Disclaimer: The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
Intro: 00:00 From ABC News Radio, KMET 1490 in Southern California, this is BizNinja Entrepreneur Radio, with your host, Tyler Jorgenson.
Tyler: 00:14 Welcome out to BizNinja Entrepreneur Radio. I am your host Tyler Jorgensen. And today I get to speak with a friend of mine who is coming to us from the wild West of Arizona, I believe, right? Yeah, that’s right. So Chad Thibodeaux, who is somebody I met back in August of 2017. Now if you’re new to BizNinja Radio, we cover the entrepreneurial journey and the story of what it is like to be an entrepreneur. And Chad has a phenomenal one. He is the creator of the seven-day launch challenge and launchit.live. He has created catapult and countless other things. But things weren’t always so exciting and robust. So we’re going to unpack things. Chad, welcome to the show.
Chad: 00:54 Hey man, Tyler, thanks. I really appreciate it. What? It’s not often I get to be on the world’s best BizNinja Radio Show,
Tyler: 01:01 The world’s best BizNinja Radio Show weighted caveat. That is absolutely right and true. Appreciate it. So I was actually a guest on one of your early shows when you were kind of getting going bill. Yeah. So we met at a really interesting time of really both of our careers. August, 2017 I was at the end of a business partnership where I was starting to kind of changed directions. You are in a definite fork in the road. Tell us a little bit about when you realized you’re an entrepreneur and that big change that was happening back then.
Chad: 01:31 Yeah. So for 19 years, man, I was in an interesting industry. I was a pastor of a church and some relatively large churches. I wrote a book called the 90 day turn around. In addition to pastoring, I would travel the world, helping churches go from grab to fap in just 90 days. Cause what we found out was if you don’t make the shifts quickly, you’re never gonna make it right. That’s true in most of our relationships and most of our businesses. And it was definitely true in the church world. And uh, so I did that for 19 years. We had found a lot of success. Found my identity in that. Then one day the Mrs. decided she didn’t want to be the Mrs. anymore. And if you know anything about the church world, when you get rid of the Mrs., you get rid of your career. And and up getting fired as a pastor. And I found myself in a situation that so many of your viewers find themselves in that is at, not just at a fork in the road. But at a complete lack of identity, having no idea who they are, where they’re going. I was 40 years old and I’m like, Oh my gosh, now what? And I felt like my best days were behind me and I just could not see a clear path forward. So I, uh, took a shot at this entrepreneurial game. I had been an entrepreneur most of my life, even in addition to the pastoral world. But never in digital marketing. So I started just building some online courses and I got pretty decent at building funnels. That’s how you and I met at a, you know, we both were top 30 a click funnel designers and we met at the design fun.
Chad: 02:46 But it was really at that event. It was really that week that you and I met each other. That was a defining moment for me because what I found was, as you know, Russell Brunson had, uh, not only named me a top 30 designer, but actually selected one of my designs as its top six. Right? And he gave me a lot of accolades, a lot of praise, and I found myself getting an award and some accolades doing something that I completely hated. I hated building funnels and I’m like, my gosh, is this what my future is? I’m going to sit behind a computer and like build funnels for the rest of my life. I mean, God forbid there’s gotta be more than that. Right? And I remember going home after that design and there in Boise, I remember going home and there was a 28-year-old girl that I was staying with. It was an Airbnb, but she was the owner of this little apartment. Cause I was so broke. And as she asked me the question, she goes, well you know, if this isn’t what you want to do then what is it that you want to do? It’s so interesting cause I’m 40 years old. I have found myself having to ask that question again. But I didn’t really know. And um, and so I didn’t want to take the path of least resistance. So I sat down and what I figured out was I had, I had some strengths, I had some skills and I figured out what my skills were. But I realized that those skills were all based upon the identity of being a pastor. And it was at that particular moment when I said, I’ve got to be able to separate my identity from who I am from what I do.
Chad: 03:59 And what I said was, I am a good teacher. I can make complex things simple. I am a good marketer, I am a good strategy, I am a good coach. And so I have to work with people. So it was in that particular moment getting one of the greatest awards in my life. One of the best recognitions of my life. It was at that moment where I had to turn my back on funnels and say, no one I’m going to do, so I’m going to start working with people and I’m going to begin helping them coach or I’m going to begin coaching them and helping them launch their business. One more thing and then I’ll turn it over to the how I got into the launch world, and this may help some of your audience is when I was going through counseling after my divorce, the counselor asked me, she had, what would you say? What would your ex-wife say was the single worst thing about you? And I said, Oh, that’s easy. She would say that I start a lot of things, but I don’t finish a lot of things and I told the guy, I’m like, man, that’s so true. I see. My dad used to tell me that people might, shirts would tell me that. They said, yeah, you’re really good at starting, but boy you get bored with the process and you just give up. And so I told the guys like, I need to be able to fix this. And he looked at me in the eye, he goes, well, you’re right. That is exactly what she said. He goes, but why do you look at that as you, as the worst thing about you? He goes, do you know how many people can take something that’s already started and make a blossom and make it great? He goes, but do you know how rare it is to find someone like yourself who could take nothing and make something out of it? He goes, dad, as your [inaudible] weakness, look at that as your best strength. And he goes and turn that into a career. Figure out a way how to start things. Thus, my company catapult was born where I said, this is exactly what I’m going to do. I’m going to hell. I’m going to cap help people catapult their business. I’m gonna help them start their businesses. And so for the first two years of the catapult, that was my motto. We help you start. And so that’s how I got into it. And I said I’m going to coach people around the idea of starting.
Tyler: 05:41 That’s cool. So that’s what’s really interesting about that is that’s something that Russell says every entrepreneur needs to identify quickly, right? Are you the type of person that can start or type of person that can finish and then find matching people either as employees or partners or whatever it is. So what’s interesting is doing what you did, which is basically you weren’t at a fork in the road, you were at a cliff, right? And you had to make a complete new shift. You had an opportunity to take on one identity and you pushed it away, and then you were able to identify what you had previously thought was a weakness and turn it into a strength. Right. How did you surround, like you’re still gonna start a business around helping other people start, right? And you did it for a couple of years. How did you, within internally make sure you had finishing power?
Chad: 06:24 Yeah. So well what I did was, was I identified what my sweet spot was and said, I’m going to build a business only around my sweet spot and then I’m going to just say no to everything else, right? So I’m only going to help people take their idea and turn it into a business. We, we, so the online course had created, back then it was called launch 28 I’m gonna help people take their idea and launch it into a business in 28 days or less. That’s what it used to be. And so I said, I’m just going to stay single focused. That’s all I’m going to do is I’m going to niche down into helping people start. That’s what I was great at at the time, a sense of developed so many different skill sets. But that’s what I was great at. So what I did was I just said no to everything else I said yes to. What I was great at and what it did was it allowed me to specialize. You know, what does Malcolm Gladwell say? That you have to have 10,000 hours to become an expert. And what I found out was was by specializing and going all in on what I was great at, I could elevate myself to an expert very quickly and because I had a set of communication pipes from my pastoral days, I could communicate what I was doing much better than most other people, which cut my expertise time down drastically because I was able to adVance over so much in my competition just because I could vocalize what I was doing and they couldn’t.
Tyler: 07:31 Yeah, absolutely. That’s really cool. So you went from having doing some cool stuff, getting an accolade, media, you know, hanging out with me for a couple days in Boise and 28 other really amazing people. What’s really fascinating is a lot of which did not really stay in as the design focus. Right. Even though we were the top 30 designers, that was a catapulting jumping off point for a lot of people. And it’s really, it’s been fascinating watching the journeys in a very short amount of time. Yeah, pretty significant over the past two years for that group. What we got.
Chad: 08:02 So many people that have gone on to, you know, several, I’ve gotten two comma club awards, some to come club X awards. Some of you know, we’ve just done some many people including yourself, done some really cool things.
Tyler: 08:13 It’s been truly remarkable. And so really it was a turning point for you. But when you entered that room, you were struggling. Yeah. When you left, it wasn’t that that event changed your life, but your mindset, I think it was almost like hope was restored. Right? And it wasn’t that direction that you stayed, you went a totally different direction. So what would you say to an entrepreneur who has been out there failing considerably and just maybe feeling like, man, why should I keep battling this? Maybe I’ll just go get a job and I’m not saying that’s a bad thing. What’s your advice there?
Chad: 08:48 Yeah, so let me back the train up just a little bit. So August 11th, 2017 which is, we were there, Boise a was a turning point for me because that day, the day I was getting ready to go to Boise, that night I had a skating party with my daughter. And it was also the day we found out my home in South Carolina would be in foreclosed by like crazy, crazy day. And I had 11 bucks in my pocket, Tyler. And so I’m like, okay, I’m not going to see my kid for a while. I’m going to give her the greatest daddy daughter date ever. You know, she was only six years old time, the greatest daughter date ever. And I don’t care how crappy my life is. I’m going to focus on the here and now and I’m just going to love this. So I had 11 bucks in my pocket. We’d go to take her skating that night and we had a little coupon to get in for five bucks. And so I get in and the lady goes, it’s like $10 and 18 cents or whatever it was. And I found myself, Oh my gosh, she wants all my money. I’m like, shoot, that can’t happen. And so what she was saying was, it’s five bucks for me, five bucks for her. And so I used my every ounce of communication, building two master’s degrees in communication. And I use every honestly communication skills that I had to be able to talk to this little 16 year old girl and a pair of, you know, a miniskirt and reverie impulse to let me in that door for only five bucks. And we got in and we got in. My little daughter was like, daddy, can I have a glow in the dark necklace?
Chad: 10:01 And I said, well, how much is it? She said, three bucks. So I got three bucks, baby. So I gave her three bucks. You got that glow in the dark necklace. And then the next thing was she got on the skating ramp, Tyler and she fell and she hurt herself and started crying. And uh, she noticed that these other little kids had like these little white walkers, like they can hold onto why they skated and help them up. And she was, daddy, can I have one of those? And I said, well, let’s go find out how much you are baby. And the girl told it was five bucks and I was out of money. I didn’t have it. And I remember as a 40 something year old guy just standing on the skating rink, looking down on my six year old daughter with big gigantic crocodile tears coming down my face looking at her and saying, and literally having to admit that daddy was a screw up. And all I could think about as I was looking at her with tears coming down my eyes, cause I couldn’t even take care of my own six year old daughter. That’s something had to change because what I was doing wasn’t working. And all I could think about was not only does something have to change, but I am so not living up to my God given potential because I’m just chasing the dollar. I’m just doing something that I can to make a living, but I’m not making a difference. And so that was the mindset going into the design of fun back then. So we’d go to Boise, we get the award, blah blah, blah. And then I, and I just changed my mind, but in Boise, when I got the top 30 accolade, I had made the decision that if I was going to get into coaching, I didn’t care if any of my funnels sold or not.
Chad: 11:17 I had something that if you’re going to make a change in your life, you’re going to have to find, and I had a credential, I had something that I could use to let my mind know that I was good. Because up to that point, I wasn’t quite sure that I was good. Okay. Because I was the only one that sort of thought I was good, but nobody else thought I was good at least. So I thought, so when I got that external accolade that I had something to grab a hold. So what I would tell your audience is if you’re at a fork in the road or you’re trying to figure out how to launch your business or scale your business and you can’t figure out how to do it, you have to find that accolade somewhere. Okay. Somebody somewhere thinks you’re good. And so here’s what I do. You’re probably not going to get a top 30 from Russell Brunson himself. So you’re going to have to go out and find your own credential. And so what I tell people to do is you need to go find one, two, three people to work with and whatever you’re doing, and you need to help them free with a string attached. And what that means is, is you’re gonna help them absolutely free with what you’re doing. But in exchange, they’re going to give you a written testimonial, a video testimonial, and they’re going to help make sure that your product is great. And so that’s you going out and finding your own credential, finding your own accolade. So if you can work with two or three people and you can refine your process. So now that you have a product, you can get out to the world that you know is good, you have two, three, or four people saying that you are good.
Chad: 12:30 Now you have something to hold onto. And you can use that accolade to convince your mind that you are good at what you do. You are worthy of making money. You are worthy of scaling your business, you are worthy of getting yourself to the next level and you can carry that up to the next level. And that’s all that is, is trying to gain momentum because momentum is simply forward motion fueled by a series of wins. And so what you have to do is you have to be able to just simply give yourself a win, okay. That you can hang onto and then you can move to the next one. But what we try to do is we try to tackle the whole thing. So if you’re running a marathon, a win is not crossing the finish line. A win could be getting past the first sprint. A win could be getting past the first mile marker, a win could be getting past the five mile or whatever. You have to create a set of credentials and a set of wins to give yourself momentum.
Tyler: 13:20 That’s awesome. Momentum has always been a big part of entrepreneurship for me, and I love that idea of kind of unpacking it, breaking it down into milestone wins, right? Like, okay, what? Sometimes in the entrepreneur world, sometimes the win is that you got out of bed that day. Yeah. Because sometimes it’s hard, right? And we’re human and we want to always, it’s easy on social media to think it’s always, there’s two friends on social media, right? The one that everything’s always amazing and the one that everything’s always horrible, right? And the truth is somewhere in the middle. Right. But it’s real and it’s real life and we’re battling self-perception and competition and all of these different things and comparison. All these battles that we do, we deal with. So you do this, you get some momentum, you get some stuff going. Then in your story back again, right? You start generating some cashflow again. Bye. Going out and helping others and doing a little bit of coaching. You’ve made a few pivots along the way since then, and now you’re doing some really big stuff. Yeah. Tell us about how your vision has grown as you’ve grown.
Chad: 14:15 Yeah, so what happened was, is when I first started, I was like, I was going to do something that I knew I was good at. And so Russell Brunson had come up with what was called the two comma club award and everybody was like, yeah, we can help you get a two comma club award. I’m like, you know, I don’t know if I can, but you know what I can do is I can help you make your first dollar online. So we created back then what was called the one comma club award where I was going to take you from zero to your first step because I’ve always felt like your first thousand dollars is the hardest money to make. Once you make a thousand bucks, you can do anything. So we launched 28 just simply made your first. So we got you to the one comma club. So once I did that, I realized that I had the skill power necessary to be able to help people do that. But as I took my knowledge and implemented to help people make their first thousand dollars, I realized that, okay, I can do better because now my mind has grown. So here’s what happens. Okay, I’m going to give you a little illustration. So what happens is at the time I did not have the ability, I have the want to, but I did not have the ability to help people get to two comma club award. But I knew I had the ability to get people to one comma club. And so instead of saying, Oh my God, well I want the mindset to get to two comma club. What I did was I lowered my standards and said, I’m going to do what I can do.
Chad: 15:18 I think I can get to one comma club. So what I did was I achieved something and then then my mindset caught up. And then what I did was I said, okay, well I think I can help people get to six figures. And I remember back when I had my first six figure day, Tyler, it changed my mindset. So now you know, I want to get to six figures. So I set a goal, I could create a set of actions to get me there. And then my mindset caught up and then I said, okay, well then I want to get him to hear it. And next thing you know, now I’m at the two comma club award and my mindset is there, but it took me coming all the way down saying I just want to accomplish something. And so what I did was I started helping people with their one comma club award. Got a lot of notoriety. We started what was called the design Academy, where we wanted to help people give all their stuff away and get paid for it. And little did I know that that was going to be a catalyst for me, that as I helped people literally all around the world for free, that they were going to be my microphone to the world and get my goodhearted coaching, my ethical, the principles of ethical persuasion. They helped me get it out to the world that were my megaphone through the concept of generosity. And that’s when I learned, Oh shoot. Well, if you’re going to move from scarcity to abundance, well generosity is the catalyst that moves you from scarcity to abundance, right? Cause that’s what happened to me. So I said, okay, so now I want to do this. I’m gonna help people get their first thousand dollars but I’m gonna help you do by giving all this stuff away through the power of generosity.
Chad: 16:30 So into my mindset expanded. And then as I, as I began doing that, really big names in our industry, people like Elizabeth, people like Dan Henry started coming to me and they’re like, dude, you’re like one of the smartest people that we’ve ever met. And I’m like, no, I’m not. They’re like, no, like you really are good. And so now your audience is here. This, I needed to find some, when I first started, I needed to find something that I could believe in, so I had to go out and create my own credential. But there comes a point where the outside world begins telling you stuff about you that you have got to own. You’ve got to own it. If somebody says that you’re good at something, do not play mr humble and say, Oh, well what? I’ll say, well, hell yeah, I’m good at that. Thank you very much. And you know what? Rise up to the occasion and be good at the potential that they see in you. So people like Elizabeth [inaudible], people like a mind went gold and people like it. Dan Henry started seeing some greatness in me and they started telling me, Chad union started selling your stuff for a lot more. And I’m like, well, I can’t really sell myself for a lot more because I’m only helping them get 1000 bucks. Right? And then that’s when they said, no, you can really help people make a ton of money. So we started building funnels, sort coaching people, and then we helped seven people make $1 million in one year. And that’s when I said, well shoot, maybe we do have some skills that can help the world. And so I gave myself permission, and this would be the third part of this coaching.
Chad: 17:51 I gave myself permission to step into the greatness that was already inside me. I made the decision that I did not need permission from anybody else to be great. I simply had to give myself permission. So I gave myself permission. I raised my rates to a lot of money, started charging 25,000 bucks. And what I found was was that it’s a lot easier when I was charging like a thousand bucks for coaching, that was a hard sell. When I started starting at $25,000 for coaching, that was the easiest sell in the world. And that’s what shifted everything for me. That’s where I am today. So what I learned was, is it’s so much easier to sell a $25,000 product than it is sell a $25 product. And also what I learned was you have to be more of an expert to sell a low ticket product and make a living, then you do a high ticket product to make living. And once I proved that to myself, I said that’s yet. So I started a couple of coaching programs and this is what I got now. So I started small event, big product where I’m going to help people create small events between 12 and 24 people and profit six figures in a weekend. Right? So that’s one of my statements and programs. That’s the other segments. Your program is called high ticket mastery. To help amateurs create a high ticket product between 12 and $25,000 and sell three to five of them every 90 days. And then my third signature program is launch it live and launch accelerator as we call it. How do I help people go from ideation to activation, activation to automation, automation to domination, and just four days using live events right here at my home. So they fly into Gilbert. I’ve got a big old gigantic home and they get to stay in doors.
Chad: 19:18 And I am, I’m in my studio right now. We have a big learning center over here. And, and uh, they fly in literally from all, I’ve got somebody here now, they fly in from all around the world and we teach them for four days and we just see them get instant success and momentum and, and that’s what we do now. But it all started with mindset, just doing what I can do. Okay? So do something you can do today to help you do tomorrow, which you can’t do today. So I started helping people launch thousands of other products. Then from there I figured out how to get them to six figures and then from six figures I help them get the seven figures and the seven figures. I was able to take all the talent that I had earned and gathered of course, and I gave myself permission to be a guru, I guess if you want to sure. Say that. Yeah. I gave myself that permission and when I did everything just aligned.
Tyler: 20:00 So let’s talk through how you moved from being a great, like thinking starting to many things was your weakness to now having three high ticket coaching programs. So in the early days of entrepreneurship, especially when we’re, when people are solo preneurs a lot of times they’ll use the word we and it’s like, Oh well it’s me and then fake me. Right? And like [inaudible] and I think that’s okay. Like that’s part of the process, right? Because there’s, there’s the you that does the sales and you that does the fulfillment. But how have you, what have you done from a tools, the tactics, that kind of standpoint to guard against falling into the lack of finishing?
Chad: 20:36 Yeah. Okay. Well really simple. Keep it simple. When I, when I learned from the very beginning was that people were willing to pay me $25,000 for products that were not even created yet. And so what I learned was if I just simply come up with the name, so high ticket mastery, and I come up with a persuasion statement. My persuasion statement is we help you create a high ticket product between 12 and $25,000 and sell three to five of them in 90 days. I put a price on it. So my price for that product was $25,000 okay. And if you sell one, you break even. Right. Okay. So you put a price on it and you give people a way to purchase. That’s really what they want. They wanted to know what it was. So I just simply created a syllabus for that. And mean. What I found was if I created a syllabus for it, people could see it and people could earn it or people could understand it. Then they actually did the follow through and the fulfillment. And so what I said was, I’m not going to do anything for them. I’m just simply going to create my syllabus and I’m going to create a pathway because that’s really what you need. You just need a step by step process and pathway to people for people to get from where they are to where you want them to go. And once I had that pathway clear, I put it in writings and in syllabus so they can see it. Then I could give it to them and I can let them do it. And then all I had to do was what I was great at. I just had to help them start. That’s it. As long as I help them start, then I can build a community of people. And this is probably what separates my group from so many others is I am biased. You know most of the people in my group. Yeah. I just so happen to think that I have the best dug on community in the history of the world and by building a community of finishers. I don’t have to finish. I just have to start and let everybody else help everybody else finish.
Tyler: 22:12 I’ll tell you what is most unique about your group is that I know most of them from other groups. Yeah. And what I think is fascinating about that is two things. One, that whatever syllabus you gave them work like they were able to finish, they were able to actually get to that next step. That I know when I met a lot of these people before, they weren’t at that point yet. They were in the process. And I think if you don’t want to undermine the fact that the stepping stones that get them to a point, right. I think we all have those, right? Yeah, absolutely. But like I love that concept of community of finishers, right? Like you have people that if given the right syllabus and access and follow up in coaching and nudges on those bad days, that kind of stuff, like they’ll get it done and they’re going to finish and they’re gonna have a pathway. It’s really cool.
Chad: 22:57 if I tell my daughter, Olivia, I want you to take this piece of tape and I want you to bring it and put it in that trashcan and that’s all I want you to do. It’s very easy for her to, to accomplish it and get a whip. And most coaching programs, if they’re good, they’re that simple. Take this and do that. But what happens is so many of us are on a journey to prove to everybody how much we know. So we make things so complicated. And so, uh, I mean there’s some really big coaching programs out there that people pay a lot of money. I paid some money into one and I literally got on the first day and I asked for my money back. I’m like, I, that’s a full notepad. There’s a, just to unpack it all right? Yeah, it’s just, it’s just stuffs assistants. And stuff. And so what I’ve done is say, no, no, no, I want to get rid of all this stuff. I want to get rid of everything. And so reason why it’s so easy to finish is because there’s nothing there. It’s simple. Do this, do this, do this, do this, get this. Okay, well what else? No, no, no, no. That’s it. Do this, do this, do this, do this, get this. Okay. Yeah, but what else? No, no, no. There’s nothing.
Tyler: 24:02 Yeah. And it’s so bad. I think most people would fall into the trap of thinking they have to provide such a massive value stack or a, and value stocks are good. Like it’s part of the process, but like where they, okay, I’ve got to have, it’s got to include a membership course and that membership program has got to have 4,000 hours of video. And I’m like, no one’s going to watch it. And you’re only gonna add to the noise. Like you’re saying, get rid of the noise.
Chad: 24:24 Yeah. So let me tell you what, let me take those. You wanna know who buys those programs? People that don’t finish. People who don’t finish because people who are successful in life, okay. People who are successful in life, they value one of two things. They either value their time, where they value their money. Okay. And what I find is when I keep it really simple, I attract the people who value their time and because they value their time as their greatest asset and they don’t care about money. So they’ll pay me a ton of money if I can save them time. So I always say I don’t ever work with people who cannot get there on their own. Okay? So I only take people in the program that I think can accomplish whatever they’re trying to accomplish on their own. But what I do is I save them time, energy, effort, mistake, and money, right? But because I’m simple, very, very simple, I just have a seven step process because I’m very simple in what I do. People come in and look at that and say, I can do that and then they’ll pay me a lot of money cause they can get the result that they want. Nobody. And people want a quick result. Right in the end. I mean in Thailand, if I came to you and said, Hey, I’m gonna help you make $1 million, and you’re like, great, shout, I’m in, how much you can charge? I’m, I’m a, I’m gonna charge you 100000 bucks, but you’re gonna make 1 million bucks, you’d probably say, yeah. Oh, by the way, it’ll take you 22 years to get there. Right? You’re going to be like, no way in heck. But if I say, Hey, I can help you make $1 million so we can make in the next 28 days, you’re going to be like, man, yeah, okay, let’s, let’s talk about it. Why? Because people want quick results and when you’re sitting down, you can help people get quick results when your [inaudible] is.
Tyler: 25:48 specially finishers, right? If finishers know the value of getting something done, right. Right. And those are your people. What’s so neat is usually a lot of coaches that I know, they attract people like them. Yeah. Your community is a community of your opposites. And I find that fascinating because you have a group of people who are finishers. And that’s not your strength. And so you have been able to say, Hey, let me be the help you get started cause I know you’ll get there on your own and they’re able to say, will you please help me get started cause I know I can finish. And there’s no like disconnect. And it’s so cool to see that. It really, really is. I mean you’ve got some huge stuff. You’ve got launched at.live that’s coming. You’ve done, you know, seven day launch challenge.com you’ve made some massive growth and just entrepreneur, entrepreneur. I’m super proud of you. Thank you man. I really appreciate it. And, and because you know, you’ve stayed, uh, true to yourself throughout it and not only in some hard decisions along the way to stay. And I think that’s so great. What are some of your next big things that you’re going to start?
Chad: 26:47 Yeah, so I love what I do. Okay. So I really do. I love what I do and I’m a, one of the benefits of being a starter is you’re never satisfied, right? You’re never content. So I’m always tweaking. I’m always changing things. You know, in order to make, in my opinion, make it better. But I’ve got a huge, the vision that, you know, I mean I want to go 2300 entrepreneurs in 51 countries, six countries in the world, but we’ve only done that a couple of years. Right? Which is pretty crazy. Like I have a massive vision. My heart bleeds for broke people and so the majority of the people in my high ticket program are broke. Okay. They only say start that way. They don’t end that way, but they start that way and we’re able to help them figure out ways to pay for the program, which I think I’m one of the few people who help them do that. But I have a huge heart to help broke people make something of themselves in this world. Because just because you’re broke doesn’t mean they’re broken. Correct. And a lot of times just because people are broke doesn’t mean that they don’t have the potential to not be broke. And so there’s a lot of people out there that says, you should never don’t ever work with real people. I’m like, you know, 95% of the marketers are trying to work with rich people leaving 95% of the audience available. I’m going to go when the market is so, so what’s next is, what I’m trying to do is I’m trying to figure out a scalable model where I can go help people, not for 25 to 36,000 bucks in my high ticket program, but how can I help them between three and 10,000 bucks in that particular range, but yet help them at least 10 X their ROI.
Chad: 28:06 So that’s my goal. So that’s why this launch accelerator program, yeah, we call it the sprint event. So it’s a four day event where you show up on Thursday, leave on Monday, you come with nothing. You leave with the entire business launch. And so we do all your branding. We do all your copy, we do your emails, we do your video, we do corporate headshots, we do everything that you need to go from ideation activity. We do it in just in four full days. We put them up at our house and stuff. The whole program. It’s five grand for the year, $5,058 for the entire year. You pay 1000 bucks that’ll get you to the event are cheap. And we spend more money on food and staffing and 1000 bucks, but it gets you there and you pay three 97 a month for the entire year. I have a vision. So my vision is over the next 12 months, I want to see 200 people go through that program. And I want to see 200 people not only go to that program, but I want to see 200 businesses, products, services launched, people with life giving messages that really want to change the world, that if only somebody would give them a shot, would give them a chance they could do good. So that sprint event is all about helping you get your first credential, helping you believe in yourself, understand that you can do it. So then you can go, you know, do wonderful things in this world. People always ask me, well, why are you so cheap? You know, cause I told this guy today, I’m like, you know, I’m only $5,058 for the entire year. You’re getting a whole year worth of coaching. And he goes, why are you so cheap? I was like, you know why I say, because about 80% of those people who go through my cheap program, once we can break a 100000 bucks, they get in my expensive program of course.
Tyler: 29:28 And, and you care, right? It is absolutely. I want him to be successful, but it’s okay to care and make money. You’re one of the few people I found has done a really good job of balancing that, which is really cool. One day we’ll do a podcast together and we’ll talk about the give method and we’ll talk about exactly how to do that. That’d be cool. So to me, entrepreneurship is not only about getting your message out there and all of those things that we were just talking about, but it’s also about being able to create the lifestyle and the freedom that we want and that we, that we seek in life and be able to buy the rolling rig, not just the rental skates. And so what’s one major item on your bucket list? Like travel or destination or something like that that’s not necessarily business-related that you’re going to do in the next 12 months?
Chad: 30:06 You know, I’m pretty blessed like you are. That we get to live the sort of life that we love. And I love my kiddos, right? So I love my kiddo. So to me, it’s not about travel. My kids had been everywhere, you know. But my kids actually, one thing I really want to make sure that they get exposed to is, I want them to understand that God has put within them a skill set, gift set, and given them responsibility with that skill set to do something good in the world. And so, um, one of the things that I want to do with my kids over the next 12 months is we’re going to take them down to the dumps in Tijuana. I don’t know if you ever been there. But pretty sad because they’ve got massive villages. These people who literally live in the trash, right? But there’s just some of the coolest, nicest people in the world. And what I want to do is I want to bring my kids down there and I want to help them learn how to build relationships with those who do not have not. So they can say, Oh wow, look how great I have it. But so they can really just understand. I want them to develop a heart of compassion and let their entire because they’re all going to be entrepreneurs. I mean they’re, they’re just like their dad. They’re all built-in entrepreneurs. But I want them to build a business based upon compassion, not based upon greed. And so over the next 12 months, I was just sort of said it as a mission like with my kids, like I want them to live up to their potential. I want them to build a business based on compassion. So we’re going to go down to the dumps until one and we’re going to hang out with some kids and we’re going to get to know them and get to love them a little bit and we’ll see what we can do about building a business around compassion.
Tyler: 31:31 Very cool. Thank you so much, Chad for making time and coming out. I know life is busy these days. Oh, God. Please learn more about Chad and launchit.live or sevendaylaunchchallenge.com or you can Google them if you can’t spell his name. But we’ll put all those show notes and that kind of stuff on the site. Thank you so much and my friends and my BizNinjas out there, it’s your turn to go out and do something.
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