Who is it?

Christina Hoffman


What was this episode about?

Imagine if your favorite e-commerce site featured a curated experience just for you. 

In this episode, I chatted with Christina Hoffman, who is changing the game of customer experience in the world of e-commerce. People don’t always act in the ways we expect. And as marketers, we have to be able to identify, prepare for, and work with those surprises. 

Christina focuses on the emotions behind why people buy. She shares the most significant changes she’s seen personally in the marketing landscape and the upcoming trends she’s noticed. 

We also discuss the role that algorithms play in our current role and why it’s causing such a large part of the market to have to play catch up.

If you’re looking to refine your marketing skills for the upcoming year, then be sure to tune into this week’s episode!

Key Takeaways

  • The single biggest change in marketing that Christina has noticed  (01:30)
  • Other trends she sees in the marketing and retail world (04:30)
  • Adjusting marketing efforts to the algorithm method (09:50)
  • A big portion of the market is trying to catch up (14:55)
  • The ideal client she is looking to work with (17:20)
  • A personal item on her bucket list (18:15)

Additional Resources 

Find more of Christine here

You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

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When did this episode air?

December 21, 2020