And to all my biz ninjas, wherever you’re tuning in, watching or listening, it’s your turn to go out and do something.
Alright, got that one more question for
