Who is it?

Howard Tiersky

What was this episode about? 

In the ever-increasingly competitive race to win digital customers, what does a brand has to do to keep on thriving? 

To help us answer this question, I am joined today by Howard Tiersky, the author of the Wall Street Journal best-selling book Winning Digital Customers: The Antidote To Irrelevance.

Howard is also the Founder and President of FROM, The Digital Transformation Agency. He has been in the digital marketing space since the early internet days and has a deep passion for digital innovation.

To thrive in the digital age, you have to keep providing a seamless online experience to your customers. The reality of today’s digital world is that you have to keep changing and pivoting to meet your customers’ expectations.

Listen in as Howard talks about how to remain relevant to your customers, the secret formula to earn customer loyalty, the art of great customer experiences, and much more.

Key Takeaways

  • The art of great customer experiences (02:03)
  • Bootstrapping a digital marketing agency (04:37)
  • Why Howard decided to write a digital transformation book (07:36)
  • The secret formula to earn customer love and loyalty (11:17)
  • What brands really need to be paying attention to (18:22)
  • Why many great products fail (21:04)
  • What Howard plans to accomplish in his bucket list in the next 12 months (25:44)

Additional Resources

Get a free chapter of the book here: https://winningdigitalcustomers.com/

Learn more about what Howard and his team are doing at: https://www.from.digital/

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