Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
Intro: 00:00 From ABC News Radio, KIBT 1490 in Southern California, this is BizNinja Entrepreneur Radio, with your host, Tyler Jorgenson.
Tyler: 00:15 Alright, welcome everybody out to BizNinja Entrepreneur Radio. I’m your host Tyler Jorgensen and today we get to talk with the founder of marketplacesellercourses.com. Shannon, thanks for coming out today.
Shannon: 00:29 Yeah, thanks Tyler for having me on. I appreciate it.
Tyler: 00:31 You got it now Shannon. How do I say your last name?
Shannon: 00:33 Roddy
Tyler: 00:34 That’s what I thought. So Shannon Roddy. So let’s start at the end and then we’ll work our way back to the beginning. So you are running marketplacesellercourses.com. What is that? Who does it serve and how does it help us?
Shannon: 00:46 Yeah, so marketplace, all our courses is an online hub of courses, resources and tools designed to help brands, manufacturers, and established private labels make the most of their Amazon selling experience. So that’s kind of it in a nutshell. There’s a combination of online courses as well as some free articles, webinars, as well as consulting services that I do under that.
Tyler: 01:08 Okay. So we are currently doing a little bit of a feature on Amazon, the Amazon marketplace and how it’s a great opportunity for an entrepreneur, is in, in this era. So Shannon is coming on to talk to us a little bit about some of the pitfalls that you can avoid to have, a better success on Amazon. So let’s go back now to the beginning. How did you get started on, uh, as an entrepreneur and find your way to Amazon?
Shannon: 01:32 Yeah, so there are two parts of that. One is I had a product that I developed, um, my wife and I had gone overseas to work with an NGO for about a year and a half, which was really an amazing experience. And we came back and it was just one of those things that I’d made a decision like when we come back, I want to get this thing on Amazon, right? I didn’t know anything about Amazon, but that was my goal. And I bought a UPC code from some reseller and I made up a sku. I had no idea what a sku was. Right. And just kind of fudged it, you know? And I got it up there and I lost money. Like I didn’t sell any. And the following year I sold a couple, but it was really at that point that a good friend of mine got me into doing web design. And so I was learning e-commerce, I was learning website design and I was learning search engine optimization. And all of a sudden the light bulb went on. I was like, Hey, what if I apply SEO to my Amazon listing? And so I did the keyword research, I applied SEO, I changed one keyword. I added one keyword to the listing and I went from doing $115 to 1500 yeah, dollars. And the difference was, I was able to get in front of the people that were looking for the product. And at the same time, that same friend who’s, uh, was e-commerce consultant said one of my clients is an international apparel brand. They were doing a ton of Amazon cleanups. They’d about 70 resellers on their products. They only had about 25% their inventory. Most of what was already there was a mess. And so he said, I need you to do this. And I said, I don’t know anything about Amazon. He said, you’ll figure it out. Okay. So I spent on meets on hold with seller central. I mean literally, the on-hold music would play in my brain before I would go to sleep every night, you know, pounding your head against the wall trying to figure this out. But I learned a couple of things how to clean up Amazon listings and from there their sales increased the following month by 400% and it continued to grow month and month and year over year after that.
Shannon: 03:32 It wasn’t just a transfer from the unauthorized resellers. So I really learned a lot. I wrote an article and then I had a company reach out to me from the UK and said, we’re having some of the same problems with our listings. Can you help with those? I would do more work, I would write another article, I’d get more inquiries and it just sort of naturally and organically evolved and type, you know, came to the realization I had a good friend and colleague really advised me and say, look, I think Amazon is where it’s at. I think you should focus on this. And that’s when I started the process of developing marketplace seller courses because I was so tired of, you know, coming across brands and manufacturers, they all face the same problems. And I thought, what if I could create a resource to help them avoid all these pitfalls, you know, ahead of time then, then it wouldn’t be so expensive to go back and clean up. And you think of all those last months of sales if your campaigns and your listings aren’t optimized. So it’s been a three year journey and basically wound up pulling the plug on my web design company. Yeah, left South Pasadena and moved to Atlanta and focus the last two years full time and marketplace, all of the courses. And I absolutely love it.
Tyler: 04:37 Very cool. I mean, it’s neat that what you did was find it. Your personal journey, right, of like kind of a couple of opportunities and you’ve created a business around that. When you know you helping a company, especially in the established company, increased Amazon sales by 400% in a single month. That’s not a small fee. But what you’re saying is it sounds like it’s a lot of simple, not necessarily complex changes and pitfalls to avoid, right? So can you give us an example of a common mistake that some of these Amazon sellers are doing?
Shannon: 05:05 Well, here’s the big picture, kind of take away the number one reason ma, why any Amazon seller fails, whether it’s a small entrepreneur, a startup, or an established business. The number one reason businesses fail selling on Amazon is that they don’t know what they don’t know. That’s the biggest challenge. If you don’t know what you don’t know, you don’t even know where to start looking for it, right? Right, it’s what I call the piecemeal approach, right? So it’s like, okay, well I read this blog article somewhere and then I watched a webinar and then I went to a conference and I heard a couple of people speak, and that’s a majority of their Amazon experience and piecemealing it all together. You’re guaranteed to miss huge opportunities, right? You know, the example would be if I said, okay, Tyler, if you’re going to the airport, you should go down to 85 and take a left, right? That’s accurate information, but it’s not all the information that you need to get there. You’re going to get lost or along the way and you’re going to, there’s going to be a lot of detours. So I think it’s really, I look at the three biggest keys are, you know, optimizing your listings, launching new products, and then having access to tools, resources, and information, right? Those are the three biggest factors that determine a company’s success. If you can get those three, you can figure out the rest. But those are fundamental.
Tyler: 06:19 So I think there are two primary camps of listeners, right? Those already selling on Amazon looking to get better, and those considering getting on Amazon their first time, what would you say? Is there a silver bullet, right? For someone launching their first listing or creating their first thing? I know that Amazon has a lot of great resources and tools, even like, you know, brand protection and things like that. What are some of the points of advice for someone who’s just getting started? I mean, obviously just to be clear, like obviously going a marketplace seller courses and learning from, you know, learning, there’s going to be great, but what are the big picture pieces?
Shannon: 06:55 So I think the first thing that people need to understand is for somebody considering getting on me, I was on the first question you have to come is, well, should we sell on Amazon or not? Like that’s a big question a lot of people ask. And the answer is yes, you have to. Even if you don’t like Amazon, even if you’re against their business methodology, right? You have to be on Amazon. And the two reasons are one over 55% of online product searches start on amazon.com so if you’re not on Amazon, you are missing out on all that brand exposure. And two Amazon has 300 million customers, you’re never going to get in front of that many people on your website unless you’re, you know, apple or Google, right? So there’s that idea, you have to do it. And ultimately we know that as a brand, if you have a cool product, your products will be sold on Amazon at some point by somebody. If they’re not sold by you, the listings are guaranteed not to be optimized. They’re not gonna have brand protection, they’re not going to have any of these other tools. So the first question is, should you sell on Amazon? Absolutely. You want to establish a brand presence because it’s actually not that expensive to get set up. And the, you know, listing optimization just has to do with going down the list and you know, following the best practices. So the first part, you want to talk about listing optimization or what do you want to focus on?
Tyler: 08:12 So I’ve really enjoy like the fact that basically use some data to support the yes. Right. You have to be selling on there. And I think businesses have seen that, that if they don’t start selling and protecting their brand, getting their trademark, doing those important pieces, somebody else will, somebody else will take advantage of that missed opportunity. Let’s talk about some of the best practices for listing optimization.
Shannon: 08:33 Yeah, so I think you keep this up, right? So there’s probably four things that any brand can do prior to getting selling on Amazon. So one is have a registered trademark that’s absolutely critical. You have to protect your brand even if you’re not going to Sonia in the song, right? My Dad’s company after 25 years had to do a complete rebranding cause somebody else had a trademark on it and they did it. So have a trademark to have your own ecommerce, right? Even if you do Amazon sales, I want to focus on that. You still need your own platform where you can get your customers and you control the experience. Three, you know, you also want to have social media, you know, make sure that you have a way that you have an audience that you can reach out to and leverage whether it’s drive traffic to Amazon or your website. And then four is get gs one UPC codes. That’s just absolutely critical. I give a talk at Midwest e-comm last week and that was one of the tools that I mentioned because so many people think, well I can just buy some UPC codes cheaper, but if they’re not under your company, you’re going to face so many problems down the line. So huge pitfall when it comes to brands. Trademark, ecommerce website, social media and gs one UPC codes.
Tyler: 09:39 Awesome summary. I want to dive into a couple of each of those. So I was helping a company on the ECOMMERCE side with, they’re pretty big sized company. I mean [inaudible] they’re working with whole foods, they’re working with some big companies. They’re a large company, right? They didn’t have trademarks, you know, they went to Amazon, tried to get brand protection, brand registry and couldn’t, and it blew me away that somebody, you know, a company of that size was that, that level of uh, gaps in their sophistication of their protecting their brand, the only commerce site. I think that’s phenomenal. That’s a big part of what we, you know, what I preach is making sure you control your brand and control your footprints and your control, your life domain, right on your soul. Own your domain. Make sure people can buy from you. Social media, vital in social media. Do you think that brands need to hit every single platform? Are there certain platforms you think they need to really focus on?
Shannon: 10:29 You know, I think it totally depends on the company. It totally depends on the product. Some products they do phenomenal on Instagram. Other ones are, you know, a hundred percent Facebook and then you know, for others Pinterest is a huge difference. So I think that totally product specific.
Tyler: 10:44 Awesome. And then gs one UPC codes. What’s the difference between a gs one UPC code and a UPC code that you buy for 10 cents from, you know, get UPC codes from russia.com yeah, she definitely, it’s not a real sight. Please don’t act, I don’t know what you’re buying.
Shannon: 11:01 The first one is you get just buy an American currency and gs one is the official authorized us distributor of UPC codes, right? And so it used to be that they didn’t care. You could buy from somebody and then they could resell part of their UPC codes. They changed their terms of service in 2001 and Amazon then also jumped on board and internally made policy updates to say, we now recommend that you buy it UPC codes from gs one and they’re now cross-referencing those. So they will actually check the UPC code account holder with the account information in the back of your brand registry or Amazon accounts. So having that be the same as critical. So it’s just gs one dot org and it used to be really expensive. They’d done a huge, um, change in shift to allow for more opportunities for small business owners. I’ll go, you can buy 10 UPC codes for 250 bucks and pay a $50 annual renewal fee. It’s so affordable. The entry level is so you know, cost-effective that there’s no reason not to. And then it steps up to, you know, a hundred UPC codes and a thousand and so on from there.
Tyler: 12:04 Very cool. Yeah. Would that barrier of entry being so low now? Definitely a uh, no question that that’s going to be needed for people. I mean these are great. I love that you broke that down into four really clear, like you must do these things to get started, but that’s like those are kind of like just best practices and the right, obviously vital. Let’s say someone’s done these steps, they’ve gotten their product listed, they followed all those steps going through seller central, but they’re finding that like you at the beginning, they’re just not getting any traction. What do they do then?
Shannon: 12:33 So this is where we talk about listing optimization. And I can like skim very high level because to go into detail an hour and a half, if only there was a course that they could take to go deeper. So the first one really is what I mentioned at the beginning for my product, it’s SEO Keyword research, right? So SEO Keyword research is [inaudible] scope is a great tool, for example, that I use. There’s a handful of other ones, but you have to do SEO keyword research to find out what people are searching for and get in front of that audience. Otherwise you’re just kind of out there sitting on the shelf somewhere. So you start with SEO Keyword research. You want to include your top one or two highest volume of relevant terms in your title and then throughout your product listing. So your product features, descriptions, and then there’s search terms in the backend. But it all starts with keyword research. Without that, unless people know the brand, they’re never gonna find your product. So that’s really number one.
Shannon: 13:30 two. In terms of listing optimization, you have to follow Amazon’s policy and style guide and those are downloadable. Amazon provides them for free. You have to know where to find them. So know it’s basically downloading the template section. And then as far as the second one is product features. So these are also known as the bullet points that you read. Typically five, you want to use all five. But what most people forget is you don’t want to just list a feature. You also want to list a benefit. So people just forget, they just think, hey, I’m just going to copy my website content and put that on Amazon and it doesn’t work unless you’re in Abisko or apple. Like you’re not going to get the traffic that you need. You have to optimize specifically for Amazon. And so to include a product feature and a benefit for example would say, oh, it’s got, you know, a 5 million amp, you know, nine volt battery. That’s great. So what, who cares? But to say, and it goes six days without a charge, like without having to charge it. That’s the benefit to the customer. People go, wow, I can take this for a week on a trip and I don’t have to worry about charging it. You want to mention a feature on a Bennet and every single one of those product description is pretty simple. You want to help people imagine what it’s like to use your product. So really building out, fleshing it out. Again, you can circle back some of those features and benefits. We also like to include brand information. So we’ll include like a paragraph on this is the brand and this is about the company, right? You can’t cross promote other products on Amazon, but it’s great to talk about yourself as a brand. Don’t just sell a product, build brand equity because that’s where you’re really going to grow and thrive.
Shannon: 15:05 And so the last aspect of listing optimization is the images. So primary product image, I’ll throw a great resource out. It’s called upgrade images.com and you can ship your product to them from [inaudible] anywhere in the world and they will photograph it specifically with Amazon specs. You don’t have to worry about trying to get it right or figure it out. It’s the lowest cost product photography at the highest level quality that you’re going to get. And you know, basically they’ll follow the guidelines. You don’t have to worry about learning all of them and that’s your product photography. So that’s like your product on a pure white background, maybe front and back or side. The other images that you want to add that a lot of people forget about is lifestyle images, right? So you have your product and a lot of people, again, they’re just selling a product. The product is great, but forget the product. You want to sell the lifestyle. You don’t want people to just look at a product and think, huh, that’s cool. You want to connote feelings and images with this product. What’s it going to be like to use the product? And maybe it’s a snack bar that people can take while hiking. You can put pictures up of people hiking. They don’t even have to be eating the snack bar. That’s not the point. It’s create a lifestyle image and concept around your product and do that for every single one of your products. Those are the base listing optimization keys, you know, takeaways that people need to apply them. Yeah. The two additional ones are if you have a trademark, you can get brand registry 2.0 and you can add what’s called enhanced brand content. And this is where instead of a product description that’s just a block of text, you can add multiple images and texts and bullet points. We find that tends to increase conversion rates by 10 to 15% as high as 20 so that’s huge. Like you said, if you have a hundred people go into your listing, that’s the difference of you know, 10 people buying your product to 15 or 20 people buying your product. You can basically almost double your sales. So you know, for that aspect of it. So enhanced brand content is huge.
Tyler: 16:59 Yeah. And that’s, I mean that’s the combination, right? The intersection of just properly setting up your company and then being able to properly optimize. Right? So you can’t do all of the optimization if you haven’t done the other steps. Absolutely. And so I think you can even at that point do brand videos and things like that that you can’t do otherwise.
Shannon: 17:16 So this is new. A brand registry is, it’s in Beta and it’s by invite only, but they do have a video pilot program but they’re allowing people who have brand registry to also upload video specifically to that image block up at the top. So you have your images and your video up at the top cause that’s really where the key sales videos come in handy, right? If not, you can use tools like Amzie product video to upload your video to in the middle of the detail page, it’s called related video shorts, it’s above the product reviews. That’s also really helpful and we’ve found that people can mentioned that in the product features they can [inaudible] image saying, hey, scroll down and check out our related videos short. But it does have a huge impact on conversion rates and there’s so many ways that you can use that, especially when introducing a native native product. If you have an innovative product that people aren’t familiar with, you have to use video, they have to see what’s different, your product versus any other one.
Tyler: 18:13 That was actually my next question to you. So way to tee that up perfectly. You know when you, when you’re coming in and you’re going to sell, there’s a product that’s just widget dies, right? It’s a commodity. Everyone knows it. But there’s a thousand options you can optimize to be up towards the top, have better search results where your keywords and people already know, hey, as long as that’s at a good price point, and it’s the listing I see a percentage of people are going to buy. But when you have a more innovative product, right? Is Amazon still the place to go? People aren’t necessarily looking for [inaudible] for that specific product.
Shannon: 18:44 So that actually leads into the second aspect. You know, that people need to be successful. So let’s talk about product launches, right? Right. So when apple releases the new iPhone, they don’t just swap the sevens out with the aides at the store and hope people notice, right? They have a huge massively funded product launch and even though you’re not going to do something on the same scale, the principle of wise, you have to launch your product. It’s the same as like going into a Walmart, putting your product on a back shelf somewhere and aisle 57 and hoping people stopped buying notice and pick it up. It’s just not going to happen. That’s what happened with my first product. Like it just sort of sat on the shelf there. And so the idea is you’ve got to have a strategy to drive external and internal traffic to your listing. So there’s, I’ll give you like four ways to do that. Awesome. Internally you have Amazon campaigns, so this is like Google ad words for Amazon internally, it’s sponsored product listings. You can have manual campaigns, you can have automatic campaigns, but those campaigns only work if you’ve done SEO keyword research, right? You have to optimize first, then launch. If you launched before you optimize, you’re driving traffic at a lower converting listing, right? So we had a company, they had like a 12% conversion rate, which is pretty good on Amazon.
Shannon: 20:01 We increased that to 18% then they did their official product launch. You think about the amount of sales that it increased, it was thousands of dollars difference by optimizing first. So internally you have Amazon campaigns externally, you’ve got a couple of different options. You’ve got paid social media, which a lot of people do. They’ll do like Facebook, you know post or promoted youtube videos, that kind of thing. With brand registry you have the ability to do some custom landing pages for social media, which is also new and you can do some coupon codes and stuff in there to create a custom landing page for a specific traffic that you’re driving to. The other way that you can do it is through affiliate marketing. Now this is really interesting. Amazon associates program, which is their affiliate program. If you do a promotion, you allow Amazon to share that with their affiliates, which is great, but you also want to reach out and find your own affiliates as well. So I did a whole webinar on this with Tony Casson Dino’s I have casts on Bruno’s olive oil on affiliate marketing launches for Amazon, and he had one of the best, if not the best Amazon campaign launch I’ve ever seen in my life. And it was one of the things where I’m like, I’m the Amazon expert and I’m coming to you going, how in the world did you do that? And he walked me through it and we wound up doing a great webinar where he talked to people, okay, how to do that for themselves. So you reach out, you find your own affiliates, you’re on your own influencers and say, hey, I’d like to send you a free product sample of this product that I’m launching. Here’s some marketing materials, here’s some resources, here’s a video, some images. And then you let them produce their own content because one, they got a free sample of the product, but two, they’re going to drive their audience to Amazon with an Amazon affiliate link.
Shannon: 21:43 They’re going to get paid by Amazon, which means you don’t even have to pay. You know, a lot of people say, well you can pay affiliates upfront. I think that’s debatable. It depends on the company and specific instance, but you know is going to pay them. And it’s not just buying your product, it’s [inaudible] anything they add to their cart. So Tony was telling me, he’s like, I got paid on a $600 iPhone that somebody bought our olive oil and an iPhone and I got paid a commission off of it. So the benefit to the influencers, they’re promoting dozens of products on the other song and they get to capitalize on all of that. So you, you have to have a strategy to reach out and find those affiliates and use that, you know, just leverage that. It’s probably the lowest cost, you know, product launch that you can do. It doesn’t have to be millions of dollars, but you can’t generate millions of dollars. And I’ll, I’ll give you a case study that in a minute. The last one is cross-promotional marketing, right? So this May or may not be affiliate marketing. So they may or may not have any Amazon affiliate account. That’s fine. But a lot of these guys, they’re just looking for cool products. Maybe it’s a great new product for moms and you reach out to a bunch of mommy bloggers and the mommy blogger space and you say, Hey, I’ve got this great new product. They’re like, awesome. I know the Moms, my group would love this. And you’ve [inaudible] some free samples. You do some giveaways and you drive all that traffic to Amazon. And what that does is it tells me Amazon’s algorithm, this product you should rank for these keywords and it’s converting really well. And know once you put those two together, then you start to generate higher and higher sales. But yeah, for an innovative product specifically, there’s not likely to be any SEO keyword research because people don’t know it exists. So if there’s no keyword research, affiliate marketing and cross-promotion marketing are the two go tos that you have to utilize because otherwise it will literally sit on the shelf and you know, hardly sell any.
Tyler: 23:33 That’s awesome. And so what I love is that you’re hitting some real solid action items for people. Okay, you’ve got you go back and need to realist and do that because Shannon went through the four you need to do to really control your brand. He’s gone through four major ways to help you with the product launch. This is good stuff, right? And obviously we encourage you to go to a side marketplacesellercourses.com and use the code BizNinja to save 20% we encourage you to do that, but please first really make sure you’re gathering and getting the information that he’s giving you today here for free. Your premise is that people don’t know what they don’t know and that’s one of their biggest pitfalls. Give us an example of something else that people just aren’t even aware they need to know.
Shannon: 24:14 Yeah, that’s a good question. Real quick, I do want to give you a case study on this cross promotional marketing. So I was working with a company, we were launching a product and very innovative product trying to figure out how to get it out there and we created a Kickstarter campaign and we had just put our products on Amazon. So it was kind of this simultaneous dual launch. Somebody grabbed our Kickstarter campaign video re edited it and put it on their Facebook page and drove traffic to Amazon. It got 3 million views the first day. But what happened was every other Facebook, you know, influence or who saw that also created their own video. And also drove that traffic to Amazon. We wound up selling 20,000 units in less than seven days. Our sales increased by over 300000% in the week before and it officially drove us to like number one listing, you know on Amazon temporarily. What type of [inaudible] is this? You don’t have to say the product. It was a cleaning product. Okay. It was a cleaning product and what’s so cool, you know, as a household product. But what’s so cool about that is if people find something that’s innovative and unique and cool, they just want to jump on the bandwagon bandwagon. And again, you have the ability to get reviews from the sales. You’ve got to have all this infrastructure in place to handle that. So again, going back to the influencer and cross promotion marketing, it works even if you don’t even instigate it. You know, in that case we had to do research and some detective work even figured out cause we didn’t know what happened.
Tyler: 25:35 We just saw saw sales spike. So actually, and you brought up something real quick about reviews. So there’s been rumbling in the marketplace of sellers where they’ve been having reviews stripped and people not being able to allow reviews. I could talk on that a little bit, but I think you’d probably be able to able to explain it more clearly about some of the, you know, four or five years ago, quote unquote traffic hacks or review hacks that are not working anymore. You want to speak on that briefly?
Shannon: 26:02 Well let’s talk about the hack psycho real quick first, cause I addressed this in the intro. Here’s a cycle for those of you guys, who haven’t caught on. Somebody figures out a hack and then they promote it on social media and then a bunch of people manipulate and abuse it and then Amazon or responds with a policy update. And an algorithm update to basically undo everything that the hack was meant to do. So guess where you start. If you do a hack, you come right back to where you were before and you risked, your listing is being suspended or your account being suspended. The point is, don’t do hacks. Okay. Make sure that you’re keeping in line with the Amazon policy and best practices. So that’s really key.
Tyler: 26:36 Isn’t it fascinating how many people are looking for the half that aren’t even following the basic like best practices yet? You know, it’s like do the basics and see what works before you try to find a shortcut.
Shannon: 26:48 I mean, that’s a great, the thing to point out because the companies that sort of figured out a hack or even the company that I worked with that you know had a huge launch, you know, companies that maintain stable, reliable, ongoing growth, we’ll do better in the lower end. That’s where you’re looking for slow and steady wins the race you can promote, you can get additional traffic, you could do all those things, but it’s a Biden by sound business practices using great tools and resources. That’s really what helps you win. And you know, you look at the analogy of basketball, slam dunks are really cool. That was a slam dunk moment. But Slam dunks don’t win the game. Passing, shooting and dribbling. That’s what wins the game. And so know keeping in line with the Amazon policy and best practices really is the best way to go. And if you understand all the tools and resources and opportunities that you can use, you can be very successful and outdo all the people who are spending and wasting all this time doing hacks. So the quick recap of product reviews is previously Amazon said, you can give this product away at a discounted price or free as long as they state that in their review and say, Hey, I purchased this or was given this product at a discount or review in exchange for my honest opinion.
Shannon: 27:57 When people started manipulating that and giving away thousands of products, outranking companies that had been around for 10 years, Amazon changed the policy, they changed the algorithm, they stripped all the reviews, but most of my clients were completely unaffected by this because they’d never manipulated that in the first place and they’d always worked with how many is like feedback genius to get verified purchase reviews. So a real quick tidbit that’s helpful as you can give a discount if you’re doing a coupon code or promotion, if you give more than 20% discount, Amazon tends to take away that verified purchase review. So if you’re going to do a discount, do 10% to 15 I think you can do 20 but don’t do more than that. If you want to get verified purchase reviews. And again, it’s about going after legitimate customers. You know, you just want to scale slowly, you know, great subject lines on feedback. Emails is critical. A really simple call to action and getting legitimate reviews over the long haul is the best way to win.
Tyler: 28:53 I love it. I think somebody just getting started or even someone who’s been working for awhile in, on the Amazon marketplace, I think this episode of business radio is going to be phenomenal. Shannon Roddy really laid out some amazing, amazing best practices. Please go through and get those tips from him and then please go visit marketplacesellercourses.com and I know he’s got a bunch of free resources and if there’s any of the courses you do want, hey, you said don’t give higher than the 20% code, so there it is. It’s code BizNinja. He had really appreciate you coming out, sharing your wisdom and experience with our listeners, wishing you ton of success. Now listeners, it’s your turn to go out and do something.
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