Disclaimer: The Transcript IsAuto-Generated And May Contain Spelling And Grammar Errors
Intro: 00:00 From ABC News Radio, KIBT 1490 in Southern California, this is BizNinja Entrepreneur Radio, with your host, Tyler Jorgenson.
Tyler: 00:14 All right, welcome out to BizNinja Entrepreneur Radio. I am really excited because over the past year or so, we’ve had a few of our former guests come back for updates. And today we get to talk with Bob Maydonik who is a prolific product creator. We had him on the show back in 2012 to talk about his product called square 36. Since then, he launched dozens and dozens of new products across the world. Really, I think 40 plus countries. He’s written a book and he’s done a ton of other things. We’re going to catch up on his story since 2012. Welcome back to the show, Bob.
Bob: 00:49 Thanks for having me.
Tyler: 00:50 Man. It’s uh, there’s not a lot of entrepreneurs. Every entrepreneur that we have on the show has a different journey and every journey has a lot of similarities. But you have one of the, like I use the word prolific. And I mean it like you do a lot and I think it’s partially because you’ve kind of created a formula that you can follow for this. So we’re going to unwrap what the black sheep formula is a little bit. But let’s start with a little bit of an update on square 36 so remind us what the product is.
Bob: 01:17 Okay, so square 36 started with an oversize yoga mat product that I developed because I was doing P90X and I kept hitting my elbows on the floor. So I released the oversize yoga mat product in the market. And in 2009 uh, I got feedback from customers that they were using it with shoes, so it kept ripping. So that led to the development of the cardio mat, which is basically a yoga mat with a rubber topcoat on top with the development of that new material and products square 36 sales like really took off, changed everything for me. So, um, yeah, recently I just moved manufacturing from China to Germany to try and improve the quality even more. And uh, yeah, that’s kind of where we’re at in a nutshell.
Tyler: 01:58 Yeah. So a simple concept it seems right, like, hey, this yoga mat is not fitting, it’s not big enough for me to even do these workouts. So you built square 36, right? It’s six feet by six feet. It’s a larger mat.
Bob: 02:10 Yeah. And that’s kind of what I, that’s kind of what I do is just take like existing products and just change them a little bit. Like make them bigger, make them smaller, make them thicker, make them whatever, you know, it’s just like small adjustments and the, the benefit of that is like you can go into a factory and they’re already making a product and they can just change your tool, their machine a little bit and make a totally unique product. And then you have, you know, maybe a couple of years of really profitable sales before everyone jumps in. Right?
Tyler: 02:37 Yeah. That’s, uh, when I, when I teach ideation, one of the first things I say is looking for things that suck, right? So there might be a product that is, it’s close but it’s not quite right. And that’s really what you’ve done here. You said, okay, yoga mats exist but there isn’t one that fits what I’m using it for. And so man, that’s 2009 to 2019 there’s been quite a journey. What are some of the biggest challenges that you had with square 36 and how’d you overcome them?
Bob: 03:03 Uh, well I mean in the early stages it was convincing the factories in China that I was legit, that I deserved exclusivity cause I always try to negotiate an exclusivity agreement. So at first, I didn’t have sales to really to justify that. So that was a difficult path to finesse the inclusivity. But once I got over that hurdle, you know, then it was smooth sailing for a long time until, you know, every time you change suppliers in China, especially your former supplier, there’s like about a 99% chance they’re going to copy. Right. So that was an issue for me. I was always trying to improve the quality and like find better materials. And every time I changed suppliers I got copied again. So, you know, that’s a big problem for me basically is, is copying because once your product gets copied then it becomes a commodity and then it’s a race to the bottom. You know, your advertising costs go up, your profit margin goes down, you know, your customer service goes up. It’s just like, it’s at that point it’s time to shuffle in jive and create something new. Right? So that happens in every product in every business. So it’s just, you know, it’s just part of the life.
Tyler: 04:04 Well, and there’s only so much you can do from intellectual property law and exclusivity negotiations, all these kinds of, there’s only so much you can do. So like, how important is branding and you know, kind of being the category King of whatever product you’re creating?
Bob: 04:19 Well, I think it’s super important. And I, I’ve been reading a lot of books about branding and about archetypes and about how to create a great brand. And actually, I don’t know if you’ve read it or not, but chip Wilson’s book, tight black stretchy pants. That’s the guy who created it. I haven’t read it yet. I’ll, it’s amazing. It’s like one of the best books ever about ‘brand’. And actually that guy just lives a couple of blocks away from me. His houses were 75 million bucks. It’s the most expensive house in Canada. Wow. He’s amazing. The guy, he’s worth $4.4 billion. His net network fluctuates 40 million. So he’s really the, he’s the real, yeah, like he’s really, for me
Tyler: 04:55 that’s, of course, plenty of people and there’s plenty of verbal selling, you know, yoga pants. But he is still able to dominate and be the category King.
Bob: 05:04 And this is something that’s lacking in my own formula is that like for me, I’m just trying to create problem-solving products and put them for sale everywhere. And it’s kind of like a base. It’s a base hit, right? I’m not going for a home run. I’m kind of trying to be more conservative and, and just like, you know, make a little bit of money here, a little bit of money there. And some of them, all of my portfolio is hopefully, you know, a decent amount of revenue with chip Wilson he recognized ago was coming. Like it was a trend anyway, paddled out and he caught that way before anyone else, any surf that wave. And I think surfing a wave-like that is really important to get from, like to get that into the building. You know what I mean? Like most people who get into the billions served some kind of ways, like the Chinese for example. But there’s tons of rich Chinese in North America now. They surfed a wave out of China at work. You know, China’s been, the government’s been hooking them up with no interest loans and facilitating business. And that’s why a lot them have got right for rich. You know, it’s not because they’ve been doing like really ingenious problem-solving. It’s like the environment is right for them to get rich. So I think that’s
Tyler: 06:06 one, a lot of it isn’t innovation right. That’s kind of what you’re saying. They’re not necessarily coming up with something revolutionary. They’re saying, Hey, this is something that’s already a trend. How do I get in front of it and how do I write it and how do I, how can I make a splash? Right?
Bob: 06:20 How do I copy this?
Tyler: 06:22 Oh, right. That’s their move. Right? But then you look at Lulu and they say, like, okay, we’re going to take a brand. We’re going to make it a premium product. We’re actually going to raise the price points and we’re going to create a massive brand prestige around it. So there’s definitely two ends of that spectrum.
Bob: 06:34 I’m trying to be more like chip Wilson at, because I feel like there’s, there’s more value there. But you know what happened with the Brooklyn [inaudible]? Chip Wilson got ousted as CEO or whatever as the president, and then the whole mandate of the company changed, right? It became about like the product wasn’t yoga gear anymore. It became shareholders or shares. That’s what them and sold. Yet it was public, right? So then they took the brand integrity that chip Wilson created. They raised the price and lowered the quality and they leveraged the brand integrity to give shareholders higher dividends. And what it really did is like started to lower the, the brand value in my opinion. You know, and I think we’re gonna see same thing happen in Tesla now the Elon Musk’s out, I think like once a public company loses its like its visionary leader, the mandate changes and it becomes all about shares and they leave her the brand equity that CEO created for profit.
Tyler: 07:22 Yeah. And sometimes it can, the pendulum can swing back and come back into a healthy plate or you know, from a brand value perspective it can come back and sometimes it doesn’t. So you’ve had a lot of swings and adjustments as you’ve been scaling and running square 36 and like you said you made some manufacturing changes recently. I mean the entire landscape of e-commerce is massively different in 2019 than it was in 2009, what are some of the biggest changes?
Bob: 07:49 Well, Amazon’s changed completely. You know, like it’s a crowded space now and like the advertising’s more expensive than theirs. There’s hackers involved now and like, whereas before it was just like the Klondike gold rush. Now it’s, it’s a full time job, you know, you gotta be constantly, you know, creating content, putting it out on different platforms to let people know there’s just a ton of noise on the internet now. Right. It’s not the place it used to be, but at the same time, more people are buying online now than they used to. So, you know, you can argue,
Tyler: 08:17 well the noise has increased on both sides. Right? So the noise is increased, meaning consumers are there more frequently. It’s also more advertising, more competition. So it’s just noise is the right word for it, I think. No, I was just gonna say, I think in many ways that means there’s also more opportunity to stand out. Because if there’s a lot of noise, sometimes it doesn’t take that much to look like the one that’s doing it right, because there’s a bunch of people wrong.
Bob: 08:39 Well, that’s why it’s important to make something totally unique, right? Like if you’re just going to copy something and create a commodity, you’re going to get lost in the noise. But if you create something like truly valuable and unique, that’s problem solving. You have a like a a window where you’re the only game in town and there’s a lot of profit before everyone jumps in and copies you. And that’s basically with the black sheep one was about finding that problem-solving product and making that profit and then went to die. Cause the life cycle is shorter now than there used to be. Right? Because ever since 2017 when the Chinese gone on to North American e-commerce, like the whole climate change because they operate differently. People in North America, we play by the book, we think reviews are real. We think that like, you know everything on the internet, it’s honest, right? Where if people from China like big, that’s what they did with Trump. People on the Russians went on Facebook and flew a bunch of propaganda on Facebook and people thought it was real and that’s how Trump basically got elected. And the same thing is happening on Amazon where the Chinese are filling with fake reviews and fake sales ranking and like all this kind of stuff. And North American consumers think it’s real, you know? And that’s how they’re exploiting the internet right now. And I think that there needs to be like the collective unconscious of North America needs to wake up and realize, Hey, we’re getting hacked. You know, not everything on the internet is right.
Tyler: 09:50 It’s interesting, like the way like you’re presenting that we’re getting hacked isn’t like they’re infiltrating our computer systems, right? They’re actually infiltrating our minds through like the way that we’re being presented information. And so I think this kind of comes back to just the, the importance of general consumer awareness, right? Which as a marketer, it’s kind of our job too, right? As a marketer selling a product, it’s our job to get someone to understand the need of why they need our product and kind of hack them towards our direction, right? And, but the goal is to be an ethical marketer and only end to be selling quality products and products that benefit and improve people’s lives.
Bob: 10:28 I’m trying to create quality products and back them up with lab reports and make it as good as possible, you know, and go that way instead of trying to trick people into like, you know, saying that this product from China is like nontoxic and blah blah blah. But I don’t actually have a lab report to back it up. You know, I’m trying to go like, as good as possible what, you know, there’s just so much competition and my competition who copied me or they claimed that their products non-toxic too, but they don’t have lab reports, you know. So I don’t know how they can claim that.
Tyler: 10:56 Yeah. It’s fascinating. So what made you, you know, want to go from creating all of your own products, developing all the, you know, running your own companies. What made you want to come up with black sheep formula in the book and start sharing that with the world?
Bob: 11:10 I was already helping people like all the time basically. You know, so like I had people who I didn’t even know contacting me asking about different products that they, maybe they read about me on Tim Ferris or whatever. And so I was already helping people all the time and I just decided like, Hey, I should put this into a book and just make it a thing making another product. So, and I’m really passionate about it, right? Like, cause I started with 20-100 bucks, like basically back in 2005 so I’m really like from like I started with nothing. So I really like the formula is really important to me and it’s really almost like a religion to me. It’s been like something that has changed my life personally from being like totally broke to living pretty good, you know? So I’m happy to share it with other people and I’m not sure if everybody is capable of doing it because I don’t know if everyone’s born an entrepreneur. I used to think that, but like I don’t know if everyone has the ability to work from home, like, you know, on their own agenda or whatever. But like at least for the people who do, here’s the formula from point a to point Z on everything you need to do to turn $5,000 into $1 million. Right? Like as far as I know, there’s no Tim Ferriss for our work week is like the closest thing to my book on it that’s out there. But the black sheep formula is, is a lot more specific on exactly what kind of product, exactly how you do it, exactly where you get it done, exactly how you market it. Like everything. It’s literally a formula. It’s not theoretical. It’s not trying to say like, Oh, if you have your own business, you’re gonna have a great life. Like that’s not, it’s not a motivational book. Like that is a how to book on exactly how to, how you do it. So if someone hates their job and if someone’s like a stuck in a corporate hell, this book, save them from that.
Tyler: 12:49 So where the four hour work week is really good as helping people have a belief that it’s possible, right? Like it’s a very introductory level to drop shipping and, and to eCommerce and to starting a business. This war book black sheet formula takes it from kind of the introduction to self-employment one Oh one right to really to an advance, like from that step all the way through an advanced course. What would you say? Like, you know, if someone’s, because he stumbles across your book, give them, you know, kind of the intro, the cover of what, what it is.
Bob: 13:23 It’s a nonconformance guide to creating products and selling online.
Tyler: 13:27 All right, well that’s a good tagline. I did get, and so it’s a, it’s about, so I mean for someone that isn’t already in the space, right? It’s about creating a physical product, a product of your own and selling it yeah. To consumers via the internet. Right? Like that sounds simple. You and I have done that and, but we know that although there’s a formula, it’s very easy to get off. Like, and I’ve found that sometimes we start to think that it’s simple because we’ve done it a few times and then we’ll skip a piece of the formula or a step of the recipe and Holy cow, like it changes everything
Bob: 14:00 I still get.
Tyler: 14:02 Yes.
Bob: 14:03 Yeah, seriously. Like you know, it’s, it’s still business is hardcore and it doesn’t matter how good you are. Like you know, you’re still failing on a regular basis and it’s still like, you know, it’s like 10 sales for one success still. That’s just business. I think that’s what, yeah,
Tyler: 14:18 for sure. And I think that the, the having a formula that tells you what to do when you fail is the biggest thing, right? Like, Hey, this product’s not working. Do I improve or do I bail? And I think knowing when to stop working on a product launch is the most important thing for me because it’s okay that not every product, not every product [inaudible] is going to win. And that’s okay. The sooner that you accept that, like it’s not about each product, it’s about getting through the process and finding the product that that works. That’s your first one or your next one is more important than making the current thing happen.
Bob: 14:51 Right. Well sometimes I suppose a dart at the dartboard and I’ll miss, but the market will tell me like, Oh, do like this or change or people complain about how the product performs and what they’re really telling me is changing a product like this. So then I do it and then the product has really well. So that’s why it’s good to throw something out there, see and get feedback from the market. If the market’s not going to lie to you, they’ll tell you exactly what they want, you know? Yeah, that’s true. They’re very honest about what what works and what doesn’t and not post as is super valuable. I love that. You know, like I don’t enjoy getting one star reviews, but I recognize the value of them and I listened to them and I try to adapt, you know? And also when customers give me one star reviews, I reach out to them, say thank you. Like I’m going to, I’m going to take your feedback and I’m going to implement it. And people really liked that. You know, they appreciate that.
Tyler: 15:37 Yeah. And I think that’s the, the complete concept of failing up, right? Like it’s okay to stumble, it’s okay to fail as long as you’re using that to create forward momentum. And instead of saying, Oh, it didn’t work, I’m going to [inaudible] go hide under my sheets and, and cry myself to sleep. Right. Like it’s like, no. Okay. Like that’s feedback and that feedback allows you to get closer to the goal that you’re actually trying to achieve. Whether that means that product isn’t going to work or how can you change that product or what’s the next thing? What’s the lesson you need to learn to do the next launch?
Bob: 16:05 Exactly. Yeah.
Tyler: 16:06 Give us a nugget from the book that’s kind of our, from your experience that, what’s something that you think is often overlooked or something that you think is some of the big, like a big piece of advice that you could give?
Bob: 16:17 Well, the mantra that I always go by is a calm sea never made a great sailor. Right? So that’s my thing. So like whenever I come on hard times, which happens on a regular basis still, you know, I recognize that, like I’m training, I’m training, I’m, I’m sparring against someone who’s better than me and it’s making me a stronger fighter, you know? And I think that that attitude is really important if you’re going to be an entrepreneur because you’re never going to make it past six months if you don’t enjoy failing to a certain degree. I don’t recognize the value as failure to a certain degree. And I’ve got a whole chapter in my book called fear of failure and how basically the fear of failure is like the key to my, all of my success. I’m ready to tell a bunch of people I’m going to do this right. And now if I don’t do that, I look like a total chump. That fear of failure really drives me to succeed.
Tyler: 17:04 Yeah. You’ve got to call your shot so that you’ve, you’re gonna swing, right? If you don’t, if you don’t call your shots, I get to own it sometimes. And sometimes it’s gonna fall short, but that doesn’t mean you didn’t go for it. And that’s huge. I think overcoming the fear of failure is super important because basically to me what that means is embracing the fact that you are going to fail, but as long as those failures are again, like we talked about forward moving, then it’s okay. It’s part of the process.
Bob: 17:30 Yeah, it’s a very important part of the process. And if you don’t experience that, you’re not in the jet in my opinion. You got lucky, you got lucky, you hit, you know, something came to you and you got lucky on your first crack or you got money through charity somehow. But the real entrepreneurial process is getting your, well 90% of the time and then having a 10% success rate that hopefully overshadowed everything else that you ever did. Right. Like that’s my experience worked on a regular basis and it’s humbling and every once in a while I’ll hit a triple or double or maybe, you know, like that’s just how it goes, you know? So, and, and I think once you accept that, then it’s a lot easier. The process becomes easier and more enjoyable and we’re more productive.
Tyler: 18:14 Yeah. I think it’s really important for entrepreneurs to become appreciative, if not even fall in love with the process of failing forward. Right. The process of that wrap, that feedback loop, that saying, Hey, I got a one star view. How are we going to make the product better? Hey, this product didn’t work. How’s the next one gonna be better? You know, what can I learn from it? Because what you just mentioned is really, yeah, I think fascinating. It’s that you said you still get beat up every now and again. Right? And most people that are just getting started would say, well, Bob’s way ahead. Look at him like he’s successful. He’s got products in 44 countries. He’s, he’s doing, you know, tons of revenue and profits are there. But that doesn’t mean that the problem stop. And it doesn’t mean that they’re not just as painful when they hit you. Right. So you’ve got to just embrace that process.
Bob: 19:00 Well, I mean, you can systemize all you want, but eventually, like your online platforms, it’s kind of like your yard, right? You don’t have to mow your lawn every day, but you have to moat every week, you know, and you have to, you know, trim your bushes and rototill and fertilize. You have to tend to your yard. And at the same with your Amazon listings or your, your website or whatever, you can automate it to a certain degree, but you still gotta pay attention to it or it’s gonna get overgrown. It’s going to be like rats are going to move in. Like it just, it gets messed up. So you know that, I think that’s an important thing about, for me, when I started making a decent amount of revenue, I’ve sat in for debt for a certain to a certain extent. And I found that like things started to fail because I wasn’t in it. I wasn’t grinding, I wasn’t like part of it and I wasn’t getting right in there, you know? And every time I kind of let go and I don’t grind and I don’t get right in there and live it and believe it and B, my company, then my company starts to fail. Right. You know, and it’s, and Tim Ferriss was like, yeah, you know, Four Hour Work Week. And like, yeah, I guess theoretically that’s true, but if you really want to succeed, you gotta be passionate, you gotta be involved, you’ve got to grind and you got to care. You know, and, and that’s, I think like, you know, you can make like 10 2030 grand a month, like by not giving up, but if you really care, then you’re going to do really well. You know? I think that’s an important [inaudible]
Tyler: 20:13 someone called Tim Ferriss out on the concept of the four hour work week. At one point he’s like, look, it’s not literally about the number of hours. He’s like, honestly, that, that’s just the title, that one, the split tests. Right, right.
Bob: 20:26 And it’s brilliant marketing. Yeah. But the reality is like if you want to succeed at anything, it’s very competitive out there. And you’ve got to be the one like, I don’t know if you’ve read the, the rule of 10X by Grant Cardone. Have you read that? Yes. That’s one of the best books ever. And basically it says competition’s going to make one phone call. You have to make 10 you know, if your is going to make one sales call, you have to make 10 if your competition is going to put in one hour, you have to put in 10 that’s how you get ahead is by 10 X everything that your competition does. Yeah. And for me that’s true. Like with the capital T
Tyler: 20:59 yeah. It’s the concept of you don’t get 10X output without X input. Right? Like, and you may, right? Because just through proper leverage or better strategy but not sustained over time consistently.
Bob: 21:11 Absolutely. Yeah.
Tyler: 21:12 And I like, I like how you said that like if you haven’t failed that just means you got lucky. It doesn’t mean you know the formula, it just means you know. And so, and I think it’s really important that a, when people are trying to figure this out or trying to learn the process that they’re learning from people who have had multiple wins and multiple losses because I think that’s where you can get the balanced education and the balanced feedback of what’s at, what this journey is actually going to be like. Cause I’m a huge believer of similar to what you were saying that I think everybody can be an entrepreneur. However, I don’t think it’s the best path for everybody. And I think that the next, you know, and there’s, there’s plenty of people that Hey, your best bet is going to be being an entrepreneur or being an employee and that there’s nothing wrong with that. But if you’re going to be an entrepreneur, then learn all that you can surround yourself with people that have been there before. You like shortcut your success by learning from people who have already and on the journey for awhile. And I think that that was your goal in the book, right? And writing the black sheep form those saying, Hey, here’s the journey, here’s the experience, here’s what I’ve learned. Like let this be your guide to short-cutting your path.
Bob: 22:18 Yeah, I got hit in the face a bunch of times so you don’t have to finish, you know? Absolutely. You can only get hit in the face three times, not 30 cause I got hit in the face 30 times. So here you’re welcome. It’s a shortcut basically because it cuts when people are trying to find their way. It’s like here’s a map, follow the map.
Tyler: 22:35 Well I love that, I love that you didn’t say I got hit in the face 30 times so you don’t have to get hit in the face. You’re still going to get beat up. It’s just you’re going to beat get beat up less.
Bob: 22:44 Absolutely. And you know actually my next-door neighbor is the guy that started and owns 1-800-GOT-JUNK. He makes $1 million a day and I talked to him about busy service guy and if you read my book, I disservice it because services are hard to leverage and it’s, the irony is not beyond me that they’ve got though quintessential like contradiction to my entire book with next door to him. Right. Anyways, I talked to him about it and he’s been through the Valley of death a bunch of times too. That’s just part of the experience. And every time I talked to an entrepreneur and they haven’t been through the Valley of death, I feel like they haven’t matured yet or they’re still like in an infancy. Somehow you’re not a legit entrepreneur until you’ve been through the Valley of death. And by the Valley of death, I mean everything goes wrong and everything falls apart and you make it happen. You sail through the storm, your mass breaks, you get a hole in the hall, you got man overboard. You know, like if you can get through that, then you’re the real deal. You know, then you’re a really an entrepreneur. Cause that’s how it is show. It’s a mess. It’s nothing goes as planned. Nothing’s easy, everything’s a struggle, you know, you’ve got to basically force everything to happen. And after that effort, eventually you start to see like, wow, this, it took shape. But it’s because I, because I left everything on.
Tyler: 23:55 Yeah, absolutely. I heard investors say once that he doesn’t work with any entrepreneur that hasn’t already been through that cycle at least three times because there’s still arrogant or prideful or think that they’re with, you know, impermeable or to a, you know, to failure. And so it takes that kind of balanced optimism and humility.
Bob: 24:15 Have you seen the show naked and afraid?
Tyler: 24:16 I haven’t. I mean, I know of the show.
Bob: 24:18 Oh man. It’s like one of the best shows on TV. And basically what it is is like two strangers go somewhere like some deserted Island in the Philippines and for 21 days they have to coexist naked with nothing. And it’s a survival show. And it’s such a metaphor for, for my personal experience, you know, I really feel like, I’m like, I’m naked and afraid. And at the beginning of each episode, they kind of interviewed the contestants as they, as they’re kinda arriving where they’re going to be. And everyone who’s arrogant during that opening sequence never finishes the challenge. You know what I’m saying? And guys who have a certain humility, they’re like, yeah, you know, I got some experience. I’m hoping it’s going to go okay, those guys finish because they’ve been through it before. You know, they are not arrogant. And I feel like there’s a certain amount of humility that needs to come with a more mature entrepreneur is that they been smacked down a whole bunch of times and they recognize that it’s harsh out there. And I feel like that humility is, it kind of makes you more careful and you kind of make you kind of fight with your arms in a little bit more. You know, you know, you’re more conservative about your loops. And I feel like it’s that, that, uh, Rob, a better long term strategy and every entrepreneur who I talked to who’s been through the Valley of death kind of has this, a little bit of humility to them. You know, and I’ve certainly have become more humble over the last, you know, 10 years for sure because to be arrogant and say like, Oh, I got this new product and make like a million a month on it, or something like that’s not reality. That’s not the entrepreneur’s reality
Tyler: 25:40 Right. Now, as we wrap up the show here, like you’ve given some great value and I think really helped the entrepreneur understand the journey. I highly encourage you guys to go to blacksheepformula.com and get Bob’s book. Bob, what is one major item on your personal bucket list? I know since we’ve talked, a lot happened. I mean, you become a father, all kinds of stuff. Your life has majorly happened, but what’s one major item on your bucket list that you’re going to achieve in the next 12 months?
Bob: 26:05 In 12 months? Uh, I got a $1 billion goal by 45. I’m 39 so I don’t know how realistic that is, but you know what? You’ve got to swing for that.
Tyler: 26:16 Absolutely. Awesome. All right. I love i, man. I love it. I think you can swing. I think you’ve, uh, you’ve got the experience and the formula. Everyone out there in BizNinja Entrepreneur Radio land. I appreciate you listening. Whether you’re listening on the radio or the podcast or catching us on YouTube or Facebook, wherever you’re listening or tuning in, I greatly appreciate you and just remember it’s your turn to go out and do something.
Outro: 26:40 Thank you for listening to BizNinja Entrepreneur Radio with Tyler Jorgenson. Please make sure to subscribe so you’re first to hear new interviews and episodes. If you found this podcast to be valuable, please share it with a friend. Don’t forget to visit our online talk show at BizNinja.com to claim your reward for listening to this show.