Escaping the 9-to-5: Agency Coach Founders Discuss Freedom and Business Growth

In this episode, Tyler Jorgenson sits down with AJ Rivera and Mike Schmidt from Agency Coach as they take a deep dive into their entrepreneurial journey, sprinkling it with nuggets of wisdom they’ve gathered along the way.


AJ and Mike stress the significance of carving out your unique path in entrepreneurship. They highlight the beauty of defining what being an entrepreneur means to you and how it serves as the blueprint for crafting your own success story.


Transitioning from agency owner to full-fledged entrepreneur isn’t just a change in title—it’s a whole mindset shift. Our guests delve into the challenges and triumphs that accompany this shift, drawing from their personal experiences to shed light on the journey.


Failure is often seen as a stumbling block, but AJ and Mike view it as a stepping stone. They candidly share how setbacks have been instrumental in their growth, serving as invaluable lessons along the road to success.


One of the key takeaways? Building recurring revenue isn’t just about financial stability—it’s about securing your freedom. AJ and Mike delve into the mechanics of creating a business model that offers both stability and the flexibility to live life on your terms.


But it’s not all business talk. Our hosts peel back the layers to reveal their personal bucket lists, underscoring the importance of investing in family and carving out time for what truly matters.


Tune in for an enriching discussion that blends entrepreneurial insights with heartfelt reflections on life’s priorities.


  • Entrepreneurship is about defining what it means to you and designing your own game.
  • Failure and setbacks are opportunities for learning and growth.
  • Building recurring revenue in your business creates stability and financial freedom.
  • Investing in your family and creating time freedom are important personal goals.
  • Owning your agency and owning your life means having businesses that can operate without you and provide cash flow to buy your time back.