The Transcript Is Auto-Generated And May Contain Grammar And Spelling Errors
You’re listening to biz ninja entrepreneur radio. This show was created for entrepreneurs, business owners, marketers and dreamers who want to learn from the experts of today and drastically shortcut their own success to build a business that supports their dream lifestyle. Since 2011, Tyler Jorgensen has been interviewing business thought leaders from around the world, a serial entrepreneur himself. Tyler also shares his personal insights into what’s working in business today. Welcome to biz Ninja, entrepreneur radio.
Tyler Jorgenson 0:43
Welcome out to business to entrepreneur radio. I am your host, Tyler Jorgensen. And today, we have some of the most dynamic brothers the dynamic duo of the biz bros co here on the show with us. I was a guest on their show. And usually it goes the other way around where I get interviewed people first, so I’m really excited to be able to flip the script on these guys. We’ve got Luis Daniele and Luis alfonzo, also known as Luis and Fonz, welcome to the show, guys.
Luis Camejo 1:09
Thank you so much first person ever that actually says the full names by the way. So huge shout out. Thank you.
Tyler Jorgenson 1:16
I’ll do it one time, right. And I got them at least close to right, I’ll take an A, B or better like at least 80%. happy with that.
Luis Camejo 1:23
I haven’t heard my
Tyler Jorgenson 1:26
grades. So one of the first things I was asked is, when was the moment you realized, like for the first time that you were an entrepreneur,
Luis Camejo 1:36
so we grew up playing soccer. And that was the North always right. So all the decisions were Let’s go play Pro. For me personally, when I was 18, came back home from Spain, I was like, this is it I was I was an opportunity over there had an injury and like this is very lost in my life. And I’m like, I don’t know what to do next. So I went to school. And then as soon as I started business school, I was like, I don’t really think that path is for me. Because I don’t fit in. I don’t feel like I fit in. I don’t like this. Now what? And you know, now that we like where this happened 12 years ago, right? Now I recognize that a lot of intrapreneurs started that way. And what I did was I just started trying new things. I knew I wanted to build something. So it started with a blog started with like a, somewhat of a live brand called mass life that is coming back at some point with a show, by the way. But that’s where I started to try different things and find the solutions. And he led to what we do today. So that that’s personally for me the moment that I’m like, Huh, I didn’t recognize it at the time. But after years, cause I’m like that was the moment that everything changed.
Yeah, man was someone similar. Soccer was still there, North I came here to the US. I actually almost made it to a professional team here. They didn’t get the contract. And I remember that morning after the coach told me Hey, we’re not gonna sign you on the team. I went back to my girlfriend at that time, his house and I was it was like 7am and I was eating cereal. All of a sudden, I’m like, what, why is this cereal so salty, and it was just my tears. And that’s when I started thinking like, Okay, well, what’s next? I have been working my whole life for this. And honestly, we didn’t have a background growing up on, you know, like parents that were intrapreneurs. Like, I wasn’t too involved with that concept. I didn’t know exactly. But for me, I just I knew I didn’t want to work for somebody else. Right? So it was more like running away from a job, right? And just trying new things. And that’s when, you know, we started getting indoctrinated into entrepreneurial world, we started consuming information, educating ourselves, and then you start realizing the possibilities, things that you can build on your own and he gets excited for from their own. It’s not uncommon that
Tyler Jorgenson 3:53
a lot of top performing athletes don’t fit into the corporate environment. I think it’s partially because the corporate environment doesn’t always reward the people who work the hardest. It doesn’t always reward talent fast, right? There’s a lot of politics involved, instead of just look, I can score more, right? Like, it should be easy, it should be an easy decision. And so the bureaucracy of it is like opposite of what a lot of top performers are used to. And so I think a lot of them are pulled after that time into something more entrepreneurial because of control, right? It’s like man, I’m and also I’m done getting cut, right? No one’s gonna cut me ever again now.
Right? And so literally, and I think that feeling of you know, you’re running around for a few hours every day chasing a soccer ball. And then you’re gonna go and like sit down at an office for like, eight, nine hours. I was like, oh, that just sounds not very exciting, right? And if I’m being honest, now I sit down for like, eight, nine hours, or at least I get like a standup desk and I do some work. But at least it’s what is what you said is something exciting your own rules, your own possibilities. That just changes the game. Honestly,
Tyler Jorgenson 5:03
when you both finished up soccer, you know, you said you started. You started one brand one time. What led you to launching content is profit calm? Like what led you to become the biz bros?
Luis Camejo 5:15
Yeah, how long do we have? So that was in 2008. Right? Like, it was like, I wanted to create t shirts. So that was it. I’m like, how do I do like, I just look at these pictures I want to put in on this thing. And at the time, I was living in Venezuela, right? opportunity come up where I got a soccer scholarship to come here in 2010. Fonzie got it in 2011. And we’re okay, opportunity to lever a country, right? I gave me four years to figure things out, right. As an international student, there’s very limited things that you can do outside of campus, right? You can only work in campus. And I was a student athlete. So that was consuming my life, right? I was still enjoying soccer. My goal was not to go abroad. The time was, hey, let me do this for years. During college, I start taking this classes intrapreneurship like a business thing, and it just ignites the fire. I’m like, why can’t we do so that’s where we grabbed this idea of that brand called mass life. And it’s like, Okay, how can we take positive things in the world things that people are doing, that are cool that are like attractive? Awesome, positive, right? How can we transform that into rent, so we ended up launching events at the beach. We did like beach workouts, we did meetups, we did these kind of things, like over summer, and it was cool. We had 50 people coming into event we had sponsors, and that was kind of like the initial idea of the whole thing. And then later on, we’re like, well, now we need, you know, a website. Now we need a blog. Now we need to market this thing. How do we actually make money doing this thing, right. And that led to the path of then we started doing vinyl stickers, we ended up purchasing a little vinyl cutter machine. And we were like door to door knocking on doors and businesses here selling those vinyl stickers that led into screen printing. So we ended up with the screen printing machine in the garage of the Florida house,
we realized we needed to fill out a lot of stickers to make a profit or like I did let’s try the T shirts. Yeah,
Luis Camejo 6:59
then the T shirts was 90 degree weather in the garage. Right? We’re like maybe this is not the nice process that we thought it would be we didn’t know better, right? We didn’t know where to find hell, we didn’t know like, do we need a warehouse? Like how do we scale this thing, right? And we’re like, sweet let’s, as we’re marketing that we start getting into the digital world. And we’re like, how can we create content that that supports this business? Right? That’s what lays on their zone. And that’s where content really became one of the main things that we did, but at the time, we were still freelancers, right, we will go out and be like, Hey, we can actually do this email campaign, we can do this other stuff for local businesses. And then, when COVID happened in town, we had a few businesses that were helping and 80% of ourselves out the window in one week, because all of them closed, right? And we’re like, well, what now and we had 6060 days of runway, basically. So I went on freakout mode. fahncy slapped me twice, and he’s like, Hey, you know, everybody, all our mentors, or coaches are telling us you guys have to plug publish. And we’re working with content at the time building this systems for other people, but we weren’t doing it for ourselves. And we’re like, this is the time to do it. That’s when the show was born. And he has evolved into this beautiful thing where we finally were able to hire a team. We’re a team of six right now. We have a production house, we help other entrepreneurs build their own systems and different things, right. But he came at the expense of being in a very tight situation where we had to pivot and move very quickly after four years of those experiences to learning and failing and learning and failing. So that was the that’s the fast version. phones. If I check No, no, that’s
pretty, pretty good.
Tyler Jorgenson 8:31
Did you really only slap him twice? So it was was it more or less than two times?
I thought about it more. But you know, you gotta you gotta know, how did that how how much damage Do you want to inflate? Right? You know, how
Tyler Jorgenson 8:43
much is helpful? How much is just for fun?
Unknown Speaker 8:46
Tyler Jorgenson 8:47
You guys launched your content is profit show. It’s a biz bros podcast, right? It’s your podcast. And you’ve interviewed a lot of people, right? I’ve been doing an interview show for almost 10 years or over 10 years. But you guys were doing a lot because mine’s only once a week. And I think you guys were publishing a lot of all the guests that you’ve had, who is the most difficult to get on the show?
Oh, man. Honestly, the most difficult one has been Alex chocolate. Yeah, yeah. We tried to reach out to him a few times. And the team would always get back to us, like, send us. Yeah, thank you. No thank and we’re like, oh, man, how do we get to this guy, right. And we had a common friend read that she had come to the podcast Previously, we realized that she was like in his mastermind. And when we talked to her, we’re like, Hey, would you mind making an introduction? And she’s like, absolutely. I would love to do that. Right. So right there. There’s a very important lesson which is take care of your relationships, right? Especially people that are coming to your podcast, like you’re building a friendship with his people. And she opened the doors to bring Alex Chapman right so she put us in a in a private conversation with him. Right, we already went through gatekeepers She was a Alex, you need to go on their show is absolutely amazing. They got great energy. And Alex immediately says yes, absolutely send me some data. Let’s figure it out. And that was an absolute win. It was a great episode.
Tyler Jorgenson 10:16
That’s awesome. Who was the interview? That was like your biggest sleeper like you didn’t expect it to be something they end up being amazing.
Luis Camejo 10:25
First one, you
Tyler Jorgenson 10:28
know, I feel bad. Why didn’t you expect it to be more amazing?
Luis Camejo 10:33
Okay, hold on. maybe I misunderstood the question. Oh,
Tyler Jorgenson 10:34
no, it’s okay. You got it. Right. I’m just gonna
like underdog like, bringing the show that we we didn’t know what to expect. But
Tyler Jorgenson 10:43
if that works out fine. Yeah. And I like that. Thank
Luis Camejo 10:45
you for translating fantasy. I think I got it wrong. Okay, so like, really good at very positive experiences. chorizo was something that we did not expect to have on the on the on the show. He’s million over a million subscribers on YouTube incredible company. And the way how we were able to get him on the show was very, very interesting. And it was an incredible conversation. And then we find out there’s some of his content. There’s, he’s talking about the Beatles, which for us was like, oh, my goodness, this is incredible. Right? And it’s because of the the brand itself, right? You work with different brands. And that’s a very important element. And and that was pretty good. Steve SIMS II, who has worked with elton john, and Elon Musk. That was another incredible interview, that we thought it was going to go one way and when the complete opposite way, and a blue all our expectations, right. And these are intrapreneurs that maybe it might be a little bit intimidating to maybe reach out to them. But top top top, initially was Todd Brown, I feel like Todd Brown has been an incredible
guest. So brown brought tears to my
Luis Camejo 11:51
friends, he could tell call him Mr. Todd. Fancy What’s going on? Man? You’re fangirling so much, but but that conversation was incredible. You know, he’s one of the OG marketers. And yeah, we do not expect that it was a total leverage move from his book. And it was kind enough to come to the show. And he gave us a really cool testimonial at the end. So very, very excited for that. Thank you for asking.
I actually like two other names that come to my mind are Damon Burton, he is he has an SEO agency. When we got somebody referred to us and I was like, Okay, well, I don’t know exactly who the man is. But if you’re referring him again, same as Marty, right, we believe you, it’s gonna be super cool. And honestly, it was an incredible conversation. Damon is absolutely amazing. We even brought him a second time, right to keep going the conversation. And then he referred us to somebody else. His name is Joseph Hanson. That, again, we didn’t know who Joseph ends him is his profile. Actually, he doesn’t really publish that much in social media. And when we brought him the conversation was extremely good. We actually brought him a second time again. And with him, it was born golden, golden boulders, right. So whenever somebody says something that is impactful, we are like, wow, that was an incredible golden Boulder, just like a golden nugget just way bigger.
Tyler Jorgenson 13:17
I love it. That’s been one of the coolest things for me is there’s interviews that I think are gonna be really amazing. And they’re usually good. I’ve only had a couple that aren’t good. But there’s some that I’m not sure of the end up being just like life changing are really powerful. And and I mean, as as great it is to publish and share. It’s amazing how much the interview can help you as the business like as an entrepreneur, right with you guys doing the content is profit show. Would you guys have incontinence, profit. com, you’ve been building like you mentioned a moment ago, you’ve been helping entrepreneurs, you’ve been building systems? What are you guys doing in your business? Like, what is it that you’re that you are doing now as entrepreneurs as business owners, like to help the market
Luis Camejo 13:54
as beezer as a company provides the service. So we multipurpose content, so we basically help people get their time back? Right? we’ve, we’ve helped people in different industry, from real estate to health care, to all the way to coaches and producers, right? Get their time, like there’s a gap where the content producer or the business owner starts creating, right? And then we want to do everything right in our content, want to control the message, we want to be that and it’s too tight. And then time is precious. So you know, what happens is that there’s a gap to where finally decide to hire an internal team, right? So there’s a few that understand that media and content is so so important. That has to be one of their main things. But there’s a gap in between that there’s a disconnect between how do I actually build a process? How do I actually hire those people? Like what do I actually publish? So where that’s where we come in, and we help them figure that out from Hey, we’re going to help you do it with you, sorry, like if you have the capacity and the resources to tackle certain items, by all means, but if you had the resources, we will provide basically that in house team to help them and scale their content until they’re able to build their internal teams. So that has been the natural transition of this And we’re getting gearing up to prepare and launch something for the audience that has been with us in contents profit for quite a bit that has been asking a lot of questions on how to run the show, how do we actually monetize the way that you guys do? How do we build these relationships on a consistent matters? So that’s, that’s coming soon.
Tyler Jorgenson 15:16
It’s cool to see what you got how hard you guys are working. It’s always remarkable when people have to pivot. Right? So you were doing one thing, you know, revenue dried up, and you had to pivot. But then the question is how you handle right after the pivot, right? So we can, people can react, business owners can react quickly, you can stay agile, but then it’s like, okay, now, can you sustain it? And it looks like you guys are maintaining that what have been some of the challenges in this new model of your business? And how did you guys overcome them?
Their main challenge right away, we’re pretty fortunate ones with vivid, we found a few clients that they have been pretty faithful, right to the service. Like they really like it, they like to have their time back. Right? Um, they’ve stayed with us for a very long time. But then, obviously, on the back end, is this scaling of how much content can the team can handle? Right? When does it become too much content? When do we need to hire new editors? Right, new designers, new project manager, so that is challenging, per se, right? soldier? That’s what my brother’s set up at this moment we’re working on? Okay, how can we leverage all this information now that we’ve learned through experience to increase the profits in a way while we are helping a lot of people? And that is the news that is coming in? I mean, obviously, by the sound of it is going to be some sort of cohort or info product, right? If we want to guide people to be able to build their own content systems. Right. And I think that is, it’s a good path, because he’s gonna allowed us to scale right, get a little bit more money to put back into the business right into the service and maybe do things a little bit better. Right. I think it’s, that has been the challenge that bounds right there on Okay, do we grow too fast do we hire in here, and those are lessons that we honestly never learned with any of the other previous businesses that we attempted, right. So we’re literally learning as we go. But just like you said, these interviews can be life changing, right? Because sometimes we have questions. And we’re like, okay, who can we bring to the podcast that can answer those questions? Right. And, you know, one of our earlier hooks on the podcast when we have thoughts about, okay, how can we put together a webinar, it was how to get $100,000 of free mentorship? Pretty much, right? It’s like startup podcast and started inviting people, right, with great experience. I mean, you have incredible experience, growing agencies, right? Grow scaling teams. So we’re like, the start to
Tyler Jorgenson 17:57
look, that’s the number one reason I started the show almost 11 years ago, I was just looking at it. And it was when what was interesting at the time, when I first started the radio show, I was just getting started into e commerce. And I there was a lot that I didn’t know, it’s amazing how much in just 10 years, how much is available online that wasn’t available 10 years ago. I mean, entire Shopify didn’t exist, right? Like that’s how much things have changed. Click Funnels didn’t exist. These weren’t even ideas yet. And so if I was like, man, I really want to get into retail. Well, I’d put out a request to get people that could talk to me about retail and right like, it was a way to learn exactly what you guys are saying like, hey, all the things I want to learn, let’s get those people on the show. These are so I ended up having Tim Ferriss on the show, Neil Patel, all these people that I would be really hard to get normally. Right. And now they’re coming in and just sharing and like giving me 30 minutes of their time. It’s amazing, but it’s also a platform for them. So it’s a great win win situation.
Yeah, it’s so Tyler real quick like that. They just remind me of we once had a guest and we asked him, What is perfect content for you. And he said, perfect content is the content that helps everybody when they host, the person that has been interviewed and the listeners and personally I believe podcasting is that right? Because again, you’re getting the mentorship from the person on their side or the lessons. The person on the other side is getting the exposure from your platform. And then the audience is getting all the all the golden boulders in there. So it’s a great way.
Tyler Jorgenson 19:33
I love that. All right, one really important question. You both played soccer at a super high level. We’ll call it soccer for the sake of this show. What is one lesson from soccer that you can apply into business?
Luis Camejo 19:47
expect to fail right like I think for me that has been one of them, which are the very beginning. I completely know right like so. When you get when you get into a game Let’s say your starter right like obviously you’re coming your way You’re all hyped up, right? But mistakes are gonna happen in the game. We expect that right? And and what happens is that you don’t let that play affect the next one. So you’re like, Okay, sweet, we fell in this play, like my pass was wrong, my dribble was wrong, I’m just gonna go get the ball I’m gonna shoot, there’s no goal, right? How many times do we shoot on target, right? Obviously as we get better, right that those odds are going to improve. Now when we started the business, we completely forgot that lesson. And as you know, there’s gonna be a lot of stuff, right like the first time that you go out and knock on a door and cold or cold calling or you’re going to your first sales goal, like, there’s going to be a lot of mistakes, right? You are not going to close that sale. Right? And it took us a while to create a connection where like, hold on wait, right? We had this for like, it happened in every single practice. It happened in every single get did it stop us know, okay, let’s translate that into the business now where it’s like, sometimes it can be very intimidating, jumping on the phone call with somebody that you don’t know, to sell them a service, right? sometimes can be very intimidating, inviting a podcast host that you maybe that you admire, right, that person, and you will get noes. And that’s okay, because that’s always feedback. Those are indicators, are we moving in the right direction, right, I would provide the right service, I would provide the right product and scenes, we recognize that or at least on my end, we’ve taken that feedback and readjust it. And then we go again and we readjust again. And then we go again and readjust and and thing has been working out really well. So I don’t know that
for you. I mean, that that’s definitely been one of the the top lessons is the amount of mistakes you’re gonna do. You can just not take with those for too long, right? I’m rotating that game, you make a mistake, guess what if the rest of the game you have the mistake in your head, you’re not gonna perform in here is okay, I do that my brother says I do I learn and then I go, and I execute. The other lesson for me is practice, right? At the end of the day, like somebody that practices once a week, guess what, it’s not gonna be as good as the person that practice every single day, and do the reps. And I think we were pretty fortunate that we had a at that, well, we have a dad that, you know, he would be like, we are going to the field we’re going to practice and he made a very exciting for us. Sundays we didn’t want to practice and he still pushed us to do it. And I think that translates to what we’re doing today ready to get started. There’s some days that you’re gonna wake up and you’re gonna be like, Oh my gosh, I don’t want to do anything. And yes, it’s okay to take a break. You don’t have to burn out yourself. But some days you’re going to have to take action on regardless of how you’re feeling. And I think that’s where practice come in.
Tyler Jorgenson 22:40
Who’s soccer style is a better metaphor for how you are as an entrepreneur. Ronaldo, or Messi,
Luis Camejo 22:48
who? Messi 100% for me.
They were a little biased on this one. But, you know, this is things like nobody, very few amount of people actually see how these guys are in practice, but both of them are extremely disciplined. They are extremely hard worker what people see in the field is a different style of play. Yeah, right. Ronaldo, he, he lives a little bit more on top. He does a little bit of toppings. He’s very athletic, can get very technical with both sides, you know, right and left. Messi is a wired like,
Tyler Jorgenson 23:25
they kick, they’ll kick him 20 times and he’ll get up and keep running and shooting. Personally, my favorite thing about Messi is that he doesn’t look for the foul. He keeps playing. And if it gets called, then he’ll stop. But he doesn’t stop. He doesn’t roll he does. He just plays through. And it’s it’s amazing. And for me, that’s such a powerful metaphor for like, not looking for the help. Not looking for the out. Like No, look, you’re gonna make mistakes, you’re gonna get tripped up. There’s gonna be things in a way, but you keep moving forward to the goal. And then if someone blows a whistle, you take a break. Yeah, like, yeah, you just keep moving. So I love me. It’s, it’s for sure. messi. So I think we’re on the same page. Yeah,
yeah, it kind of reminds me of that like famous, inspirational video where it says like, it doesn’t matter how many times you get knocked down, you know, what matters is how many times you get knocked down and get back up on your feet, messi’s like that. They’re like, they’ll will kick him so many times, and he just keeps getting up and going and at the end of the day, is the same when you’re when you’re in business. Because if you get knocked down and then you’re like, Okay, where’s the foul? You’re probably not gonna go far.
Tyler Jorgenson 24:32
Yeah, especially if you didn’t get the file, but now you’ve left the play. And that’s what that’s what I see happens sometimes in entrepreneurship, somebody something will happen to them. And instead of just like being resilient, moving through it, they like want the world to rectify and justify and fix it for them and like it’s not gonna happen, like, keep moving. Yeah, that’s already in the past. That was yesterday. Right? And if you’re not working towards tomorrow, it’s not about not learning from the past. You have to do that. But you can’t let the past control you and I think that’s been one of the biggest challenges and biggest things I’ve had to learn is to not let the past dictate the future, but just to learn from the past, right? And so what is it? What are some big lessons that you guys have learned through this journey over the past? especially over the past five years, right? Like, as you guys have gotten to where you are right now, what’s something that you would look back and advise somebody else that’s earlier on in their journey?
Luis Camejo 25:22
I think number one is, your voice matters, right? No matter like, if it’s one person or that little number zero on your Facebook light, like when we started, we then had to show people challenges to publish. We got a bunch of nose because they were like, what’s your Where’s your stuff? Right? And that was a big government, we had a business owners in front of us, referred by one of our clients that like they would die for us. And they still said no, because of that one reason that would have changed everything at the time. And I was like, Okay, here we go. So we had to come up with a system frictionless for us to produce, right, because the time it was just us. And we we did 45 days of Facebook Lives, we did not complete it. 45 days, it was just 15 days. But the reason was, is because we ended up closing the biggest client today at that point. And it was over a six figure client, it was a corporate client that came out of Facebook Live that we restreamed on LinkedIn at 11:30pm. At night, right? So there’s literally no excuse. And I had a four month old in my arms because that Luca was that old at the time, right? So when people tell me, nobody’s watching, or what time do I publish, I don’t care. Do it one time, like, we need to get the reps or we’re just talking about it. And for me, that was that was not paying attention to that, right? You know, this is it like this is the limit, we’re gonna go execute no matter what it is, I’m gonna wear my T shirt. I’m not gonna dress up like it’s gonna be me, right? We’re going to wear the soccer jerseys. And that started resonating so much. And that’s what created a lot of traction for us at the very beginning. We did it a second time, same thing, 17 days, because we got the results, right? We did our third time with 100 people in the challenge with us, right? What an incredible so your voice matters, things will happen. So start polishing that, for me. That’s what changed everything. And that what led to the show and the relationships that we have today.
I my, my personal one has been and it’s gonna sound super obvious, but is action, right? And I’m saying this because I’m a dreamer. I love to just live in the clouds. I love to read learn a shiny object syndrome all the time. Look at this PDF, look at that course I want to learn all the time. And that feels like I’m doing something. But guess what, when you are having all these ideas, as great as they are without action, like they’re not going to get anywhere. So that is something that I’ve been working really hard on even though we took action to a certain level, you know, in the previous years, I would say between last year and this year is something that I I’ve been trying to be more conscious of Okay, I’d still love to be in you know, in the clouds. Sometimes he’s learning and doing my thing, but there’s a lot of times that I’m going to be able to gain focus time I have to do this because if not, you’re not you’re not gonna get anywhere right?
Tyler Jorgenson 28:14
And that’s the Gary Vee thing right feed into their head in the clouds can’t be one or the other have to find the balance. Louis St. Louis, it’s been great having you guys on the show. Please everyone go check them out at biz bros co on Instagram or add content is profit calm and to all my businesses wherever you are listening, it’s your turn to go out and do something.
Thank you for tuning in to biz ninja entrepreneur radio. What you didn’t hear was one more very important question that Tyler asks each guest if you want to be a fly on the wall when the real secrets are shared, go to biz ninja.com slash VIP and get your access today. Remember to subscribe so that you don’t miss any future episodes. And our one last favor. If this episode was meaningful to you please share this podcast with a fellow entrepreneur so they can grow along with us is ninjas. It’s your turn to go out and do something