The Transcript Is Auto-Generated And MAy Contain Grammar And Spelling Errors
You’re listening to biz ninja entrepreneur radio. This show was created for entrepreneurs, business owners, marketers and dreamers who want to learn from the experts of today and drastically shortcut their own success to build a business that supports their dream lifestyle. Since 2011, Tyler Jorgensen has been interviewing business thought leaders from around the world, a serial entrepreneur himself, Tyler also shares his personal insights into what’s working in business today. Welcome to biz ninja, entrepreneur radio.
Tyler Jorgenson 0:37
Welcome out to business to entrepreneur radio. I am your host, Tyler Jorgensen. And today, we have the one one and only Aryeh Sheinbei Who is the host of inside the lion’s den podcast. He is the main advisors solution advisory he is half of the Future Fund and a billion other things I think every single time I talk to Ari, I find more things that he’s involved in. Welcome to the show. How are you?
Unknown Speaker 1:06
Thank you so much for having me, Tyler.
Tyler Jorgenson 1:08
Most people that come on the show have a very traditional entrepreneurial journey, like, Oh, I was a kid and I started doing this and, or, you know, 18, I started my first company, but you kind of you’ve taken a little bit of a different route, you have a nine to five job, but you do a lot of things on the side. When was the first moment in your life where you realized you were an entrepreneur? Yeah, so
Aryeh Sheinbei 1:29
it’s funny now that I’ve actually talked this through a bit, I have a way better, you know, dialed in answer of when it was because I would say I don’t know, it was sometime after I had my first you know, job job. But if I go back, if I look, when I was a kid, you know, everybody sold candies, either locker and whatever it was. In addition to that, I was I was I was into sports, but I was really into sports cards. And so you know, going to date myself a little bit here, but there was no internet to get the pricing instantaneously, right? So the price guy will come out once a month. And as a kid who’s following the players, if you see in between the price guys, the player is getting hot during the season, I would start buying that player before that next price guy came out and like back down there a little at you know, at you know, arrows up or downwards right you know, and so I would try and accumulate cards in between and my dad I remember on the weekends we you take me to like these card shows and like these are hotel lobby, not lobby like the the ball. I remember what Yeah, yeah. And so back then it didn’t dawn on me. But that that was like my stock market. And that was a whole thing. But when I was a kid, like if you told someone, oh, you’re gonna be an entrepreneur, that wasn’t even a word that like almost was in the vocabulary, right? To say that you’re going to work for yourself was like, Whoa, like, what are you gonna open a store? You know, like, these ideas were like foreign. So I did what you know, it was kind of expected of me, I went to school, I got good grades, I can get the job I wanted. And I went to Wall Street and I went into finance. And my whole thing in college was I want to get the best job. And I want to have a successful career. I want to do well. And so Okay, high finance, they they pay well, you got to do well in school, okay, for the first time, like in high school, I was not like a straight A’s. I did well, but it was not because I applied myself, let’s say, right. And I’m sure if my parents are listening, they’ll be cracking up to say, Oh, he did well, if he you know, but Right. Their standard might be different. Yeah. So but in college, I was like, I was very focused on I was singularly focused, I would say on getting good grades to get that job, because that was the job I wanted. And I networked like crazy for two years. So that I had a good network of people who would get my resume in to all the big Wall Street firms and and I interviewed tons of places had offers a number a number of places, it was really great. As soon as I got there, though, my brain started going like Okay, what’s next? Like, what are we doing now? And I was like, wait, no, no, I’m supposed to like, learn this thing. I’m supposed to do this thing. By that within two, three years. I was I was I got married young. And we were expecting our first kid. And I’d come home and my wife was so tired. She’d be asleep by like, eight, nine o’clock at night. Here I am young 20 some odd year old. And I’m like, What the heck am I going to do? Like I’m not going to go out now. So I hopped online, and I actually started I one day in the office. I just went out for lunch and I took a walk around the block I stumbled upon his baseball card, you know, collectible mag, you know what he called a comic book store. And I hadn’t been collecting for years and I was enthralled with what had happened to the industry. They like he tells me a pack of cards is five bucks I almost pass out like when I was a kid was like 50 cents you know like and I’m like what the heck is in there and he’s like, wow, you know and he takes out you know shows me the the expensive Have case, and he shows me like, there’s patches of their jerseys and there’s bats and their sign and I like as a collector as a as a kid who’s like, at heart still liking the sport. I’m like, Oh my goodness. So I went, I went to the fancy office that afternoon, like I went on eBay. And he told me a box of cards is 120 bucks, but here on eBay was like, 60. Like, hmm, and that that night, I went on to Yahoo auctions and it was like, 85 9500, I’m like, Huh, okay. And so immediately, I just started at night, I just started buying at one price and selling it at the next. And then I’m like, Well, this is inefficient, but boxers showing up in my house in my office. So um, like, I would tell the, the person I would buy it from, hold on to it for a couple of days. And they’re like, Okay, and I’d go, and I’d sell it somewhere else. And I have them just ship it to the person. And so there’s like, drop shipping before dropshipping. You know, yeah. And I’m like, Well, this is so inefficient to there’s got to be like, I can’t I can’t really scale this I’m like buying ones and twos is that I learned how to buy the cases wholesale, and how I could buy like prior product. And then I started to understand that the small business owners had like terrible cashflow problems, because the industry has so many products coming out. So they were just like pre selling them. So I would buy before the product would come out. Because basically, there’s like, let’s say each brand had like five to 15 different lines, high end, low end. And the stores all wanted the high end stuff. But the only way the manufacturer would sell them the high end stuff was if they bought everything. But they couldn’t afford that. So they would basically flip it on a pre sell almost at a loss just to get that. And so I would be buying things for less than wholesale. Now I buy a case of boxes, and then I just sell the boxes. And so ultimately, I’m running this high finance job, and I’m also doing this. So that was the point where I’m like, Oh, I guess this is the thing, right? It wasn’t called the side hustle then and like that really, though, made me realize, okay, I’m very entrepreneurial. And I probably was a little bit ahead of my age in the sense of like, I couldn’t go out and do it, or I was probably too scared at that point. And then, you know, have this good job. And I was good at my career. So why why ditch that for the thing I was already doing on the side anyway. So that was kind of how like all the paths started.
Tyler Jorgenson 7:14
I love that you were doing sport card arbitrage. And flipping it before that all was even developed. I got started, you know, during high school and then college, you know, selling previous years. snowboards right. So similar thing. It was a high, high markup stage of the industry of the business before it was really developed. The Internet wasn’t developed yet. So I’d buy last year’s inventory and sell it now. You know, sell it the next year. Yeah. And it’s so fascinating people who have kind of been doing that arbitrage, since the days of Yahoo auctions in early days of eBay, pre PayPal, right, like, early stage to now see the ecosystem that that people can play in. It’s almost unfair. It’s like, but you guys didn’t have to do what we had. Yeah,
Unknown Speaker 7:57
it’s so funny that you say that because so Amazon was the third platform, Amazon I got into after Yahoo auctions anybody, right and in the beginning should only sell books and DVDs. So I would buy like these Disney DVDs. Because they would come out of the vault, you can only buy the princess DVD for 90 days, and then it was gone. And so I would load up and all this stuff. But when Amazon offered FBA in like 2011 I’m like, I don’t have to do with any of this garbage anymore. Like that was like such a game changer. So to your point of like, Yeah, but all the hard work. I mean, they’re still hard work. But all of the really nitty gritty, like, you know, if you want to get someone’s email address, like you’re gonna build a site, and like, you know, kind of like code, I learned HTML, I didn’t even know what I was doing. But I was just like, Okay, fine. This goes here. And now like, click, click, click, click, click Done, you know?
Tyler Jorgenson 8:52
Yeah, I think it really is amazing. How many if you got started in that area, everyone had to you had to learn basic HTML, because you had to be able to change headings on your eBay auctions. Sure. You had to learn it there. And so like, oh, I need to make it stand out. Let me learn how to bold the heading. But I think it’s been amazing what you’ve done since then. So like, I mean, you’ve you have Amazon stores and you have some really niche things that you do. But then you also have you still do your your data, but you also still help people in , in their finance and investing one question I always have when I hear everything you’re doing, and I think people ask this kind of of me sometimes, but I don’t think I do half of what you do is how do you manage all of that and manage your time through all of that, like you do a lot of different things.
Unknown Speaker 9:37
I guess I’ll open with the unfairness. And and that is I found, so I’ve always been like a night person. But I’ve also found that like, you know, there’s all these studies about how much sleep you have to have and better sleep and good sleep. And so I definitely will say I have a little bit of an unfair advantage that I don’t need seven eight hours of sleep I actually find that like, I’m an if you, if you gave me a Tuesday night, with eight hours of sleep, I would probably be groggy on Wednesday, and I would be slow to move in the morning, I generally operate on a good five, six hours is totally optimal five is totally fine for me, I can probably run a few nights in a row at four. But you know, I’m sure there’s probably medical professionals listening, you know, chuckling how stupid this guy is. But I kind of know my, I know, my body cadence. And so I definitely have a little bit more time than some people. Um, that being said, though, I do use my nights to do a lot of these things. I’ve also been able to soak my day job, right, like, what when I’m dealing with learning businesses, and valuing businesses, and people are looking to buy or sell something, you start to learn a lot of the levers of what really makes it work efficiently. So when when I started in Amazon, nobody had like standard operating procedures, it was kind of like fly by the seat of your pants, and some of it’s like fun that way I get it. And then some of it’s like, well, if I don’t have the time, I’m gonna have to trade something somewhere. So that was one thing I did, I kind of put processes in place, which I’m not like a purely operational person. Like, I don’t like some of that. But I knew that if I didn’t do it, that it just was going to fall apart. And then the next thing I did is I found people who liked a lot of things I didn’t like doing. And and that’s where they’re complementary kind of team building is. And then I don’t remember where I learned this, but I kind of fell into the idea of I’d rather own a large part or a small part of something that’s doing well then own 100% of something that’s floundering or going to zero or something of that nature. So when when thinking about like, hey, bringing on a partner, or giving away some equity, or paying somebody more money and reducing the profits, I looked at it as like, Okay, well, if I don’t do this, what’s going to happen? This is going to fall apart? Is this going to be worthwhile? For me? Is this a good use of my time? So I kind of that’s how I think about things. And so if I, if I’m in a project, and I’m like, Okay, I think this is really good, I want to test it, but I’m not gonna, I’m not gonna have the time for this, I will kind of more or less almost like, give something away. And a perfect example is my brother in law. And I, he, he was helping, he was trying to get out, he was a teacher, he was trying to get out of it. He wants to do something in business. And he didn’t have like a good background. So I said, Listen, there’s there’s a lot of administrative things with admin with Amazon. I really don’t like doing them. I will, here’s my process and procedure, I made some videos. And I said, Here, tell me if this and he loves structure. And so this is like super structured. And I’m like, okay, I can get you customers for this, do this for me, not just for them. And I took probably too little of the business, but it was fine. Because for me, it’s like getting something done that I need to do anyway, which I hated doing. I’m getting money for his work, right? He now has a livelihood, we ultimately merged this into a way bigger company. And I’m an advisor for that company. And he has a job that he likes it his profit share with him. So it was a win win all around. But a lot of people would have been like, oh, that that doesn’t fit, like I’m giving away too much, or whatever it is. But it was a business I really want to do for myself, I knew it would work, but I just didn’t want to do it. And so that’s how I kind of think about certain things.
Tyler Jorgenson 13:22
It is interesting how many bad decisions happen where people hold on to a part of a business, for that the exact opposite, they want to have 100% of it, where you can still maintain control, or you or even just recognizing, hey, for this to actually do its job. I need to be farther out of it. Right. And I think that’s really important. I mean, I’m working on one of those right now on a on one of our side businesses, that I don’t want to be a side business, I want it to have legs and actually take off and I’m like, if it’s going to take off, I have to have people with energy there. Because otherwise and so that means they need to have some interest and it needs to make sense. Or it would just sit as a side project and it deserves full energy just can’t be my full energy. Right? Yeah. So it’s like, it’s you have to like put the ego aside and realize like the actual selfish thing, the best interest thing might be giving up a little bit and and putting that aside, but I wish that I only needed to sleep four or five hours. There was a stage I felt like I was through my 20s That was pretty realistic. I would the family would go to sleep I’d stay up late and that’s when I would build and do things and now and I just I don’t have that same same bio clock running anymore, but that’s okay, now I just need better, better processes. Tell us a little about your about your Lions Den podcast. Like what what made you decide to start a podcast? What’s the main topic of it? And maybe like a favorite guest you’ve had on?
Unknown Speaker 14:45
Yeah, so I think I really started it. Well, I think if I’m being honest, I first started because I was thinking like, Hey, I think I want to get into business consulting. And what better way to do that to both showcase my knowledge and get to meet people and hear about business because I just love talking about business. But the reality is, it’s like, deep down. Like, I know that I am totally lack of better word intellectually curious about business all the time. I love learning things that I don’t know anything about or something I know a little bit about and want to know more about, and probably ton of useless knowledge that resides in the brain, but whatever it is, so So when I started, it was like, the hardest part for me was not being good at something. Because I’m so used to like, Okay, do this thing. Try this thing. Be good at the thing. Keep going. And podcasting, like I didn’t think about it as a skill because I’m like, Hey, I could speak on stage. I’ve done it. I speak in boardrooms all the time. I’m comfortable. No big deal. How hard could this be? Yeah, it’s way different. Like the interview style was fine. But the solo episodes, like my kids actually joke with me. They’ll play like the first episode. And which is like, and they’ll like, listen to you. Do you even hear yourself? Like, you know, and I’m like, Okay, thanks. You know, like, fine. But I really just want to learn more things about business that I didn’t know. Yeah. And then ultimately took on a totally different shape, because I’m like, Okay, I’m not, I’m not going to do business consulting from this thing. Like, I totally ditched that within like, the first month or two, because a wasn’t, it didn’t motivate me the same way I thought it would. And I didn’t feel like I was going to have the same kind of impact that I was really looking to do. But I still loved meeting business people, entrepreneurs, people are running their business, and kind of like, showing someone else, the ideas that they’re afraid to know, they don’t have access to ask the questions, or they’re afraid to kind of, you know, do make that mistake. I think a lot of times, business, especially entrepreneurs, like or small business owners, they fall into one of two categories. They’re either like gung ho and willing to make every mistake under the sun, and they’re fearless. And they just, you know, build, build and whatever, figure it out. And then there’s a lot of people that like, they’re, they’re just afraid, and it’s natural, it’s normal, there’s nothing wrong with it. But if you could find out that one thing beforehand, maybe you’ll feel better about it. And the truth of the matter is, you’ll never know all the things and you know, ready is a lie, so to speak, right? But at the end of the day, like if you hear someone else who’s like, well, I didn’t really know I was doing, I was gonna manufacture this tea, or I was gonna manufacture nutraceuticals. And I just made all these mistakes, you feel a little bit better that like, oh, okay, you know, like, one guest, he built a lawn care business over $100 million. And you’re kind of like, could that even be possible? Well, this guy proved right, that it’s possible. So I think for me, it’s just like, I love having business conversations and love learning about different things. In terms of the guest, it’s really interesting, because there are some guests that I personally am dying to ask these questions for, right? Like, I want to know, well, how did you do this? Or how did you do that? And then there are other times like, they wrote a book, and I love the book. And it’s not a starstruck or thing. But you’re trying like not to ask all the things about the book on the interview, you’re trying to have a good end in, I always wonder like, is that a good episode? It’s not a good is that not a good episode right in and you’re waiting for feedback from people. And so with podcasts, like one of the harder things is that you don’t have a great mechanism to know, you know, how many downloads you have, you know, how many listens, you have isolated that there’s very little transparency into what is going on. And you know, it sometimes it’s like this a little bit of a black hole. So my guests, I would say, there was a guest who’s probably I don’t know, five or six episodes ago, I don’t even remember anymore. But Hello, fold. He’s a he’s a tech growth, you know, marketing advisor in specifically in Israel, but he deals with a lot of American companies and high growth companies. That pod the the number of downloads on that episode is like double any other one. The episode was an hour and it was I have to tell you, like it was fire, like he just kept going. And so many people reached out to me on that episode, that it wasn’t just me, like I had a blast now. And like we have, like I really resonate with, like, I know him personally. But like a lot of his messaging resonates with me. But it’s just what a lot of times you hear something from someone else, it lands differently. And like, the punches were just kind of flowing in and really laning both for me, but also listener, me so I would say that’s probably one of you know, there are a lot of great episodes, but his has just been like numbers are crazy.
Tyler Jorgenson 19:22
That’s awesome. It’s hard to even summarize the things that you and I have talked about that you do. And I know I probably don’t know all of them. But with everything that you’re involved in and everything that you see happening in the entrepreneurial space, not only through, you know, what you have worked on, but maybe some of your clients are working in, where are you seeing some of the biggest opportunities here this year and into the next coming year? In terms of like if someone’s looking to get involved in business where or either and I think there’s two ways to look at that. Like there’s the big thing like where’s the the the blue ocean? I’m not a big fan of that stuff. I don’t have that. I don’t have VC money to go after it. but more like just where the where the low hanging fruit the next opportunities, I call it the pink ocean, right? Where’s there’s already things established, but there’s not so much blood in the water that there’s no more opportunity left,
Unknown Speaker 20:11
I think it always obviously goes to a little bit of like what speaks to you and where your skill sets live, right? We’re in 2022 now, and ecommerce is whatever 1020 years in, right? It’s technically 20 years in Amazon started in whatever 98 or whatever it is. But I will say like, it’s still early days, even though like COVID, and all that stuff accelerated things probably like 10 years. And I think Shopify said that at the end of 2020 on their earnings call, they’re like, Hey, we saw in the last 12 months was what we kind of expected over the next 10 years. But I think there’s so much that is still ahead for ecommerce, like people who are like, Oh, I’m late to the game, or, Oh, it’s too late. Now. It’s it’s not. And I think direct to consumer as an industry is evolving at a rapid pace. Whereas if you think if you thought 10 years ago, you could compete with you know, Procter and Gamble, people would tell you, you’ve lost your mind. But if you go into not if you shop online, or even if you go into some of these niche stores or even target, you’re seeing brands that you didn’t hear of, and they’re not owned by Procter and Gamble, or at least not yet, right. And so like, there’s definitely opportunity there, it’s much more the consumer is very focused on does the brand speak to me? Right, like, tide? You know, Procter and Gamble owns tide, right. And so tide or crest, or whatever it is, they spend hundreds of millions of dollars on advertising, you’re in your face, they’re in magazines, or in wherever they are, they’re in your TVs. But from a medium. The average consumer, though, if you can hit the right avatar, right, like if you’re speaking to someone specifically today, this, it’s not something you could have done 10 years ago. And now you can build an audience, you can have people who are like, Hey, this is my thing. I am a Paleo Eating CrossFitter, who doesn’t really you know, who fights the environment? And you can make products that really just talk to them? Right? And yeah, you can make broad products too. But if you want to stay like pink ocean, right, right. Is there nobody else fighting in those waters? Yeah, there are. But it doesn’t mean you can’t jump in. And it doesn’t mean you won’t survive. And you know, just seeing some of the things out there that are so interesting, with direct to consumer marketing, that that’s something that really interests me. I mean, I think that then leads to what’s the thing behind it, right? Logistics is a disaster of a nightmare. And if you’re into that stuff, like there’s tons of solutions that are necessary, both technologically and US based, where people are like, Hey, I can’t think about things abroad anymore. I have to be able to get domestic. And then if you’re a big technology person, I I know enough to be dangerous. I do not know enough about it, but like decentralization, web three, all that stuff in the utilization and use cases for NF T’s are going to be super cool. So there’s, there’s always something around the corner. I think that like if you’re like, hey, I want to learn something new there, there are plenty of things that like, depending on what speaks to you. And what I
Tyler Jorgenson 23:08
think is is neat with what’s coming with web three and decentralization is, in the end, it’s still we’re still going to be seeing consumer habits. And still, we saw like, a lot of people want to go and create something crazy. I’m like, you have to realize all the things that exist now need to exist there. Right. And so the irony is like one of the things that you meant all three of what you just mentioned is something I think is really important. How are they? How are projects going to exist in in Metaverse and places like that, but still have real time in real life, right? Fulfillment. And those are going to be huge things because people are going to still want things shipped to their house, and they’re still gonna want things to show up. And, you know, i i Only half jokingly say like, if, if, or UberEATS and Postmates. And these kinds of guys, if they don’t get in there fast, then there’s a huge opportunity for somebody else to because what you’re not gonna want to leave your app to go back to your phone to order something right. You’re gonna want to do it right then. Yeah, so there’s a lot of anyways, there’s a huge there are a lot of opportunity there. But I think what you said earlier on about like finding what you lean into, like, what are you already good at? I think that is really smart with people looking at what’s next for them in whether you know, a business, where do you already have skills? What are you already interested in? Because it’s going to be a lot easier to begin leaning into strengths.
Unknown Speaker 24:27
It’s interesting, because I think a lot of times we avoid it, or we don’t recognize because like, you know, whatever you want to call it the professor syndrome like Hey, I know this, everybody knows this. And you just don’t realize that not everybody knows it. And I think that was one of the things for me that people were just coming to me for like financial advice and investing in all these things. I’m like, oh, yeah, don’t do that or do this or whatever it was because I’m like, Yeah, like that. That to me was almost like common knowledge. And the more I noticed like that no people continue to come It must be that there’s like a lack of it. And you know, even now like this year, we besides like creating, you know, future fun with with Julie, I just like this past year, I started teaching at my son’s high school, because I felt like the seniors, like, I don’t know, my parents taught me certain things and like, I teach my kids, but there’s probably half the class if not more, who don’t have a concept. And so interestingly, there are kids in the class, if there’s one kid in, in, in the senior class that I teach. He, he’s what, you know, he runs a hustle in the sense that like, he goes to the bagel store in the morning, and he brings a tub of cream cheese to the school with him. So he like, you know, he’s offering bagels and cream cheese and whatever else he’s selling for breakfast, I don’t know, muffins from Costco. Sure, you know, you pay a buck, you sell three for three, or whatever it is, right? He’s in this class. And we’re talking about like, investing stocks, and real estate and all the things and I’m trying to frame it, and I’m expecting him to be like the most like dialed in NASPO. And he’s like, I don’t understand what is the mutual fund? And I’m like, Okay, let’s back this train up. Because I’m expecting, like, if this kid knows how to make money, he knows what to do with it. And it’s not true. And that’s what I find with entrepreneurs. Right? Some of them are amazing at making money, which is great. They don’t know what to do on once they have it. And that’s where like, the disconnect is like, oh, okay, let me educate you, let me help you because, and financial services is like, you know, I just had this conversation with an HR person yesterday. And she is the head of HR, or they, you know, investment firm, right? So it’s a financial services firm. And we were talking about her I call it the the non investment professionals that the investment for like I said, like half of it, she’s like, how about two thirds of it? I’m like, Okay, fine, two thirds of your employees. She says, they come to me, and they’re afraid to ask questions, because they feel like they work in this industry. How stupid is it? If they ask a basic question? And I’m like, Oh, okay. So you clearly need something to service these people, because even the people who work in the industry don’t even know. And you know, so it’s just common?
Tyler Jorgenson 26:59
Yeah, it’s, it is interesting how that happens in everything where the older we get the, we don’t want to admit, we don’t know things anymore. Right. But that’s when we need to be asking the harder questions, because that’s when we really are, it’s time to start applying. It’s time to start doing and I think it happens in every industry in every, in every field of expertise, or in everything where we start to I get you call to the professor syndrome, or whatever it is. But it’s really like, I really wish that we could change that culture. Because it’s okay to not know things. And we do have Google, but it’s also okay to like, yeah, the same thing. You may have to teach the same thing a million times, because it’s now so simple to you. But to a lot of us, it’s still brand new. Or maybe maybe we’re finally at that point of life, we’re ready to learn it right. Now, I’m a big believer, we were talking off offline before we started recording, about travel. I’m a big believer in lifestyle design, like you do all these amazing things in business. To me, it means nothing. If you’re not also collecting experiences and living a full life, what is one item on our personal bucket list you’re going to accomplish in the next 12 months?
Unknown Speaker 28:06
Whoo, 12 months, put me on the clock. Um, so I think I think what I recognized is, you know, now that I have, you know, my let’s call it my programs, or at least things where I can work with people and impact them in different ways. I think there’s going to be a fork that I have to come to really soon, not about, oh, do I keep my nine to five, that four, but more of do I want to be offering more of a or b. And so the A or the B is a lot of business owners, there’s this intersection where finance and marketing meet. And there’s a black hole. And people are like, Oh, I’ll hire a CFO, or I’ll get a fractional CFO. And a lot of times, it’s actually more almost like data analytics that you need to be studying. And a lot of small business owners don’t actually understand that that’s an important thing. So do I kind of, like lean into that? Which I like, and I’m good at, but I think I’m leaning already that I’m seeing that a fork in the road is that if I can get the education about personal wealth and, and kind of like how to think about your personal finances and investing for the future? A little bit more. And so I think it may I even lean towards heading towards corporate education, of you know, it’s great to help the entrepreneurs but if I can even then kind of expand that towards corporations. There’s the the financial services in general in general is like this incentivized siloed thing where everybody is like being sold the solution that this person offers versus, oh, you know, I can get actual advice where there’s no incentive or I’m truly trying to help you And I’m not being paid in some way, shape or form to tell you to go left or right. Like, I’m indifferent, your left or right, which is kind of how I feel like it should, right. Like it should be truly advisory. But if you say someone on financial advisor, they assume you work at Merrill Lynch and they’re trying to, you’re gonna try and get asked for their assets and manage their money. So I think I think that’s the fork I’m coming up behind. Is it helping that business owner with their finances? Or is it helping people in general? And I think what, to what we talked about a little bit earlier is lighting you up? What excites me? Yeah. Do I have knowledge in both? Yes. So now, which way do I lean? I think it may be more towards the, you know, helping people’s finances and even if it means, you know, just marketing a little bit more towards the corporate side, because you just have many more people who are just sitting there as employees.
Tyler Jorgenson 30:47
Yeah, there’s a lot. Yeah, there’s a lot of opportunity. And it’s, it’s gonna be fun to see how you continue to grow because again, you’re already spending a million plates. But you’re good about setting those SOPs in place. If people want to learn more about you RNA, they can find you on Instagram at RNA the businessman or at your website solution advisory and from there find all your other places. Thank you so much for joining us on the show and to all my biz ninjas wherever you’re listening. It’s your turn to go out and do something.
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