Having grown up in the deep South Texas countryside, sharing meals and drinks with siblings, parents, aunts and uncles, Leslie Owensby spotted a gap in the market…

Leslie noticed that very few foods are made to travel, so he wanted to create a wine that was accessible for everyone – and decided to make one in a can!

But not just any wine… Leslie wanted to make a vegan wine in a can, and next thing he knew, Defy Wine was born.

In today’s episode, we are going to have Leslie on the show to tell us about the backstory to his wine brand, how he dealt with the struggles and what he has learned in starting an alcohol brand.

Leslie will tell us more about how he tested his initial idea, why the first sale is so important, and some of the truths about starting an alcohol brand.

Make sure to check it out!

Key Takeaways:

  • Intro (00:00)
  • When Leslie realized he was an entrepreneur (01:42)
  • The first hurdle Leslie had to overcome (06:22)
  • Realizing he was onto something (09:33)
  • Why the first sale is so important (12:23)
  • Scaling up the business (23:45)
  • Episode wrap-up (28:39)

Additional Resources:

Check out the Defy.Wine website!


You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!